DALLAS, May 27, 2015 /PRNewswire/ -- Bertolli® Olive Oil,
the world's #1 olive oil brand made by Deoleo, today announced the
launch of the Bertolli Olive Oil Taste of Tradition Recipe
Contest in celebration of the brand's 150thanniversary.
The contest is the second in a series of exciting Bertolli
activities this year in celebration of 150 years of delicious meals
and memorable food moments made better by Bertolli. For this
150th anniversary celebration activation, Chef
Fabio Viviani and Bertolli Olive Oil
are asking food lovers across America to submit their favorite
family or original recipe, using Bertolli Olive Oil and/or Bertolli
Vinegar, to BertolliOliveOil.Tumblr.com for a chance to win the
Grand Prize—a culinary trip of a lifetime for two to Tuscany, Italy!
Bertolli Olive Oil recipe entries will be accepted in five
categories: Appetizers, Main Dishes, Side Dishes, Soups/Salads
and Desserts. Recipe instructions and ingredients along
with video or photo should be
submitted to BertolliOliveOil.Tumblr.com no later than July 31, 2015 at 11:59pm
PST. Creative cooks can find full contest rules at the
Tumblr main page.
Fantastico Prizes to Be Won!
Chef Fabio Viviani will judge the top recipe
submissions in each of the five categories based on creativity,
presentation, ease of replication and clarity. Five recipe
category winners will each receive a KitchenAid® Artisan® Design
Series Stand Mixer in Champagne Gold, a year's supply of Bertolli
Olive Oil and a signed copy of Fabio
Viviani's latest cookbook Fabio's American Home
Kitchen. One Grand Prize winner, selected from the five
category winners, will also receive a dream trip for two to
Tuscany with a helicopter ride
over the Italian countryside, a hands-on cooking class, and a hunt
for the perfect truffle!
To provide other cooks with delicious inspiration, select recipe
entries will be show cased on Bertolli's social media channels
during the contest-entry period. Additionally, the top 150
recipe entries will be included in a special edition, digital
cookbook created by Bertolli Olive Oil for consumers to use, share
and enjoy. The digital cookbook will be published online this
fall.
"Growing up in Italy, Bertolli
was always at the heart of delicious Italian food," said Chef
Fabio Viviani. "So, I'm really
excited to partner with Bertolli Olive Oil for their
150th anniversary celebration and recognize and reward
creative cooks in the Taste of Tradition Recipe
Contest. I can't wait to see all the entries!"
For 150 years, Bertolli Olive Oil has been a staple in kitchens
around the world, adding delicious flavor and a touch of Tuscan
inspiration to your favorite foods. In addition to the recipe
contest, Bertolli Olive Oil is also commemorating their
150th anniversary year by launching specially designed
olive oil bottles which can be found in select stores nationwide
this fall. The colorful, collectible bottles will feature images
from vintage Bertolli advertising posters and will add a stylish
Italian touch to any kitchen counter and are sure to delight olive
oil aficionados.
"Bertolli's 150th Anniversary is an amazing milestone
for the brand," said Sarah Collins,
Director of Marketing, Bertolli Olive Oil. "We're excited to share
everything we have on tap for Bertolli during our celebration
year. We can't wait to see the recipe entries. Consumers
always delight us with their creativity and we're excited to
connect with and engage Bertolli Olive Oil fans with this fun,
interactive contest."
About Bertolli
Founded in the small Tuscan town of
Lucca, Italy, Bertolli has
been at the heart of Italian cooking and eating for 150
years with America's favorite olive oil (made by
Deoleo), delicious sauces (made by R&B Foods) and
taste-tempting frozen meals and desserts (made by
ConAgra). At the heart of Bertolli, is a commitment to
quality, dedication to leveraging the natural goodness of
ingredients and a tradition of providing outstanding and flavorful
food. For more information on Bertolli plus delicious recipes
and tips on how to experience Bertolli at home, visit
villabertolli.com. You can find the latest Bertolli
news at facebook.com/Bertolli and on Twitter
@Bertolli.
More About Bertolli Olive Oil
From its Tuscan origin
in 1865, Bertolli has grown to become the world's No. 1 olive oil
brand. Sold in more than 40 countries worldwide, Bertolli remains
true to its Italian origins of culinary artistry, quality,
consistency and authenticity. Bertolli delivers high-quality,
nutritional olive oils for the entire family and can be found at
most major supermarkets, retail superstores and membership
warehouse clubs. Its diverse product line, including Extra Virgin,
Classico, and Extra Light Tasting olive oil; Organic Extra Virgin
olive oils; 100% Extra Virgin, 100% Extra Light Tasting and 100%
Extra Virgin Organic cooking sprays offer a healthy and
flavorful solution for every cooking and baking need.
Media Contacts:
Natalie
Logan
Rogers & Cowan
310-854-8150
Nlogan@rogersandcowan.com
Erin Abernathy
Rogers & Cowan
212-878-5027
Eabernathy@rogersancowan.com
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SOURCE Bertolli Olive Oil