GLENDALE, Calif., Sept. 19, 2016 /PRNewswire/ -- AVATAR:
Discover Pandora, a spectacular new, state-of-the-art
interactive exhibition, will make its global premiere in
Taipei, Taiwan, on December 7, GES, along with Lightstorm
Entertainment, and Twentieth Century Fox Consumer Products (Fox)
announced today.
AVATAR: Discover Pandora is inspired by and filled
with the extraordinary creatures, breathtaking environments and
inspirational cultures of the James
Cameron film. GES, a global events provider, is partnering
with Beast Kingdom Co., Ltd., to bring AVATAR: Discover
Pandora to Shin Kong Mitsukoshi Xinyi Place A11 6F Xinyi
Theater in Taipei City,
Taiwan for a three-month
showcase.
GES, in collaboration with Lightstorm and Fox, will tour
AVATAR: Discover Pandora to additional
global markets after its premiere stop in Taipei, Taiwan. Additional details about
this exciting exhibition will be released in the coming months. For
more information, please visit www.avatardiscoverpandora.com.
In this new 12,000-square-foot entertainment and educational
experience, visitors of all ages will be able to explore the
scientific and wondrous discoveries found on the world of
Pandora. Presenting Pandora as a real place,
AVATAR: Discover Pandora will give
visitors the opportunity to interact with the exhibition through a
series of exciting and engaging immersive environments that
highlight Pandora's diverse flora and fauna, exotic wildlife, and
the amazing culture and mythology of its indigenous people, the
Na'vi.
GES's creative team has been working closely with Lightstorm and
Fox to create an exhibition as authentic and groundbreaking as
James Cameron's remarkable 2009 film
AVATAR. The scope for AVATAR:
Discover Pandora captures the phenomenal beauty of the
alien world, and brings it back to Earth for an intriguing look at
the many ways Pandora reflects our own planet.
"GES is absolutely thrilled to give Taiwanese fans of
AVATAR the world's first opportunity to explore Pandora in a
real-life setting through our newest touring exhibition," said
Steve Moster, President and Chief
Operating Officer, Viad Corp. "Visitors will truly be amazed
by the wonders of Pandora, and we are proud to premiere this
state-of-the-art exhibit in the Asia-Pacific market."
Kathy Franklin, President,
Franchise Development, Lightstorm Entertainment, added, "Our fans
around the world often tell us that they wish they could travel to
Pandora, and this touring exhibition gives us a unique opportunity
to bring the wonders of Pandora to them. This exhibition has
something for everyone, from fans of the film who want to
experience Pandora in a brand-new way as they await our four
theatrical film sequels, to families looking for an exciting
activity, or to school groups wanting to explore science through an
inspiring lens."
Featuring captivating settings such as the Hallelujah Mountains
and Tree of Souls, as well as life-sized recreations of creatures
including the Banshee, Direhorse, and Viperwolf, visitors to
AVATAR: Discover Pandora will be able
to experience the science and wonder of Pandora firsthand.
The dynamic guest experience will allow visitors to:
- Enter an exhibition curated by the Pandoran Research Foundation
where they will leave the 21st century behind and step
into a 22nd century world of the AVATAR
franchise;
- Learn about space travel and the history behind the discovery
of Pandora in the Alpha Centauri solar system;
- Explore recreations of Pandora's most compelling environments
showcasing its unique plants and animals and what they can teach us
about our own planet;
- Engage in interactive activities based on the culture, language
and music of the Na'vi, the nine-foot-plus-tall humanoids who are
the indigenous people of Pandora;
- Experience the jewel-like glow of Pandora's bioluminescent
plants and animals;
- Interact with banshees, learn to operate an AMP suit, picture
yourself as part of the Avatar Program;
- And more!
"In collaboration with the visionary team at Lightstorm and our
technologically advanced partners at GES, we are thrilled to
support AVATAR: Discover Pandora – which I am confident will
be a highly entertaining exhibition that promises to engage,
educate and captivate visitors around the world," said Greg Lombardo, SVP of Global Live and Location
Based Entertainment, 20th Century Fox Consumer
Products.
