Editors Note: There is a photo associated with this press
release.
Snipp Interactive Inc. ("Snipp"), an international provider of
mobile marketing solutions listed on the TSX Venture Exchange (TSX
VENTURE:SPN), Anuncios en Directorios, S.A. de C.V. ("Seccion
Amarilla"), Mexico's leading yellow pages and multi-media
advertising company (controlled by industry titan Mr. Carlos Slim
Helu), and VirKet S.A. de C.V. ("VirKet"), a leading provider of
digital marketing services and the exclusive licensee of the Snipp
platform in Mexico, today announced that the companies have signed
an agreement of understanding to develop mobile solutions
exclusively for Seccion Amarilla clients.
Seccion Amarilla's first deployment of Snipp's Mobilize Me
platform and services is across the 2012 issue of its Yellow Pages
book for Mexico City. The issue was launched on the 2nd of October
and has been received by 2.1MM households in Mexico City. There are
several QR codes printed in the book, including one prominently on
its cover. Currently the QR codes point to a video, and over time
Seccion Amarilla plans to create special offers for consumers that
will be accessible by scanning the QR codes. This campaign is the
largest mobile marketing event in the history of Mexico.
Seccion Amarilla and Snipp have also begun working together to
build and deploy mobile solutions for various other operating firms
within Grupo Carso, including Telmex, the largest Telecom Operator
in Mexico and Sanborns, the retail arm that oversees 180 Sanborns
Stores, 90 Sears Stores, 60 Mixup Stores, 30 iShop Stores and 3
Saks Fifth Avenue Stores in Mexico. In addition, the two companies
are working on deploying a range of mobile-enabled business models
for the Mexican market in 2013-14 for clients ranging from SMBs to
multinationals.
VirKet sub-licensed Snipp's Mobilize Me technology platform
under a strategic sales partnership agreement between the two
companies that was announced on May 30, 2012, and will be using the
platform to provide mobile marketing services to Seccion Amarilla
in Mexico on an exclusive basis. Maintenance of exclusivity will be
subject to reaching certain business performance targets.
This agreement makes Snipp unique in that it provides
publishers, agencies and advertisers with a full suite of mobile
marketing tools for seamless implementation across Mexico, the
United States and Canada.
Mr. Benjamin Podoswa Schwaycer, CEO of Anuncios en Directorios,
S.A. de C.V. said, "We have deployed the Snipp platform in Mexico
on our 2012 Yellow Page edition that reaches over 2MM households.
Early results have far exceeded expectations and we look forward to
developing our partnership with Snipp to further implement
innovative mobile business models for the Mexican market."
Mr. Pedro Quinzanos Cancino, CEO of VirKet said, "We are excited
and grateful to work with such an excellent company as Anuncios en
Directorios. With Snipp's mobile marketing platform, we can
effectively merge offline and online marketing solutions together
across a range of industries in Mexico including some of the
leading retail, consumer and publishing brands in the country.
Mexico, through companies such as TelMex Internacional and America
Movil, are rapidly adopting mobile technology and more and more
clients in Mexico are looking for mobile solutions. Snipp's
scalable technology is ideal and this agreement is proof of a very
exciting beginning."
Atul Sabharwal, CEO of Snipp noted: "We embrace our newest
partner Anuncios en Directorios, S.A. de C.V. and are excited to
work with this exceptional company. They are marketing leaders in
Mexico offering cutting edge solutions. VirKet is a great partner
that has opened this incredible door. We look forward to working
with both companies to expand mobile marketing services throughout
Mexico and beyond. Snipp will continue to build its roster of
international partners to bring our unique platform to users
globally."
Anuncios en Directorios, S.A. de C.V.
Anuncios en Directorios, S.A. de C.V.
(www.seccionamarilla.com.mx) sells advertising multi-media.
Otherwise known as "Seccion Amarilla" (Yellow Pages) they are
mostly known for telephone directories both in print and
electronic. Anuncios en Directorios, S.A. de C.V. is a company
controlled by leading international businessman Mr. Carlos Slim
Helu.
Anuncios en Directorios S.A. de C.V. is present in Mexico,
United States, El Salvador, Peru and Columbia.
About VirKet S.A. de C.V
VirKet SA. De CV (www.virket.com) is a digital marketing agency
that provides telecom operators, publishers, advertising agencies
and other companies with a large SMB footprint with digital
advertising campaigns and products that are built to increase their
ROI and provide additional income channels through their current
customer bases. VirKet also specializes in working with government
agencies to provide digital platform services that engage SMB's,
educate them on the benefits of marketing online and providing
tools to get their business online through various VirKet sponsored
government programs. VirKet has offices in the United States and
Mexico.
About Snipp Interactive Inc.
Snipp Interactive Inc. (www.snipp.com) provides print
publishers, advertising agencies and corporate/consumer brands,
including Fortune 500 companies, with a full suite of mobile
marketing services across North America and generates revenue by
designing, constructing, implementing and managing these mobile
marketing services for its customers. Snipp Interactive Inc. is
headquartered in Washington, D.C. with international operations in
Canada, Mexico and India.
Disclaimer for Forward-Looking Information
This press release contains forward-looking statements and
information that are based on the beliefs of management and reflect
Snipp Interactive Inc.'s current expectations. When used in this
press release, the words "estimate", "project", "belief",
"anticipate", "intend", "expect", "plan", "predict", "may" or
"should" and the negative of these words or such variations thereon
or comparable terminology are intended to identify forward-looking
statements and information. The forward-looking statements and
information in this press release include information relating to
the closing of the Qualifying Transaction. Such statements and
information reflect the current view of Snipp Interactive Inc. with
respect to risks and uncertainties that may cause actual results to
differ materially from those contemplated in those forward-looking
statements and information.
By their nature, forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause our
actual results, performance or achievements, or other future
events, to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements.
Forward-looking statements are made based on management's
beliefs, estimates and opinions on the date that statements are
made and Snipp Interactive Inc. undertakes no obligation to update
forward-looking statements if these beliefs, estimates and opinions
or other circumstances should change. Investors are cautioned
against attributing undue certainty to forward-looking
statements.
Snipp Interactive Inc. cautions that the foregoing list of
material factors is not exhaustive. When relying on Snipp
Interactive Inc.'s forward-looking statements and information to
make decisions, investors and others should carefully consider the
foregoing factors and other uncertainties and potential events.
Snipp Interactive Inc. has also assumed that material factors will
not cause any forward-looking statements and information to differ
materially from actual results or events. However, the list of
these factors is not exhaustive and is subject to change and there
can be no assurance that such assumptions will reflect the actual
outcome of such items or factors.
Copyright Snipp Interactive Inc. All rights reserved. All other
trademarks and trade names are the property of their respective
owners.
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Contacts: Snipp Interactive Inc.: Anthony Durkacz CFO
+1-416-720-4360investors@snipp.com www.snipp.com