NEW YORK, Oct. 27, 2016 /PRNewswire/ -- Today,
Heineken®, the world's leading international brewer,
unveils a custom #Heineken100 carry-on suitcase in partnership with
global leader in lifestyle, business and travel essentials TUMI.
The four-wheel compact, expandable roller marks the third release
in a series of premium travel product collaborations from Heineken
and TUMI in 2016. Just 100 of each product was created, and has
been seeded to 100 of the most influential men in the world,
including Marcus Troy and DJ Neil
Armstrong.
The longest running and most premium product collaboration in
the beer industry, #Heineken100 connects the brewer with the most
innovative lifestyle brands in the world to create co-branded
lifestyle products.
"With an internationally known brand like TUMI, this year's
#Heineken100 program has been more successful than ever before,"
said Raul Esquer, Heineken
USA Brand Manager. "We're proud to
add yet another functional and beautifully designed item to the
program with the carry-on."
Made from high tensile poly weave, the roller features cowhide
leather accents and trim. Heineken-green zippers add pops of color
to the spacious and luxurious piece. Inspired by the city of
Amsterdam, the #Heineken100
suitcase meets FAA carry-on size regulations and features numerous
spacious compartments, making it ideal for both local and
international travel.
The first #Heineken100 release, a Miami-inspired TUMI tote with signature
Heineken-green detailing, debuted in August, while the second, a
similarly styled convertible backpack/duffle, debuted in
September.
For seven consecutive years, Heineken has selected #Heineken100
collaborators based on their aesthetic visions and spheres of
active cultural influence. Past partners have included Public
School, Garrett Leight, Union Los
Angeles, Parabellum, Mark McNairy,
KITH and Neighborhood Japan, among others.
Watch the #Heineken100 hashtag for more information.
About HEINEKEN USA
HEINEKEN USA Inc., the nation's leading upscale beer
importer, is a subsidiary of Heineken International NV, the world's
most international brewer. European brands imported into the U.S.
include Heineken, the world's most international beer brand,
Strongbow Hard Apple Ciders, Amstel Light, and Newcastle Brown Ale.
HEINEKEN USA also imports the Dos Equis Franchise, Tecate
Franchise, Sol, Indio, Carta Blanca and Bohemia brands
from Mexico. For the latest information on our company and
brands, follow us on Twitter @HeinekenUSACorp, or
visit HEINEKENUSA.com.
About TUMI
Since 1975, TUMI has been creating world-class business and travel
essentials, designed to upgrade, uncomplicate, and beautify all
aspects of life on the move. Blending flawless functionality with a
spirit of ingenuity, we're committed to empowering journeys as a
lifelong partner to movers and makers in pursuit of their
passions. Designed in America, for Global Citizens
everywhere. The brand is sold in over 350 stores from New York to Paris to London and Tokyo, as well as the world's top department
and specialty stores and travel retail in more than 75
countries. For more about TUMI, visit www.TUMI.com,
www.facebook.com/TUMItravel, www.twitter.com/TUMItravel.
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SOURCE HEINEKEN USA Inc.