"Beast Kingdom has always been dedicated to bringing the newest,
hottest European and American film peripheral products as well as
major international exhibitions," said KK Yang, President, Beast
Kingdom. "We are elated to work with teams from Fox,
Lightstorm and GES to make Taiwan
the first stop of the worldwide tour of AVATAR: Discover
Pandora."
"For the last two years, GES' creative team has been hard at
work designing and producing large and small scale displays. As
fans of James Cameron's artistic
vision, we utilized the best special effects experts, production
designers and artists in the business to create a truly authentic,
immersive, and entertaining experience for visitors of all ages,"
said Eddie Newquist, Chief Creative
Officer and Executive Vice President of Entertainment at GES.
Released in 2009, James Cameron's
AVATAR is the highest-grossing film in motion-picture
history, with a box-office gross of nearly $2.8 billion. Mesmerizing all ages across
the globe with its otherworldly visuals and groundbreaking special
effects, the film quickly became a worldwide phenomenon so popular
it will be followed by four sequels, with the first sequel due for
release in late 2018. AVATAR was named best picture at
the Golden Globe Awards and won numerous Academy
Awards®.
About Twentieth Century Fox Consumer Products
A
division of 21st Century Fox and recognized industry leader,
Twentieth Century Fox Consumer Products licenses and markets
properties worldwide on behalf of Twentieth Century Fox Film
Corporation, Twentieth Century Fox Television and Fox Broadcasting
Company, as well as third party lines. The division is aligned with
Twentieth Century Fox Television, the flagship studio leading the
industry in supplying award-winning and blockbuster primetime
television programming and entertainment content.
About GES
GES, a Viad Corp (NYSE: VVI) company, is a
global, full-service provider for live events, producing
exhibitions, conferences, congresses, corporate events, exhibits
and entertainment experiences. GES provides a wide range of
services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement
services, and event accommodations – all with an unrivaled global
reach. GES partners with leading shows and brands, including
Spring Fair Birmingham, MAGIC,
CONEXPO-CON/AGG and IFPE, Bell Helicopter, and L'Oreal. GES'
National Servicenter® has been recognized with certification under
the J.D. Power and Associates Certified Call Center Program℠ for
the past seven years, and for the seventh year in a row Ad Age has
named GES as one of the "World's 50 Largest Agency Companies." For
more information visit www.ges.com.
About Viad
Viad (NYSE: VVI) generates revenue and
shareholder value through two distinct business groups: the
Marketing & Events Group (GES) and the Travel & Recreation
Group. Viad is an S&P SmallCap 600 company. For more
information, visit the company's Web site at www.viad.com.
About Beast Kingdom
Beast Kingdom is a leading
developer of European/U.S. comic and movie peripheral products in
Taiwan, offering premium
collectable products for consumers. Beast Kingdom has applied its
development and manufacturing expertise to market a series of top
quality, true-scale collectable statues, high-end action figures,
playable and collectable action figures as well as accessories.
Beast Kingdom was founded in 2009. The company's business scope
encompasses: brand agency, product development and sales,
organizing themed exhibitions, and own-brand store locations. The
company's products are sold to internationally renowned retailers
and distributors under brands such as Beast Kingdom®,
Egg Attack®, Egg Attack Action®, and Egg
Attack Floating®. For more information, visit the
company's web site at www.beast-kingdom.com.tw.
Contacts:
U.S.
J2 Communications for GES
John Singh for GES
(818) 458-7800
john.singh@j2comm.com
42West for Fox
Shari Culpepper
646.467.9061
shari.culpepper@42west.net
Lea Antonio
Director, Marketing
GES
lantonio@ges.com
818.638.5949
Craig Radow
Executive Director, Publicity, Marketing
Twentieth Century Fox Consumer Products
Craig.radow@fox.com
310.369.3293
Taiwan:
Steven Su
PR Manager
Beast Kingdom
steven_su@beast-kingdom.com.tw
+886-2-8953-2388#45
Christina Ke
Clavis Communication Consultant
christina@clavis.com.tw
+886-2-7718-6666#616
+886-970-570-646
Lucy Chiou
Clavis Communication Consultant
lucy@clavis.com.tw
+886-2-7718-6666#625
+886-918-276-380
Allen Lee
Clavis Communication Consultant
allen@clavis.com.tw
+886-2-7718-6666#612
+886-921-005-014
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SOURCE GES