NEW YORK, Oct. 18, 2016 /PRNewswire/ -- Nothing catches
media attention quite like that of a crisis. If you find yourself
facing a sudden media inquiry, scrum or press conference, it is
crucial to have a seasoned spokesperson to represent your company.
Don't forget the number one rule of crisis communications: Be
proactive rather than reactive in your communication plan. Doing
this well can help mitigate a crisis and preserve your brand
reputation.
PR Newswire's guide, How to Handle Tough Questions from
the Media discusses:
- Staying on point: As reporters test your version of the
facts, seek a stronger quote or work to determine their angles, you
may be asked questions that seem completely off topic.
- Listening Carefully: It is very important to give each
question your complete attention. Listen also for the question
behind the question—where the journalist is trying to go. It may
give you a chance to give a more meaningful response.
- Knowing Your Limits: Understanding what you can't say
before you step up to the mic.
Interacting with the media can be intimidating, but learning to
work well with reporters during both the highs and lows for your
brand can provide an invaluable opportunity to showcase your brand
as a leader. For access to the rest of these tips and more
information on media interview preparation, download the full
guide here.
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Contact:
Stacey
Miller
Director, Communications
(301) 683-6038
stacey.miller@cision.com
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