NEW YORK, Nov. 10, 2016 /PRNewswire/ -- "This Land Is
Your Land," the iconic song and rallying cry for American
unification penned by Woodie
Guthrie, is at the heart of Johnnie
Walker's new Keep Walking America campaign. For
nearly 200 years, Johnnie Walker has
inspired the world with stories of personal progress and Keep
Walking America is another powerful collection of stories
reflecting the countless achievements, unwavering optimism and
tireless progression of the great people who call America home.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity
The new 360 marketing campaign, which premiered nationally on
November 7th with a :60 TV
spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates
the cultural progress and diversity that represents the fabric of
America today. The lyrics of "This Land Is Your Land," read in both
English and Spanish, serve as the campaign's anthem. The meaning
behind the lyrics powerfully communicate the core message that
America has always been and should always remain an inclusive
nation, built on values that celebrate and reward people from all
colors and creeds. The film was shot over two weeks and features
real storylines of progress from Los
Angeles, Santa Fe,
Montana, New Orleans, Baltimore, New
York and Washington DC.
The message of Keep Walking America is supported by a
variety of initiatives on a national and global level, each calling
for a united, more open-minded society that can be a catalyst for
progress and positive change. The brand recently traveled to
Brownsville, Texas, a
U.S.-Mexico border town, with
celebrated actor, director and activist Wilmer Valderrama, to
spotlight the rich community of cross-cultural Americans living in
proximity to the border and to hear their personal stories of
progress. This initiative mirrors recent global work from Colombia,
which shared a message of unification during the ongoing peace
treaty negotiations, and the brand's Ode to Lesvos
storyline, a deeply moving film series that sheds light on a
community in Greece that has shown
heroism and humanity during the Syrian refugee crisis.
Stephanie Jacoby, Vice President
of Johnnie Walker North America
stated, "We are extremely honored to continue taking a pioneering
role in culture by championing and celebrating progress. Keep
Walking America brings to life stories of cultural progress and
diversity, and we hope this campaign inspires people to come
together for a better future."
This spirit of possibility and commitment to progress will
inform all Johnnie Walker
brand activity, including cocktail strategy and
how we engage with the bar community and those who enjoy our
whisky.Flavors of America, a new cocktail program,
highlights the stories and cross-cultural backgrounds of the
American bartending community. The program will feature modern
cocktail recipes inspired by the holidays, traditions and authentic
cultural flavors that have influenced the diverse group of
bartenders involved in the program. When celebrating life
milestones and achievements, Johnnie
Walker reminds you to always drink in moderation and secure
a designated driver.
Johnnie Walker is proud to launch
this new campaign and will continue to champion powerful stories of
personal progress around the world. Please visit
www.KeepWalkingAmerica.com to view the new work.
About Johnnie Walker
Johnnie Walker is the world's
number-one selling Scotch whisky brand, representing the idea of
personal progress for the many people who enjoy it in more than 180
countries worldwide. John
Walker pioneered blending when he founded the business in
1820 and never looked back, growing it from a grocer's own Scotch
whisky into a stylish, global icon. It's that same
forward-looking perspective that drives the brand, and its
consumers, today. The U.S. range of award-winning whiskies includes
Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold
Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker
Blue Label.
For more information visit www.johnniewalker.com or follow us on
Facebook and Twitter @JohnnieWalkerUS. #KeepWalkingAmerica
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere
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SOURCE Diageo