CHICAGO, Sept. 26, 2016 /PRNewswire/ -- Miller Lite
has named Santa Fe, New
Mexico-based company HoneyMoon Brewery as the
grand-prize winner of the 2016 Miller Lite Tap the Future
competition. HoneyMoon Brewery produces an adult probiotic Kombucha
tea with a touch of alcohol. The company took home the
$200,000 grand prize, following two
rounds of rigorous live pitching, which included serial
entrepreneur and business mogul Daymond
John, from ABC's "Shark Tank." Now in its fourth year, Tap
the Future is a business plan competition that offers entrepreneurs
a chance to grow their businesses.
"The Miller Lite Tap the Future competition is an intense
process that takes months of preparation and hard work for all of
the competing companies," said Steve
Canal national community affairs manager for
MillerCoors. "Not only does it take passion and drive to be
selected, but also an innovative idea with the power to become a
viable company. We're proud of HoneyMoon Brewery's accomplishments
thus far and look forward to seeing how this business grows."
Thirty semi-finalists were chosen from a pool of over 13,000
applicants for a chance to impress Daymond
John and other judges at live pitch events all over the
country. Each of the six winning finalists from the first
round received $20,000 and a chance
at the grand prize of $200,000.
"Winning the Miller Lite Tap the Future competition is a
tremendous honor," said Ayla
Bystrom-Williams from HoneyMoon Brewery. "From the very
beginning we knew that we had a product that could be
revolutionary, it just took the work and dedication of our team to
show the judges the same thing. The exposure from this competition,
as well the prize money will go a long way in getting us to the
next level. And more importantly the business knowledge we gained
from the judges has given us insight on how to improve our brand,
and sustain it for years to come. We're extremely thankful to
Miller Lite for the opportunity and applaud the company for
empowering entrepreneurs through Tap the Future."
Each of the other finalists received a $20,000 prize. This year's finalists
included:
- CosmoSafe – Provides a self-driven educational and
certification platform for the makeup and beauty industry.
- Nueki – Nueki is a health and beauty company for people
of color that uses modern science and African American traditions
to address skincare issues.
- Pass it Down – A storytelling platform that is mobile
optimized and support multimedia storytelling.
- CHOP CHOP – Provides a high-end mobile salon service
that encourages multicultural interaction.
- Tip Flops – Combines a toe separator with a flip flop as
a two-in-one footwear for people who get pedicures and are on the
go.
Miller Lite Tap the Future, the business competition that looks
for original businesses, will return in early 2017 to search for
the next business phenom. For the fifth year running, entrepreneurs
will be able to compete for a chance to win a portion of a
six-figure prize pool and receive expert advice from Tap the Future
judges and community partners.
To receive the latest news on Miller Lite Tap the Future visit
MLTaptheFuture.com and follow Miller Lite at
Facebook.com/MillerLite and @MillerLite on Twitter.
About Miller Brewing Company
Miller Brewing Company
was founded in 1855 by Frederick J.
Miller when he purchased the Plank Road Brewery in
Milwaukee, a city he chose as the
best place for a brewery given its access to great water. Miller
Lite, the original great-tasting light pilsner beer,
(MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter,
YouTube.com/MillerLite) was introduced nationally in 1975 and is
among the top-five selling beers in the
United States. The brewery's oldest enduring beer is
Miller High Life
(MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife
on Twitter). Known as the Champagne of Beers, it was introduced in
1903 and still is brewed with the same yeast strain that Miller
carried in his pocket from Germany. Miller Genuine Draft (MGD.com,
Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter),
introduced in 1986, is the original cold-filtered, packaged draft
beer. Miller Brewing Company operates in the United States and Puerto Rico as part of MillerCoors, a joint
venture of SABMiller plc and Molson Coors Brewing Company. Learn
more at MillerCoors.com, at Facebook.com/MillerCoors or on Twitter
through @MillerCoors.
Photo - http://photos.prnewswire.com/prnh/20160923/411434
Photo - http://photos.prnewswire.com/prnh/20160923/411435
Logo -
http://photos.prnewswire.com/prnh/20160210/332088LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/miller-lite-announces-2016-tap-the-future-grand-prize-winner-300333591.html
SOURCE MillerCoors