IRVINE, Calif., Oct. 11, 2016 /PRNewswire/ -- Mazda North
American Operations (MNAO) today announced that it has sold out of
the 1,000-car allocation for the 2017 MX-5 Miata RF Launch
Edition.
In the first week of ordering, which started September 26, more than 500 loyal Mazda customers
put down deposits to buy a Retractable Fastback MX-5 Miata. When
ordering opened to the general public on October 3, the remaining cars sold out in just 13
hours. In all, 67 percent of customers opted for manual
transmissions.
Each U.S.-bound MX-5 RF Launch Edition will be painted Machine
Gray Metallic and come with Auburn Nappa leather seating
appointments, a hand-painted black roof and special badging—the
latter three exclusive to the MX-5 RF Launch Edition for 2017.
Customers also will receive a serialized Tourneau 42mm MX-5 RF
Launch Edition watch.
"The 2017 MX-5 RF Launch Edition preorder program was created to
reward loyal Mazda customers with exclusive access to some of the
first MX-5 RF models to be sold in the U.S., as well as to ramp up
anticipation for what was arguably the star of the 2016 New York
International Auto Show," said Robert
Davis, senior VP, U.S. Operations. "By every measure, this
program was a success, and we're excited to be that much closer to
getting these cars into the garages of customers from all over the
U.S."
Production of MX-5 RF started last week, and orders have been
submitted this week for the U.S. MX-5 RF Launch Edition, with
deliveries to customers beginning early 2017.
With the MX-5 RF Launch Edition having sold out, focus now
shifts to the standard-production MX-5 Club and Grand Touring
models.
The hardtop sibling of the 2016 World Car of the Year and World
Car Design of the Year will come in tech-laden MX-5 RF Grand
Touring and harder-edge MX-5 RF Club trim levels and will be
available with a SKYACTIV-DRIVE six-speed manual transmission or
six-speed automatic in either trim level.
While most features of the MX-5 RF are carryover from soft top
models, there are a few additions for 2017 that will separate the
Retractable Fastback from its cloth-covered sibling, including a
4.6-inch full-color TFT gauge and the availability of Machine Gray
Metallic paint in substitution of Meteor Gray Mica that is
available on the soft top. For 2017, all MX-5 Club models will come
standard with Blind Spot Monitoring and Rear Cross Traffic Alert,
regardless of their roof option. Previously, these features were
available only on MX-5 Grand Touring models.
All MX-5 RF models come with a seven-inch MAZDA
CONNECT™ touchscreen infotainment system that
integrates audio, SiriusXM and HD Radio, phone and diagnostic
functions that can also be used via Commander control knob or voice
commands as well as a nine-speaker BOSE® audio system
with integrated headrest-mounted speakers, leather-wrapped steering
wheel and shifter knob and LED headlights and tail lights. MX-5
Club models come with premium cloth seats with red stitching, a
Bilstein suspension, front and rear black functional aerodynamic
body extensions and a limited-slip differential in models equipped
with the six-speed manual transmission.
MX-5 RF Club models equipped with the six-speed manual
transmission can be further optioned with the Brembo/BBS Package
that includes a front shock-tower brace; side sill body extensions;
forged, lightweight BBS 17-inch wheels; and Brembo front brakes
with wider brake pads for greater heat dissipation during spirited
driving. The package also includes red-painted brake calipers.
MX-5 RF Grand Touring models feature heated leather seating
surfaces, Adaptive Front-lighting System, High Beam Control and
Lane Departure Warning.
MSRP1 for MX-5 RF Club and
Grand Touring models:
MX-5 RF Club
6MT
|
$31,555
|
MX-5 RF Club
6AT
|
$32,285
|
* Brembo/BBS Package
(6MT only)
|
$3,400
|
MX-5 RF Grand Touring
6MT
|
$32,620
|
MX-5 RF Grand Touring
6AT
|
$33,825
|
* Advanced Keyless
Entry (Standard on 6AT models)
|
$130
|
|
Premium paint
options:
|
Soul Red
Metallic
|
$300
|
Machine Gray
Metallic
|
$300
|
Crystal White Pearl
Mica (GT models only)
|
$200
|
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales,
marketing, parts and customer service support of Mazda vehicles in
the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed
by Mazda Motor de Mexico in
Mexico City. For more
information on Mazda vehicles, including photography and B-roll,
please visit the online Mazda media center at
www.mazdausamedia.com.
1 MSRP does not include $835 for destination and handling ($880 in Alaska)
or any additional taxes or fees. Dealers set actual sale
prices.
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SOURCE Mazda North American Operations