CHICAGO, Nov. 14, 2016 /PRNewswire/ -- Marketing
Werks announced today that industry veteran Cari DeVille-Wilber rejoined the agency as its
VP, Growth & Strategy. After two years at FUSION Marketing, a
WME | IMG Global Partnerships Company, as VP, Strategy and
Engagement, she returns to Marketing Werks to lead the agency's
strategic growth initiatives.
Wilber began her career at Marketing Werks in 2003 as a
Chocolate Ambassador for the iconic Hershey's Kissmobile. For 10
years she managed and produced award-winning and results-oriented
client campaigns. As Director of Engagement, Wilber helped fuel
rapid growth for Marketing Werks, generating revenue in excess of
$60 million.
In her new role, Wilber will join the executive team and report
to Marketing Werks SVP, Managing Director, Holly Meloy. She will be responsible for
overseeing the growth team and leading department
cross-collaboration. This collaboration will help inform engagement
strategies with current and future clients and strengthen Marketing
Werks' already strong position in the experiential space.
As a builder of brand experiences, Wilber has been instrumental
for over a decade in developing engagement strategies for
well-known brands including: Sony, Hershey's, Unilever, Purina,
Verizon, Pernod Ricard, Kia, United Health Group and Country
Financial.
"We are proud to welcome Cari back to Marketing Werks. She
brings a wealth of industry knowledge which complements our
existing leadership team; plus, a genuine passion for our business,
our clients and our people," said Meloy.
Meloy continued: "Cari shares in our philosophy that targeted,
immersive consumer experiences enable trial that can accelerate a
brand beyond a single moment in time. Her leadership will be felt
across our company, and I am confident she will be integral to our
growth. Adding Cari to our roster positions us to win."
Wilber adds: "My career has been centered on building campaigns
for brands that understand that immersive, consumer engagement is
one of the most important ways to earn share of mind, and of
wallet. To be back at the agency that sparked the experiential
marketing revolution, and where my career began, is incredibly
exciting. I look forward to being a strategic partner for the
agency and our clients so that together we can build effective
campaigns that cultivate brand growth. It feels good to be back
home at Marketing Werks."
About Marketing Werks
Marketing Werks was
founded in 1987. We offer a full range of integrated marketing
solutions, including experiential campaigns, sponsorship
activation, pop-up retail, mobile tours, interactive sampling,
multicultural, digital, social, public relations and multi-channel
analytics. Our client roster spans the telecommunications,
healthcare, consumer packaged goods, military services, consumer
electronics, sports and entertainment industries. Our parent
company, CROSSMARK, is a leading sales and marketing firm —
empowering us with unmatched access to consumer data and retail
connectivity. Our campaigns generate consumer buzz, enhance brand
knowledge and drive ROI. Programs begin with strategic insight, and
deliver new insights in turn.
About CROSSMARK
CROSSMARK is a leading sales and
marketing services company that provides growth solutions for
consumer-branded suppliers and retailers. For more than 100 years,
CROSSMARK has helped the world's most powerful brands achieve their
business objectives across major classes of trade. Expertise
includes Headquarter Sales, Retail Merchandising, Retailer
Solutions, Shopper and Consumer Engagement, In-Store Events,
Experiential Marketing, Shopper Marketing, In-Store Data Collection
& Field Intelligence, and Analytics & Insights.
CROSSMARK is majority owned by Warburg Pincus, a leading global
private equity firm focused on growth investing. Headquartered in
Plano, Texas, CROSSMARK employs
over 40,000 people throughout the U.S., Canada, Mexico, Australia and New
Zealand.
Media Contact
Jennifer
Kelly-Cogdal, 312.784.1648, jkelly@marketingwerks.com
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SOURCE Marketing Werks