NORWALK, Conn., Sept. 27, 2016 /PRNewswire/ -- "You're so
close to that first sip, I can taste it….and I don't have a
mouth." This doesn't sound like your average whisky
tasting? That's right, it's not. Today, Johnnie Walker Blended
Scotch Whisky announces the launch of a new digital mentorship
program, leading a new era of whisky education that can be enjoyed
from the comforts of home for those of legal drinking age.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/7935451-johnnie-walker-digital-mentorship-program
As the number one blended Scotch whisky in the world, Johnnie
Walker continues to innovate in new and exciting ways. The launch
of this cutting-edge digital mentorship program brings to life
product credentials and over two centuries of heritage and blending
expertise through a variety of unique experiences, developed in
collaboration with Vayner Media, across Amazon Alexa, Facebook
Messenger and a series of digital videos featuring award-winning
mixologist Jeff Bell.
Through a progressive collaboration with Amazon, Johnnie Walker
developed an innovative Alexa skill that allows consumers to
experience the full Johnnie Walker portfolio and learn about the
brand's rich history. The Johnnie Walker Skill, now available for
download via the Amazon Alexa app, is easily launched via Alexa
voice activation on Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire
TV and more by saying, "Alexa, open Johnnie Walker." Alexa
then cleverly guides participants through personalized tastings,
recommends blends across the portfolio to appeal to a variety of
palates, shares anecdotes from the Johnnie Walker history, provides
practical whisky tips and recommends unique cocktail recipes, which
can be downloaded electronically in the Amazon app to re-create at
home. Thanks to Johnnie Walker, you can now sip and savor your
whisky, while being entertained by the wit and playfulness of Alexa
along the journey.
"We're delighted to be collaborating with an iconic brand
like Johnnie Walker," said Rob
Pulciani, Director, Amazon Alexa. "The Johnnie Walker
skill dives deep into the world of whisky in a fun and engaging way
through recommendations of blends, practical whisky tips and
more--all just by using your voice. Now our customers can
entertain at home in a unique way with the hands-free convenience
of Alexa."
Don't have any whisky? Not a problem – the Johnnie Walker
skill, with the help of e-commerce website Drizly, directs users to
a retailer near their specific zip code.
To build upon the digital mentorship program, Johnnie Walker has
also launched a one-of-a-kind bot for Messenger bringing whisky
tasting and education right to your fingertips.
Using a mobile device, consumers can now visit JohnnieWalkerUS
to chat live with the Johnnie Walker bot for Messenger, accessing
unparalleled whisky knowledge. Whether you're at the bar, at home,
or on-the-go, you can consult the Johnnie Walker bot for Messenger
to receive a guided tasting experience, whisky and brand knowledge,
cocktail recipes, blend recommendations and where to buy.
With just a few clicks on your cell phone, Johnnie Walker is
here for all of your whisky needs, including purchasing Johnnie
Walker for gifts, hosting your own at home tasting or enjoying some
world class cocktails. The Johnnie Walker bot for Messenger
technology allows consumers to order product through ReserveBar to
receive an engraved bottle for that special someone, collect all
the ingredients in one package needed to mix up Johnnie Walker
cocktail recipes delivered right to your door through Cocktail
Courier, pick up a bottle or two for a tasting utilizing e-commerce
website Drizly, or to find five local retailers nearest their zip
code.
To round out the mentorship program, critically-acclaimed
mixologist Jeff Bell, along with
Johnnie Walker, orchestrated a unique series of videos highlighting
fun tidbits, tricks, and whisky facts to get your feet wet in the
world of Johnnie Walker. These videos help bring the Johnnie Walker
mentorship program to life in a fun, witty manner and showcase the
brand's history, innovation and blending expertise.
In this video, Bell shares some quick tips on how to taste some
of the nuances of whisky using Johnnie
Walker Double Black as an example. By pouring a little into
your hands, you can truly experience this nice, full-bodied smoky
offering by simply rubbing it in and letting the alcohol evaporate
– you'll be left with a strong smoky BBQ sensation.
The long-form video of Bell hosting an in-depth Johnnie Walker
tasting of the full portfolio can be viewed at
https://www.youtube.com/user/JohnnieWalkerUS, and a variety of
short-form videos will be released across Johnnie Walker's various
social properties throughout the year.
"Here at Johnnie Walker we are ecstatic to bring more people
into the world of whisky through our new digital mentorship
program," Stephanie Jacoby, VP
Marketing for Johnnie Walker stated. "It is important for our
storied brand to stay competitive in an age where everything is
digital. The digital mentorship program is a way for Johnnie
Walker to showcase what goes into our craft, our blending
expertise, and most importantly, our brand history of inspiring
people to enjoy every forward step towards their pursuit of
personal progress. These new programs with Amazon,
Facebook and the digital video series help showcase the brand
story, but now in a much more fun, playful way. This program
redefines home entertaining and whisky education and allows our
consumers to experience Johnnie Walker in a way they never have
before."
Want to become a whisky pro? Just grab your phone, Amazon Echo
or tablet and Johnnie Walker has you covered. It's time to enter
the world of whisky with Johnnie Walker and to please do so
responsibly.
For additional information on Johnnie Walker, please visit
www.johnniewalker.com. Stay up to date on the
latest digital mentorship initiatives by following the conversation
at @JohnnieWalkerUS on Facebook and Twitter and @JohnineWalker on
Instagram.
About Johnnie Walker
Johnnie Walker is the world's
number-one selling Scotch whisky brand, representing the idea of
personal progress for the many people who enjoy it in more than 180
countries worldwide. John
Walker pioneered blending when he founded the business in
1820 and never looked back, growing it from a grocer's own Scotch
whisky into a stylish, global icon. It's that same
forward-looking perspective that drives the brand, and its
consumers, today. The U.S. range of award-winning whiskies includes
Johnnie Walker Red Label, Johnnie Walker Black Label, Johnnie Walker Double Black, Johnnie Walker Gold
Label Reserve, Johnnie Walker Platinum Label and Johnnie Walker
Blue Label.
For more information visit www.johnniewalker.com or follow us on
Facebook and Twitter @JohnnieWalkerUS. #KeepWalking
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere
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SOURCE Diageo