NORWALK, Conn., Jan. 4, 2017 /PRNewswire/ -- Cutting
calories is almost always an element of New
Year's resolution for Americans, but they soon realize that
there are few low-calorie options in the beverage aisle. Well, the
makers of Smirnoff have a solution. New SMIRNOFF™ Spiked Sparkling
Seltzer offers the best of both worlds: a great-tasting drink that
eliminates resolution guilt with less than 100 calories and zero
sugar.
In addition to only being 90 calories per 12 oz. serving, fewer
calories than the leading hard seltzer brands** currently on the
market, SMIRNOFF's new premium malt beverage has only 1g carbs,
zero sugar and no artificial sweeteners*. Adult consumers can now
make SMIRNOFF™ Spiked Sparkling Seltzer their go-to bubbly of 2017,
as one 12 oz. can offers less calories than a standard 5 oz.
serving of most champagnes***. Are those New
Year's resolutions sounding more reasonable yet?
Consumers 21 years of age and older can pick up SMIRNOFF™
Spiked Sparkling Seltzer in three refreshing-tasting flavors –
Orange Mango, Cranberry Lime and Watermelon. Served chilled in its
slimline can, the three flavors are crafted to remove gluten****
and are infused with natural fruit flavors.
"The SMIRNOFF brand is bringing something new to the emerging
spiked seltzer category by now offering its lowest calorie option
(in its flavored malt beverage portfolio)," said Krista Kiisk, Brand Director of Flavored Malt
Beverages, Diageo Beer Co. USA. "We know people are looking for
different options when it comes to their alcohol, and
SMIRNOFF™ Spiked Sparkling Seltzer delivers variety without
sacrificing taste."
SMIRNOFF™ Spiked Sparkling Seltzer is 4.5% alcohol by
volume (ABV) and is best served chilled in the 12 oz. slimline cans
or in a glass on the rocks with a fruit garnish. The new product is
available nationwide with a manufacturer's recommended retail price
of $8.99 for a 6-pack of 12 oz.
cans.
To remind consumers this product is meant for those over the age
of 21, there is a hard-to-miss "Must be 21+ to purchase" callout on
each can. When cracking open one of these tasty cans, SMIRNOFF asks
consumers to enjoy this bubbly goodness responsibly.
*Per 12 fl. oz.-Average Analysis: Calories-90; Carbohydrates-1
G; Protein-0 G; Fat-0
** Truly Spiked & Sparkling: 100 calories; White Claw Hard
Seltzer: 100 calories
*** Per 5 fl. oz.-Average Analysis of Sample of 5 Champagnes:
Calories-134
**** Product fermented from grains containing gluten and crafted
to remove gluten. The gluten content of this product cannot be
verified, and this product may contain gluten.
About SMIRNOFF Spiked Sparkling Seltzer and Smirnoff
ICE
SMIRNOFF Spiked Sparkling Seltzer, along with Smirnoff
ICE is part of Diageo's flavored malt beverage portfolio. All of
the products in the portfolio are ready to serve and include
Smirnoff ICE Classic Flavors, Smirnoff ICE Seasonal Flavors,
Smirnoff ICE Electric Flavors, Smirnoff ICE Spiked Flavors, and
SMIRNOFF Spiked Sparkling Seltzer. Please enjoy responsibly,
and log on to www.smirnoff.com for more information.
Follow us on Twitter (@SmirnoffUS) and like us on Facebook
(www.facebook.com/smirnoff) for news and information about Smirnoff
US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
SMIRNOFF Spiked Sparkling Seltzer 4.5% Alc/Vol. The
Smirnoff Co., Norwalk, CT.
MEDIA
CONTACTS:
|
|
Jim
Sias
|
Courtney
Dinkelacker
|
Diageo
|
Taylor
|
Jim.Sias@diageo.com
|
cdinkelacker@taylorstrategy.com
|
646-223-2305
|
704-644-6929
|
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SOURCE SMIRNOFF