CHESTERFIELD COUNTY, Va.,
Oct. 12, 2016 /PRNewswire/
-- Sabra Dipping Company announced today that it is adding a
little heat to the fall season by introducing a new limited edition
flavor to its hummus product portfolio, Zesty 3-Pepper Chili with
Red Beans.
"Consumers have really enjoyed our limited edition offerings in
the past and we are thrilled to introduce Zesty 3-Pepper Chili with
Red Beans Hummus today," said Eric
Greifenberger, director of marketing at Sabra. "All
Sabra innovation starts with consumer insights. We asked
consumers to choose this fall's limited edition variety out of six
different choices, and Zesty 3-Pepper Chili with Red Beans was the winner. Some of our LTOs, such
as Caramelized Onion with Smoked Paprika hummus have become part of
our regular line so we can't wait to listen to consumer feedback on
this – we are definitely looking forward to consumers reaching out
to us after they give it a try!"
Zesty 3-Pepper Chili with Red Beans Hummus is a limited edition
flavor that has bits of red beans mixed with red and green bell
peppers and just the right amount of jalapenos to give its unique
flavor.
Zesty 3-Pepper Chili with Red Beans Hummus is launching in
October and will be available in the deli section of grocery stores
and supermarkets nationwide. The limited edition flavor is
Non-GMO certified and gluten-free. The suggested retail price
is $3.99 for a 10-ounce
container. Learn more at http://www.sabra.com/hummus.html
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated
dips and spreads category and producer of America's top-selling
hummus. Sabra's award-winning products offer consumers fresh new
ways of eating and connecting and include more than a dozen flavors
of hummus and a wide range of refrigerated dips and spreads
including salsa, guacamole and Greek yogurt dip. Sabra's
range of offerings includes items that are non-GMO, vegetarian,
gluten-free, kosher and vegan and can be found nationwide in club
stores, supermarkets, specialty retailers and through food
service. Sabra operates a gold LEED certified factory
in Virginia. Find Sabra at
www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and
Instagram.
Sabra Dipping Company was formed as a U.S./Canadian joint
venture between Strauss Group and PepsiCo. The Sabra joint venture
draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's
expertise to continue building this growing business.
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SOURCE Sabra Dipping Company, LLC