NEW YORK, Nov. 18, 2016 /PRNewswire/ -- Forevermark
launched its Black Label Collection, the most exclusive collection
of diamond cuts ever conceived, at a private cocktail event in
New York City, where the brand
also unveiled its collaboration with artist Angie Crabtree. Crabtree magnified the
beauty of the Forevermark Black Label Collection by painting the
diamond facets enlarged 1,000+ times, on four custom wrapped
canvases in each shape. Celebrities including television
personality Olivia Culpo, model
Rachel Hilbert and influencers
Danielle Bernstein of We Wore
What and Arielle Nachmani of
Something Navy attended to catch a glimpse of the unrivalled
diamond collection.
Charles Stanley, President of
Forevermark US said, "In our constant pursuit of absolute beauty,
we are proud to unveil this new exclusive range of diamonds.
Angie Crabtree was the ideal artist
to collaborate with on the launch of Forevermark Black Label. The
artistic realism in her work allowed her to flawlessly capture the
perfect symmetry and unrivalled sparkle of the diamonds in her
paintings."
Available in round, square, cushion, and oval shapes, the
Forevermark Black Label Collection represents a new generation of
diamonds cut with supreme symmetry and unprecedented accuracy to
release a dazzling light unlike anything seen before. As the
world's leading diamond experts, The De Beers Group of Companies
has spent the past two decades studying how light travels within a
diamond, based on its cut and polish, facet alignment, and
shape.
For the first time, fancy shape diamonds are able to exhibit
maximum brilliance, fire and scintillation comparable to round
brilliant cuts, displaying unmatched sparkle through perfect
symmetry. Cutting a Forevermark Black Label diamond requires
exceptional craftsmanship to maintain flawless symmetry through the
perfect proportions of the facets allowing a "Compass of Light"™ to
emerge: a symmetrical arrow pattern that makes Forevermark Black
Label diamonds sparkle like no other.
"The very first diamond I ever painted was inspired by
Forevermark's classic slogan "A Diamond Is Forever," so our
collaboration feels perfect. "I've really enjoyed creating these
pieces because the Forevermark Black Label Diamonds have the most
unique facet designs I have ever painted," Crabtree said.
"It's also my first time using custom shaped canvases,
which really emphasizes their beauty. Because precision is so
important in my work, I can truly appreciate the supreme symmetry
and light performance of Black Label diamonds."
ABOUT FOREVERMARK
Every Forevermark diamond undergoes a journey of rigorous
selection. The unique Forevermark inscription is an assurance that
every Forevermark diamond meets the exceptional standards of
beauty, rarity and is responsibly sourced. Forevermark goes beyond
the standard 4Cs to hand select diamonds that are among the most
beautiful in the world. Less than one percent of the world's
diamonds are worthy of the Forevermark inscription.
Each Forevermark diamond is responsibly sourced and embodies
Forevermark's principles of integrity, support for opportunities
for women and dedication to the protection of the natural world.
The inscription is an assurance of the physical integrity of a
Forevermark diamond throughout its journey. Invisible to the naked
eye, the inscription features a unique identification number and is
just 1,5/000th the width of a human hair, made using
bespoke technology from The De Beers Group of Companies.
Forevermark is the diamond brand from The De Beers Group of
Companies and benefits from over 128 years of diamond expertise.
For more information and to find your nearest Authorized
Forevermark Jeweler, visit www.forevermark.com.
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SOURCE Forevermark