NEW YORK, Dec. 8, 2016 /PRNewswire/ -- Tribeca
Enterprises, a multiplatform storytelling company, has selected DDB
New York, part of Omnicom Group (NYSE: OMC), as its agency of
record. Effective immediately, DDB will be responsible for
developing creative campaigns for the Tribeca Film Festival, as
well as new partnerships with Tribeca Studios. The agency won the
account without a review.
Since becoming Chief Executive Officer in January 2016, Andrew
Essex has been elevating and diversifying the branded
content Tribeca Enterprises produces in an effort to push brands to
create stories that transcend traditional advertising. Through
events and awards like the Tribeca Film Festival and the Tribeca X
Awards, the most interesting stories and artists take center stage.
But as the lines between advertising, film and technology continue
to blend, the norms of storytelling are shifting and a new paradigm
for branded content is emerging.
"We awarded the Tribeca business to DDB because of the agency's
renewed emphasis on storytelling and Wendy's exciting vision for
the agency of the present. DDB NY is the ideal partner for us: they
bring a great legacy as well as a relentless focus on the future,"
said Essex.
Tribeca Studios, the branded content arm of the company, will
allow for opportunities where DDB and Tribeca can expand globally
together on premium content for brands.
"We are really excited and honored to be working with such an
iconic business and one that has storytelling at its heart. Andrew
and his team are rightly ambitious and passionate about the
potential of the Tribeca brand globally; we look forward to
partnering with them to create some truly outstanding work,"
said Chris Brown, Chief Executive
Officer of DDB New York.
Tribeca Studios has been developing and producing original
content in association with brand partners to deliver high-quality
storytelling across the evolving media landscape by utilizing a
network of filmmakers and an established track record in film and
television production. Tribeca Studios has worked together with
Dick's Sporting Goods Films on the 2014 Emmy Award-winning
documentary We Could Be King, the 2016 documentary
Keepers of the Game, and Kerry Walsh Jennings: Gold Within; produced
short films with Heidi Ewing and
Rachel Grady, Gini Reticker, and Morgan Spurlock for American Express; and
partnered on film projects with United, Allergen, Prudential and
more.
"The opportunity to expand the relationship on a global scale is
truly compelling," said Wendy Clark,
Chief Executive Officer of DDB North America. "And we look forward
to building on our values in support of the creative arts
community. Tribeca Platforms for virtual reality and immersive
storytelling as well as their TV program and Talks are areas we
hope to expand on and build out in the industry."
What started as an effort to revitalize a neighborhood has
evolved into the premiere storytelling festival in the United States. Every spring the Tribeca
Film Festival is a gathering place for leading creative talents
from across the globe to share their passions, and provides an
opportunity to discover new creators across the cultural spectrum.
Year after year, the festival showcases extraordinary creatives,
talents and stories, and introduces audiences to new actors,
directors and originators.
The first work created by DDB New York is slated to launch at
the 15th anniversary edition of the Tribeca Film
Festival, presented by AT&T, taking place April 19–30,
2017.
About Tribeca Enterprises
Tribeca Enterprises is a
multiplatform storytelling company based in New York City. Established in 2003 by
Robert De Niro, Jane Rosenthal and Craig
Hatkoff, Tribeca provides artists with unique platforms to
expand the audience for their work and broadens consumer access to
experience storytelling, independent film and media. The company
operates a network of branded entertainment businesses including
the Tribeca Film Festival, Tribeca Studios, and Tribeca Film
Festival International. In 2014, The Madison Square Garden Company
acquired a 50% stake in Tribeca Enterprises, bringing together two
of New York's most important
cultural and entertainment icons to enhance the reach and impact of
both brands.
About the Tribeca Film Festival
The Tribeca Film
Festival brings together visionaries across industries and diverse
audiences to celebrate the power of storytelling. A platform for
independent filmmaking, creative expression and immersive
entertainment, Tribeca supports emerging and established voices,
discovers award-winning filmmakers, curates innovative and
interactive experiences, and introduces new technology and ideas
through panels, premieres, exhibitions, and live performances.
Founded by Robert De Niro,
Jane Rosenthal and Craig Hatkoff in 2001, following the attacks on
the World Trade Center, Tribeca has evolved from an annual event to
spur the economic and cultural revitalization of lower Manhattan to a gathering place for filmmakers,
artists, innovators, and the global creative community. Through
programs that embrace storytelling in all of its expansive
forms—film, TV, online work, VR/AR, and music—TFF reimagines the
cinematic experience and explores how art can unite
communities.
ABOUT DDB U.S.
DDB U.S., part of the Omnicom Group
(NYSE), is one of the country's leading and most influential
advertising agencies, with offices in New
York, Chicago and
San Francisco. DDB has been named
Agency of the Year numerous times by the industry's leading
advertising publications and has been recognized by top awards
shows including Effie, Cannes,
CLIOs, The One Show, New York Festival and more. The agency's U.S.
clients include McDonald's, Unilever, Mars, Johnson & Johnson,
Qualcomm, Capital One and State Farm, among others.
Founded in 1949, the agency is part of DDB Worldwide and
consists of more than 200 offices in over 90 countries with its
flagship office in New York,
NY.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE-OMC)
is a leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 100 countries.
For further information on Omnicom and its brands, please
visit www.omnicomgroup.com.
Press Contact:
Tammie
Rosen
EVP of Communications, Tribeca Enterprises
trosen@tribecafilm.com
Christie Giera
Director of Agency Communications, DDB North America
christie.giera@ddb.com
212-415-2186
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SOURCE DDB