BERLIN, Oct. 24, 2016 /PRNewswire/ -- Moxy Hotels,
Marriott International's experiential hotel brand, hosted an epic
party inspired by the prolific nightlife culture in Berlin, showcasing the music, dance, art and
sexual expression that are the lifeblood of the city, October 20, 2016. Moxy Berlin, located between
the buzzing Mitte and the ceaselessly hip Friedrichshain
districts, was the perfect playground for guests to leave their
inhibitions at the door and explore the underground's darkest
desires through a corridor of hidden playrooms.
The event was attended by YouTube stars Taryn Southern, Oli
White, and Jack Maynard with actresses Natalia Avelon and Grace
Capristo and DJs ItaloJohnson, the faceless enigma trio as the
headliners, who kept guests dancing well into the morning. Moxy
Underground, a mash-up of Moxy's wildest and most imaginative
programming, featured eccentric live, interactive, art
installations where guests were encouraged to write their deepest,
darkest secrets on latex clad hosts, renowned Berlin tattoo artist Suzan Rinow inking guests, 'Hungry' and Mad
Kate, legendary Berlin performance
drag queen and performance artist respectively, with UY Studio
creating bespoke club-kid wardrobe for the talent of the event.
The Moxy Berlin opening party also celebrated
artist-in-residence, the British artist Paul Robinson, aka LUAP, the chosen artist of
the brand's #BlankCanvas global initiative, which calls on
international emerging artists to submit works for the chance to
feature their art at new Moxy hotels. Robinson created a
light-box installation, featuring two large-scale photographs from
his 'The Pink Bear' series, which are suspended from the ceiling in
the hotel's vibrant Living Room. 'The Pink Bear' series is best
known for being featured in Cara Delevingne's #Art4Animals
campaign. LUAP was on-hand to direct his provocative live
installation during the party. Moxy Berlin's partygoers were
able to engage with LUAP's creation as 'The Pink Bear' came to life
with his doll-like companion through transformational
performances.
"Berlin has a unique character
and culture and we wanted to celebrate that with the launch of Moxy
Berlin." said Osama Hirzalla, Marriott International's Vice
President, Brand Marketing and ecommerce for Europe. "Working with local talent from dance,
music, performance art and fashion helped us create an
unforgettable event-- marking Moxy's arrival in Berlin with a bang!"
The epic event launched the brand's cheeky global Moxy
programming-- activities that encourage the next
generation to do all the fun stuff they would never think of doing
back home, in a stylish and vibrant setting.
"Moxy Hotels bring out the local flavor and energy of the cities
they are in through the bold programming that speaks to the
creativity of each location," said Vicki Poulos Global Brand
Director. "A good time at Moxy NOLA will be different to a good
time at Moxy New York. No two events will ever be the same at a
Moxy, just like no two hotels will ever look exactly alike.
Our Fun Hunters have a deep desire to make room for
spontaneity and live life unscheduled even on travel."
A Moxy Hotel is a 24/7 spot for all things fun and impromptu.
Moxy's NOW + WOW communal spaces, including its Living Rooms, game
rooms and bar, come alive with a thoughtfully-crafted
assemblage of spontaneous and organic happenings designed to cater
to travelers and locals who like to hang-out with their friends and
meet new ones, without breaking the bank. Moxy is premium in every
way but price-- its affordability is not a sacrifice of style,
nor a loss of comfort.
"Our high-energy Living Rooms and bars are thoughtfully designed
to create environments that get friends new and old to have some
fun in creative and playful ways," said Toni Stoeckl, Vice President Marriott International's Lifestyle Hotels.
"Fun-hunters create the action; our living rooms are essentially
their playground."
Highlights from Moxy's new brand-wide programing
include:
For Songsters:
- Lip Sync Battles and spontaneous jam sessions
inspire visitors to strut their vocal stuff outside of the shower
at Moxy Berlin.
- At Moxy New Orleans, an eclectic and rotating mix of
DJs ignite the bar scene every Thursday night.
- At Moxy Milan guests can play their own music at the DJ console
in 'everyone gets a turn' intervals.
- DJ Michael Hooker takes
center stage, spinning UK Deep House in Moxy Tempe's NOW public
space.
For Health Nuts:
- Wellness enthusiasts visiting Moxy New Orleans can unwind
during Acupuncture happy hour, hosted every Friday in the
Living Room. The 20-minute mini sessions are paired with healthy
elixirs – with or without the booze.
- Pump #atthemoxy invites New
Orleans guests to join in on a 30-minute tabata
high-intensity workout where local fitness experts encourage
participants to get their sweat on through short bursts of pushups,
mountain climbers, squats and more. These sweat sessions are for
early risers – classes start at 7am.
- NamaStay power yoga classes, led by local instructor
Suki Plazola, are offered on the
Moxy Tempe pool deck weekly.
- On Saturday mornings at Moxy Tempe, guests can try HIIT it
Up, an endorphin-boosting interval training class, led by
trainer Meghan Ruel, in
collaboration with Student Body Fitness.
- Moxy Munich Airport Hotel will host a weekly Relax
Corner, where guests can enjoy pre- or post- travel pampering
that includes mini head and back massages, as well as a nail tattoo
station for mani art.
For the Saucy:
- At Moxy New Orleans, complimentary burlesque shows are
presented monthly, hosted by Bella
Blue, Headmistress of The New Orleans School of
Burlesque.
For Mystics:
- Cosmic addicts can indulge in Tarot card readings, crystal ball
telling, and other astrological readings at Moxy New Orleans.
For the Cinematic:
- Every month, Moxy Tempe invites guests to watch al fresco
screenings of classic films like "JAWS" and "Pee-Wee Herman's
Big Adventure" under the stars, on the hotel's pool deck.
