GLENDALE, Calif., Dec. 7, 2016 /PRNewswire/ -- Opening today,
AVATAR fans in Taiwan will
be the first to experience the new, interactive exhibition,
AVATAR: Discover Pandora, inspired by James Cameron's blockbuster film. Together with
Lightstorm Entertainment and Twentieth Century Fox Location Based
Entertainment, GES partnered with Beast Kingdom Co., Ltd. to bring
AVATAR: Discover Pandora to Taiwan for its global premiere at Shin Kong
Mitsukoshi, Xinyi Place A11 6F,
Xinyi Theatre in Taipei for a
three-month showcase.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7893651-ges-avatar-discover-pandora-exhibition-taiwan
"The premiere of the exhibition marks the culmination of more
than two years of work to bring James
Cameron's vision of Pandora to audiences around the world
and we are thrilled to make Taiwan
the first stop of the exhibition's five-year global tour," said
Eddie Newquist, chief creative
officer and EVP at GES. "GES is proud to lead the creative
efforts of the artists, engineers, designers and craftsmen who
infused the entire exhibition with the artistry, innovation and
quality of James Cameron's
AVATAR."
Presenting Pandora as a real place, this unique, hands-on
exhibition gives visitors the opportunity to experience the science
and the wonder of Pandora right here on earth. Both
entertaining and educational, the exhibition showcases a series of
exciting and engaging immersive environments that highlight
Pandora's diverse and exotic flora and fauna, along with the
amazing culture and mythology of its indigenous people, the
Na'vi.
The exhibition emphasizes the beauty and mystery of
Pandora, bringing it back to Earth for a compelling exploration of
how Pandora mirrors our own planet and what we can learn from
it.
"So much of what we learn about Pandora can inspire us to be
more curious and thoughtful about the world around us," said
Kathy Franklin, President, Franchise
Development at Lightstorm Entertainment. "This exhibition
gives us the opportunity to take guests on a fascinating journey
that we hope will give them new insights about both the rich and
detailed alien world created in AVATAR and the amazing Earth we all
share."
Greg Lombardo, SVP of Global Live
and Location Based Entertainment, 20th Century Fox
Location Based Entertainment added: "With great attention to
detail, highly-interactive touch points, and a strong foundation in
science, this exhibition delivers a truly memorable experience
inspired by James Cameron's
remarkable film. We are thrilled to launch AVATAR: Discover
Pandora in Taiwan followed by
a rollout across additional worldwide cities -- leading up to the
highly-anticipated sequels of AVATAR."
"GES is thrilled to launch this spectacular touring exhibition,"
said Steve Moster, President of GES,
and President and Chief Executive Officer of Viad Corp. "From
concept to creation, GES' visionary team designed an experience
that will amaze visitors. The wonders of Pandora come to life
through immersive, interactive displays that are true to the
blockbuster AVATAR brand, and we are proud to premiere this
interactive exhibition in the Asia-Pacific market."
Visitors will embark on an exploration highlighting Pandora's
stunning landscape and its exotic wildlife and engage with more
than a dozen multi-sensory interactives which will allow them to
see, feel, hear and even smell the wonders of Pandora.
Featuring captivating settings such as the Hallelujah Mountains and
Tree of Souls, as well as life-sized recreations of creatures
including the Banshee, Direhorse, and Viperwolf, visitors to
AVATAR: Discover Pandora will be able
to experience the science and wonder of Pandora firsthand.
The dynamic guest experience will allow visitors to:
- Enter an exhibition curated by the Pandoran Research Foundation
where they will leave the 21st century behind and step
into the 22nd century world of the AVATAR
franchise;
- Learn about space travel and the history behind the discovery
of Pandora in the Alpha Centauri solar system;
- Explore recreations of Pandora's most compelling environments
showcasing its unique plants and animals and what they can teach us
about our own planet;
- Engage in interactive activities based on the culture, language
and music of the Na'vi, the nine-foot-plus-tall humanoids who are
the indigenous people of Pandora;
- Experience the jewel-like glow of Pandora's bioluminescent
plants and animals;
- Interact with banshees, learn to operate an AMP suit, picture
themselves as part of the Avatar Program;
- And more!
Released in 2009, James Cameron's
AVATAR is the highest-grossing film in motion-picture
history, with a box-office gross of nearly $2.8 billion. Mesmerizing all ages across
the globe with its otherworldly visuals and groundbreaking special
effects, the film quickly became a worldwide phenomenon so popular
it will be followed by four sequels, with the first sequel due for
release in late 2018. AVATAR was named best picture at
the Golden Globe Awards and won numerous Academy
Awards®.
About GES
GES, a Viad Corp (NYSE: VVI) company, is a
global, full-service provider for live events, producing
exhibitions, conferences, congresses, corporate events, exhibits
and entertainment experiences. GES provides a wide range of
services, including official show services, audio visual,
cutting-edge creative and design, marketing and measurement
services, and event accommodations – all with an unrivaled global
reach. GES partners with leading shows and brands, including
Spring Fair Birmingham, MAGIC,
CONEXPO-CON/AGG and IFPE, Bell Helicopter, and L'Oreal. GES'
National Servicenter® has been recognized with certification under
the J.D. Power and Associates Certified Call Center
ProgramSM for the past seven
years, and for the seventh year in a row Ad Age has named GES as
one of the "World's 50 Largest Agency Companies." For more
information, visit www.ges.com.
About Viad
Viad (NYSE: VVI) generates revenue and
shareholder value through two distinct business groups: the
Marketing & Events Group (GES) and the Travel & Recreation
Group. Viad is an S&P SmallCap 600 company. For more
information, visit the company's Web site at www.viad.com.
About Beast Kingdom
Beast Kingdom is a leading
developer of European/U.S. comic and movie peripheral products in
Taiwan, offering premium
collectable products for consumers. Beast Kingdom has applied its
development and manufacturing expertise to market a series of top
quality, true-scale collectable statues, high-end action figures,
playable and collectable action figures as well as accessories.
Beast Kingdom was founded in 2009. The company's business scope
encompasses: brand agency, product development and sales,
organizing themed exhibitions, and own-brand store locations. The
company's products are sold to internationally renowned retailers
and distributors under brands such as Beast Kingdom®,
Egg Attack®, Egg Attack Action®, and Egg
Attack Floating®. For more information, visit the
company's web site at www.beast-kingdom.com.tw.
Contacts:
U.S.
J2 Communications for GES
John Singh for GES
(818) 458-7800
john.singh@j2comm.com
42West for Fox
Shari Culpepper
646.467.9061
shari.culpepper@42west.net
Lea Antonio
Director, Marketing
GES
lantonio@ges.com
818.638.5949
Craig Radow
Executive Director, Publicity, Marketing
Twentieth Century Fox Consumer Products
Craig.radow@fox.com
310.369.3293
Taiwan:
Steven Su
PR Manager
Beast Kingdom
steven_su@beast-kingdom.com.tw
+886-2-8953-2388#45
Christina Ke
Clavis Communication Consultant
christina@clavis.com.tw
+886-2-7718-6666#616
+886-970-570-646
Lucy Chiou
Clavis Communication Consultant
lucy@clavis.com.tw
+886-2-7718-6666#625
+886-918-276-380
Allen Lee
Clavis Communication Consultant
allen@clavis.com.tw
+886-2-7718-6666#612
+886-921-005-014
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visit:http://www.prnewswire.com/news-releases/avatar-discover-pandora-the-new-interactive-exhibition-inspired-by-james-camerons-film-avatar-opens-today-in-taipei-taiwan-300374635.html
SOURCE GES