DALLAS, Sept. 27, 2016
/PRNewswire/ -- G6 Hospitality's creative marketing campaign,
introducing economy lodging brands Hotel 6 and Estudio 6 to the
Latin American market, swept the 2016 TOTEM awards in Mexico City. The company, known for its iconic
U.S. brands Motel 6 and Studio 6, is expanding its portfolio to the
Latin American market and launched a marketing campaign with Grupo
Primer Nivel integrated communications agency early this
year.
G6 Hospitality's Hotel 6 and Estudio 6 Mexico campaign won the
2016 TOTEM awards' Best Outdoor Campaign, Best Mobility Urban
Campaign and Best Overall Marketing Campaign categories, and was
overall recognized for the most creative messaging and art design
in the outdoor advertising segment.
"We are very pleased with the efforts to expand our brands Hotel
6 and Estudio 6 in Mexico, and are
very proud to be able to count on the talented team of Grupo Primer
Nivel," said Lance Miceli, Executive
Vice President and Chief Marketing Officer at G6 Hospitality.
"These awards stand as recognition of the team's marketing
expertise, and understanding of our brands' culture, our audience
and guests," said Miceli.
G6 Hospitality's and Grupo Primer Nivel's 2016 TOTEM awards
included the "New Hotel Vallarta" piece for the Spectacular
Tourism category, and the "Bathroom" piece for the Tourism Urban
Furniture category.
The Hotel 6 and Estudio 6 campaign was also recognized as the
"Best Advertising Campaign Abroad" for integrating creativity,
location and timing in an effort to introduce promote and best
position the new G6 Hospitality brands in Mexico in the most effective way.
The campaign is a part of the company's overall efforts to
position its unique brands to Mexico. In 2014, G6 Hospitality signed an area
development agreement with Latina Promohoteles, a subsidiary of
Promodesa Commercial to open up to 55 new-construction Hotel
6/Estudio 6 properties by the end of 2020. Subsequently, Grupo
Primer Nivel integrated marketing agency was hired to develop and
execute the company's strategic communication program and marketing
campaign not only in Mexico, but
throughout Latin America.
With over 4,000 submissions each year, the TOTEM annual awards
held by the El Publicista magazine, and supported by the Mexican
Association of Outdoor Advertising, are among the largest and most
important outdoor marketing recognitions on the Mexican market.
To acquire more information related to G6 Hospitality and
franchise development please visit:
www.g6hospitality.com/franchising.
About G6 Hospitality LLC
G6 Hospitality LLC owns,
operates and franchises more than 1,350 economy lodging locations
under the iconic Motel 6 and the extended stay Studio 6 brands in
the U.S and Canada, and Hotel 6
and Estudio 6 brands in Latin
America. Headquartered in Dallas
(Carrollton), Texas, G6
Hospitality was rated one of the top ten hospitality companies
according to the Hotel Management 2015 Top Hotel Companies rankings
list, which evaluated over 260 hotel companies. For more
information please visit G6Hospitality LLC.
About Hotel 6
Hotel 6 is the newest brand introduced
by G6 Hospitality exclusively designed for Latin America. Keeping with the promise of G6
Hospitality's iconic American brands, Hotel 6 will offer a clean,
comfortable room and great experiences to travelers in the region.
Hotel 6's standard offerings include free breakfast, access to
internet and parking. Access the latest news at
www.g6mediacenter.com or inquire about development opportunities at
www.g6hospitality.com
About Estudio 6
Estudio 6 is the extended stay brand
introduced by G6 Hospitality and designed to offer the affordable
comfort of furnished studios, low weekly rates and accommodating
hotel amenities in Latin America.
Estudio 6 properties will be conveniently located nearby major
business complexes and shopping areas, offering the best choice of
lodging for extended stay travelers. Access the latest news at
www.g6mediacenter.com or inquire about development opportunities at
www.g6hospitality.com
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SOURCE G6 Hospitality