PLYMOUTH, Minn., Oct. 25, 2016 /PRNewswire/ -- Whether
it's due to the scenery and northern lights, the attention from
Game of Thrones fans, or its rising profile among foodies
and adventure travelers, Iceland has quickly become one of
the trendiest travel destinations on earth. The Nordic
island nation of volcanoes and hot springs is also ranked as
the most peaceful nation, according to the 2016 Global Peace
Index (GPI).* Together with New
Zealand (GPI #4) and Portugal (GPI #5), the three countries
rate the "highest level of interest" for travel among the Global
Peace Index's top performing countries, according to findings
released today by Travel Leaders Group from a survey of its luxury
travel agents to discover which countries had the most interest and
appeal among their clientele.
"By comparing the top-performing countries from the Global Peace
Index with our luxury travelers' interests, we were hoping to gauge
whether there is any symmetry between the two – and we discovered
that in several cases, symbiotic relationships have been developed
that could significantly shape our industry in the years to come,"
stated Travel Leaders Group CEO Ninan
Chacko. "These particular 10 countries – which have long
been a part of our overall, comprehensive list of top destinations
for American travelers – may experience unprecedented growth in
traveler appeal. That's clearly been the case with Iceland, and, by all indications, New Zealand is on the cusp."
Traveler Interest in the Global Peace Index's Top 10:
In its recent survey, Travel Leaders Group asked its luxury
travel agents to identify the level of interest their most
discerning clientele have in visiting the Top 10 most peaceful
countries as identified in the 2016 Global Peace Index.
- New Zealand was the
clear leader, in terms of "highest level of interest," followed by
Iceland and Portugal.
- When combining all interest levels for affluent
travelers, New Zealand ranked #1
again, while Switzerland
was second and Iceland
placed third.
Top Ranked
Peaceful Countries*
|
High
Interest
|
Interest
|
No
Interest
|
Austria
|
9.7%
|
54.2%
|
36.1%
|
Canada
|
12.4%
|
61.9%
|
25.7%
|
Czech
Republic
|
12.9%
|
52.3%
|
34.8%
|
Denmark
|
6.6%
|
55.0%
|
38.4%
|
Iceland
|
27.7%
|
55.6%
|
16.7%
|
Japan
|
12.4%
|
56.3%
|
31.3%
|
New
Zealand
|
32.3%
|
57.4%
|
10.3%
|
Portugal
|
14.1%
|
61.9%
|
24.0%
|
Slovenia
|
2.2%
|
25.3%
|
72.5%
|
Switzerland
|
13.2%
|
70.4%
|
16.4%
|
Expertise and Specializations:
Additionally, Travel Leaders Group asked its luxury travel
agents about their expertise in counseling high-end clients on
these 10 destinations:
Firsthand Knowledge: An important factor for many
affluent travelers is working with a professional travel consultant
who has firsthand, personal experience in a particular
destination.
- When asked, "Have you, personally, visited any of these (10)
countries in the last 5 years?" the largest percentages of
Travel Leaders Group's luxury travel agents surveyed have recently
visited: (1) Canada, (2)
Austria, and (3) Switzerland.
Certification of Specialization: Another key indicator of
expertise in a particular travel destination is extensive education
and training that leads to specialization and certification.
- New Zealand – Close to
17% of those surveyed consider themselves specialists based on
their personal experience traveling throughout New Zealand and planning vacations for their
affluent clientele. Another nearly 8% of Travel Leaders Group
luxury travel agents surveyed stated they are officially 100%
PURE New Zealand Specialists through Tourism New
Zealand's training program.
- Following New Zealand, the
next leading countries for those surveyed stating they are formally
certified by a governing organization were: (2) Switzerland, (3) Canada, (4) Japan and (5) Iceland.
"Travel not only allows us to literally see the world, but it
also fosters the ultimate bridge toward better understanding
different peoples and cultures. Our shared curiosity leads to a
greater appreciation and empathy for the world around us," added
Gail Grimmett, President of
Protravel International and Tzell Travel Group, both renowned for
their best-in-class luxury travel agent advisors. "Our luxury
agents have personally traveled the world. From Africa,
Asia, and Antarctica to Europe, South
America, and the South Pacific, they are exceptionally
prepared to use their considerable resources and insights to assist
the traveling public in feeding their curiosity, opening their eyes
to new destinations, and delighting them with experiences that
hadn't even dreamed were possible."
This survey data on luxury traveler interest in the Top 10
countries on the Global Peace Index is based on responses from 785
Travel Leaders Group's luxury travel agent experts across the
U.S. These findings are also part of the larger 2016
Fall Travel Trends Survey conducted by Travel Leaders
Group from July 28 - August 24, 2016.
Participants in the full survey included 1,145 travel agent experts
from the flagship Travel Leaders brand, along with those affiliated
with Travel Leaders Group's Cruise Specialists, Nexion, Protravel
International, Results! Travel, Travel Leaders Corporate, Tzell
Travel Group and Vacation.com units.
Travel Leaders Group is one of North
America's largest travel companies – encompassing nearly
one-third of all travel agents – and generated gross travel sales
of approximately $21 billion in
2015.
* The Global Peace Index ranks "163 independent states and
territories according to their level of peacefulness." It is
compiled by the Institute for Economics and Peace, which is "an
independent, non-partisan, non-profit think tank."
Contact:
|
Steve
Loucks
|
Kathy
McCarthy
|
|
763-744-3797
|
763-744-3710
|
|
sloucks@travelleaders.com
|
kmccarthy@travelleaders.com
|
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SOURCE Travel Leaders Group