BETHESDA, Md., Oct. 11, 2016 /PRNewswire/
-- Marriott Hotels, the flagship brand of Marriott
International, the world's largest lodging company today,
celebrated the grand opening of its M Beta at Charlotte Marriott
City Center, an innovation lab that functions as the world's first
hotel in "live beta." From keyless entry upon arrival to digital
experiences in the fitness studio, every corner of the hotel allows
for rapid prototyping, inviting guests to test and give feedback in
real-time, ultimately shaping their future hotel experience.
"As the leader in the premium full-service category, Marriott
Hotels is transforming the traditional hotel experience. We
are inviting guests to be part of the innovation and decision
making," said Mike Dearing, managing
director, Marriott Hotels. "M Beta at Charlotte Marriott City
Center is a forward-looking testing ground for exciting new
concepts as we constantly evolve and challenge our way of
thinking."
Physical Beta Buttons are located throughout the hotel to gauge
consumer feedback with a live-tally. By simply pushing a Beta
Button, guests and visitors share their 'approval' for the
corresponding innovation. Beta Button engagement, votes and
feedback on hotel innovations are then aggregated and brought to
life in real-time via Beta Boards, digital screens placed
throughout the hotel for all to see, as well as on
TravelBrilliantly.com.
Concepts featured in the hotel will rotate periodically and
feature new products as well as various service offerings. Today,
M-Beta at Charlotte Marriott City Center will launch and test the
following:
- Hosted Arrival: No traditional front desk check-in, but
personal greeters waiting for your arrival where you are – at the
curb, in the lobby, on the go.
- FLEX Fitness: Guests have access to nearly 1,000
on-demand group and personal workouts available on screens in the
tech-driven, on-demand fitness studio or in-room, as well as access
to local fitness boutiques, available to book directly through
http://flexatmarriott.com/charlotte.
- LG Studio in the Dynamic Meeting Space: As the first
iteration of a new partnership between Marriott Hotels, the LG
Studio features a full LG kitchen within the hotel's meeting space,
providing an elevated food and beverage experience that can be
tailored to any type of gathering, from a brainstorm to a
networking event.
- Immersive Kitchen at Stoke Restaurant: Removing the
walls between the kitchen and dining area, the Immersive Kitchen
within the Stoke restaurant and bar puts guests in the center of
the action, allowing chefs to interact more closely with and
entertain guests with impromptu culinary offerings. The interactive
space also encourages a sense of exploration among guests with a
regular rotation of local artisan tastings and cooking
classes.
- Localized Marketplace: Coco and the Director is a
community center and the true social hub of the hotel, which allows
travelers to enjoy locally sourced coffee, unique retail and
limited-edition food selections from Charlotte small business. An
ongoing rotation of literary, music, educational and entertainment
events are featured, providing a constant source of inspiration for
guests and locals.
Charlotte Marriott City Center opened in 1984 has undergone its
transformation in the last two years. Consumers can track the
continued evolution of the hotel through #MBeta and Marriott Hotels
on Instagram, Twitter and Facebook. For more information about
Marriott Hotels visit TravelBrilliantly.com.
M-Beta at Charlotte Marriott City Center is yet another element
that demonstrates Marriott Hotel's ongoing transformation,
elevating everything from its hotel design to associate training to
best meet the evolving travel tastes of its guests. The brand
is embracing the new pace of change, with the goal to not only
transform the physical experiences on-property but also to also
enable guests to think differently. Last month, the brand launched
its #MGravityRoom, an interactive replica of the evolving modern
guest room designs. It also recently announced its partnership with
TED, bringing new ideas and creative conversation to guests.
About Marriott Hotels:
With more than 500 hotels and
resorts in over 50 countries around the world, Marriott Hotels is
evolving travel through every aspect of the guest's stay, enabling
the next generation to Travel Brilliantly. Boldly
transforming itself for mobile and global travelers who blend work
and play, Marriott leads the industry with innovations, including
the Greatroom lobby and Mobile Guest Services that elevates style
& design and technology. All Marriott hotels participate in the
award winning Marriott Rewards frequent travel program that allows
members to earn hotel points or airline miles for every dollar
spent during each stay. For more information, visit
www.MarriottHotels.com.
About Marriott International:
Marriott International, Inc. (NASDAQ: MAR) is the world's
largest hotel company based in Bethesda,
Maryland, USA, with more than 5,700 properties in over 110
countries. Marriott operates and franchises hotels and licenses
vacation ownership resorts. The company's 30 leading brands
include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The
Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The
Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®,
Renaissance® Hotels, Sheraton®, Delta Hotels by
MarriottSM, Marriott Executive
Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels,
Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®,
Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn &
Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by
Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea
Hotels by Marriott®. The company also operates award-winning
loyalty programs: Marriott Rewards®, which includes The
Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more
information, please visit our website at www.marriott.com, and for
the latest company news, visit www.marriottnewscenter.com and
@MarriottIntl.
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SOURCE Marriott Hotels