For the Artsy:
- Adult coloring books are available at all Moxy Hotels,
giving grown-ups a nostalgic outlet for creative expression.
- The Crew at Moxy Milan and Moxy Munich host Instagram Contests,
the best pic wins a cocktail from the bar.
- Moxy's on-going #BlankCanvas initiative brings artists in
residence to create original works of art to be featured
on-property in permanent installations.
For Gamers:
- Life-size Jenga®, adult Bingo, beer pong, Foosball, flip cup,
scavenger hunts, trivia nights, and cornhole tournaments – complete
with Moxy prizes, like free drinks, – up the ante for travelers
looking for some healthy competition at all Moxy hotels.
- PlayStation contests on the Maxi screen of the Videowall are
hosted every Wednesday at Moxy Milan.
For (Liquid) Courage:
- Bars at Moxy Hotels double as the check-in desk, greeting each
guest with a complimentary 'Got Moxy' cocktail upon arrival. The
brand's tasty signature cocktails (listed below) were designed with
the traveling spirit in mind and are available at every Moxy hotel:
- Flash On Fleek blends botanist gin,
Cointreau, fresh lemon, and organic simple syrup. It is garnished
with an orange star, flash cotton and set aflame when served.
- Oaxacan On Sunshine is a nod to an Old Fashioned but
features Mezcal and a Cocoa Nib from Oaxaca, the cocoa mecca of
Mexico. (Insider fact: this cocktail has quickly ignited a
Moxy tradition – anytime this drink is ordered, the bartender will
call out 'Oaxacan On Sunshine' and the rest the Crew shout out
'whoa oh'!)
- Got Moxy, a Bacardi Cherry Rum infused
cocktail combining fresh lime juice, simple syrup,
Bordeaux cherry syrup
and spiked with a liquor soaked cherry, was inspired by
New Orleans' obsession with
'snowball' shaved ice treats.
Moxy Hotels is a fresh and innovative brand combining stylish
design and approachable service at an affordable price point. Moxy
Hotels fully embraces today's fun-hunting traveler with smartly
designed tech-enabled rooms featuring motion sensor lighting;
internet TV in-room featuring Netflix, YouTube, Hulu, Pandora and
Crackle; selfie photo booth elevators; Moxy Digital Guestbook;
abundant power and USB outlets; furiously fast and free Wi-Fi for
ultimate connectivity; and Moxy 'B&F' (beverage & food)
strategy that offers 24/7 self-service to give guests access to
what they want, when they want it.
Moxy Hotels first launched in Milan in September
2014. Moxy Tempe and Moxy Munich Airport opened in
March 2016, followed by Moxy New
Orleans in May 2016, Moxy Frankfurt
Eschborn in August 2016 and Moxy
Berlin Ostbahnhof in September 2016.
The brand is entering the market in a bold way, with several
additional identified projects slated for major metropolitan
locations including New York City,
San Francisco, Nashville, Seattle, Chicago, Oslo, Aberdeen, and London.
Moxy guests who are members of the award-winning Marriott
Rewards loyalty program will get exclusive access to even more
digital features through the Marriott Mobile app when they book
direct, including mobile check-in and checkout, keyless entry and
Mobile Requests to make their travel experience seamless. Marriott
Rewards members will also earn points for their stay at Moxy Hotels
and can redeem for hotel stays across the Marriott Rewards
portfolio of brands.
To learn more about Moxy Hotels, please visit
www.MoxyHotels.com.
About Moxy Hotels:
Moxy Hotels is Marriott International's new millennial-focused
brand that debuted in September 2014
with the opening of the Moxy Milan. A boutique-hotel concept for
the next-Gen traveler, Moxy is a fresh and innovative brand
combining stylish design and approachable service at an affordable
price point. With tech-enabled rooms, vibrant lobby spaces and
warm, modern service, Moxy aims to surprise travelers with a
thoughtful, spirited and fun guest experience. To learn more about
Moxy Hotels, visit www.MoxyHotels.com.
- Follow Moxy on Instagram https://instagram.com/moxyhotels/
- Watch Moxy on YouTube
http://www.youtube.com/MoxyHotels
- Engage #AtTheMoxy
- Watch the Moxy Manifesto video here
http://moxy-hotels.marriott.com/our-story
Marriott International, Inc. (NASDAQ: MAR) is the
world's largest hotel company based in Bethesda, Maryland, USA, with more than 5,700
properties in over 110 countries. Marriott operates and franchises
hotels and licenses vacation ownership resorts. The company's 30
leading brands include: Bulgari Hotels and Resorts®, The
Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®,
EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®,
Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels
by MarriottSM, Marriott Executive Apartments®, Marriott Vacation
Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design
Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton,
SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®,
TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®,
Moxy Hotels®, and Protea Hotels by
Marriott®. The company also operates award-winning loyalty
programs: Marriott Rewards®, which includes The Ritz-Carlton
Rewards®, and Starwood Preferred Guest®. For more information,
please visit our website at www.marriott.com, and for the
latest company news, visit www.marriottnewscenter.com and
@MarriottIntl.
NOTE: The statements about the expected future growth of Moxy
Hotels are "forward-looking statements" within the meaning of
federal securities laws, not historical facts, and are subject to a
number of risks and uncertainties, including supply and demand
changes for hotel rooms; competitive conditions in the lodging
industry; relationships with clients and property owners; the
availability of capital to finance hotel growth; and other risk
factors identified in Marriott International, Inc.'s most recent
quarterly report on Form 10-Q; any of which could cause actual
results to differ materially from those expressed in or implied by
our statements. These statements are made as of the date of this
press release, and we undertake no obligation to publicly update or
revise any forward-looking statement, whether as a result of new
information, future events or otherwise.
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SOURCE Moxy Hotels