NEW YORK, Sept. 22, 2016 /PRNewswire/ -- LOFT, the
brand known for its versatile, everyday essentials, optimistic
brand spirit and support of women in comedy, is partnering with
award-winning writer and comedian Jessi
Klein for two comedy shorts, which debut today. Klein wrote
and stars in the shorts, which spoof relatable fashion struggles
loosely inspired by her real life.
Klein, head writer and executive producer of Inside
Amy Schumer, released a
New York Times bestselling book
of personal essays, You'll Grow Out of It, this summer. In
"Burritos," she is challenged to find her unique author style for
book readings, employing the assistance of a stylish friend. In
"Coming Clean," Klein breaks the fourth wall and confesses her challenge in
finding her post-baby style, leading to a hilarious goodbye to the
clothes she feels she has fallen out of love with, ultimately
embracing a new look.
"As a comedy writer, I am constantly creating material, and I
loved funneling my ideas into a project like this," said Klein.
"LOFT encouraged me to see those ideas come to life."
This is Klein's first time writing shorts for a fashion brand.
In partnering with Klein, LOFT keeps with its tradition of standing
behind women in comedy.
"It's exciting to partner with Jessi, who has such an impressive
background in comedy," said Michelle
Horowitz, Senior Vice President of Marketing. "Even though
these videos are loosely related to Jessi's life, I think all women
can relate to the humor that comes with finding your personal style
at different stages of your life."
About Jessi Klein
Jessi Klein's book You'll
Grow Out of It is currently on The New York Times Best
Sellers list. Jessi is currently an Executive Producer on
Amy Schumer's Comedy Central series,
Inside Amy Schumer. She is
also co-developing a pilot, "Meaty," at FX. She recently was
a Consulting Producer on Season 3 of "Transparent." Jessi is
a writer/stand-up comedian who has written for Saturday
Night Live, Michael & Michael Have Issues,
Samantha Who, The Showbiz Show with David Spade, and Best Week Ever.
About LOFT
LOFT launched in 1998 and today has over 500 stores
in Canada, Mexico and in over 46 US states. At LOFT,
we believe in personal style and finding the effortless looks that
let you be you. We've created unbreakable bonds with our customers
by empowering and redefining what it means to be a woman today. We
celebrate each woman's individuality, and believe her style is as
personal to her as the details in her daily life—and our clothes
reflect that truth. We design versatile everyday essentials and
attainable trend pieces for a wide range of women with one common
style goal: to feel confident wherever the day takes them and to
live in what they love. Each and every day we strive to be a
sounding board, a shoulder to lean on, a happy place where women
with a full life will find exactly what they need.
Video -
https://www.youtube.com/watch?v=utmpnJPjvgk&feature=youtu.be
Video -
https://www.youtube.com/watch?v=oCcugxKzrGE&feature=youtu.be
Photo - http://photos.prnewswire.com/prnh/20160921/410560
Photo - http://photos.prnewswire.com/prnh/20160921/410561
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SOURCE LOFT