NEW YORK, Sept. 6, 2016 /PRNewswire/ -- Panache, the
worldwide leader of lingerie and swimwear for D+ cup sizes, unveils
its new campaign – "Modeled by Role Models." This campaign
celebrates female role models from around the world, each chosen
for her individual achievements, contributions to society and
healthy approach to body image.
First launched in 2015, this year's "Modeled by Role Models"
campaign features an interactive update. Throughout the spring of
2016, people from around the world were invited to nominate their
own personal role models. Following this, Panache released a list
of semi-finalists, and the public joined a special judging panel to
select the final six role models. Sporting Panache lingerie,
the finalists participated in a campaign photo shoot in
London, which will be exhibited
across Panache's digital and social outlets and in retail stores
around the world.
"Modeled by Role Models" underscores Panache's mission to make
sure its customers are confident and comfortable in their lingerie
and swimwear. With more than 30 years of experience in creating
bras to perfectly fit larger cup sizes, Panache champions women of
all shapes and sizes. With the fashion industry saturated by women
who are admired for their physical attributes, Panache's campaign
looks to expand the notion of beauty by celebrating women who make
an impact in different ways.
"We're looking to shift the perception of what a fashion model
entails," says Victoria Sargeson,
head of marketing at Panache. "Our 'Modeled by Role Models'
campaign celebrates achievements and contributions, looking to
highlight the beauty within."
The "Modeled by Role Models" campaign for 2016 includes the
following women from around the world, each chosen for her
contributions, achievements and healthy body image:
- Anja Loven – a relief and aid
worker who set up the African Children's Aid Education and
Development Foundation (ACAEDF). Through this foundation, Anja
helps African children affected by family abandonment due to
superstitious beliefs. (Denmark)
- Eliza Rebeiro – the founder of
"Lives Not Knives," an organization that supports young people in
education, employment and training, forging the connection between
them and prospective employers. (United
Kingdom)
- Elly Mayday – a plus-sized model who was diagnosed with a rare
form of ovarian cancer, undergoing a hysterectomy at the age of 25
and months of grueling chemotherapy. Despite losing her hair and
having scars from surgery, Elly continues to model, promoting body
positivity and an unsinkable optimism. (Canada)
- Emily Findlay – a survivor of
neuroblastoma, diagnosed at the age of 14. Emily helps children,
young adults and parents who have gone through similar experiences
by working to improve hospital services through fundraising
efforts. (Scotland)
- Jayne Hurditch – the founder of
the charity "Amy's House," which started in 2005 following the
deaths of her daughters from meningococcal meningitis. This charity
helps parents and caregivers with disabled children by offering
weekend respite from a qualified and capable staff. (United Kingdom)
- Sylwia Blach – an ambassador for
differently abled people through the charity "The One and Only."
Sylwia has helped organize "Miss Poland Wheelchair" as well as
"Miss Wheelchair World," and she works to enable women to show
their inner beauty regardless of body shape or size. (Poland)
"Modeled by Role Models" launches in September 2016 on a microsite,
ModeledbyRoleModels.com, as well as with a mix of film and images
on social media platforms. The campaign will also be
supported with a special hashtag, #MyRoleModel, encouraging people
worldwide to speak about their own role models.
www.modeledbyrolemodels.com
@lovepanache #myrolemodel
ABOUT PANACHE
Panache is one of the world's leading designers and
manufacturers of lingerie and swimwear for D+ cup sizes. For
more than 30 years, Panache's commitment to innovation and inspired
thinking has gained a reputation worldwide for fit, technology,
quality and value. Panache offers everyday basics and fashion
products under a selection of labels: Panache, Panache Swim, Cleo
by Panache, Cleo Swim, Panache
Black, Panache Sport, and Sculptresse. For more information,
please visit panache-lingerie.com.
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SOURCE Panache