WROCLAW, Poland, October 15, 2012 /PRNewswire/ --
AmRest Holdings SE ("AmRest", "the Company") (WSE: EAT), the
largest publicly listed restaurant group in Central and
Eastern Europe with a variety of
brands and growing international presence, today announces the
opening of the first La Tagliatella restaurant in Shanghai, China.
To view the Multimedia News Release, please click:
http://www.multivu.com/mnr/56626-amrest-china-restaurant-opening
Acquired in 2011, La Tagliatella is AmRest's own brand. The
concept offers Italian food of exceptional taste, high quality with
prices at the casual dining level and the speed of service of a
quick service restaurant.
AmRest has previously announced the strategy for international
expansion of its unique brand into four new countries: China, the United
States, Germany and
India. Currently the Company
operates 136 La Tagliatella restaurants in Spain and France being both equity and franchisee
operated stores.
Henry McGovern, Chairman of the
Supervisory Board of AmRest, commented:
"I am delighted to be opening the first La Tagliatella
restaurant in China, which will be
known as Chun Yi Tang or 'Pure
Italian Heaven'.
This is an extremely significant event for AmRest, as it gives
us a great opportunity to expand our own brand with its unique and
successfully proven economic model into a huge market with a fast
growing middle class population.
Since we announced our plans for La Tagliatella's international
development we have spent a lot of time in all of the new markets
gathering insights and opinions to make sure we will exceed our
customers' expectations. During these trips I was surprised by how
substantial the need for high quality, consistent but affordable
food is in all of the new countries. China is definitely one of the most
unsaturated markets and I believe the brand, which in Spain has become a synonymous with world
class, fantastic food will suit our new Chinese customers'
taste.
I truly hope this is the first out of many restaurants we will
operate in China in the
future."
La Tagliatella has a large potential for both Spanish and
international development. As previously communicated, AmRest plans
to double the number of La Tagliatella restaurants during the next
5 years.
China is first of four
countries where AmRest plans to expand La Tagliatella brand, with
United States, Germany and India stores due to be opened during the
remainder of the year.
Contact:
Dorota Surowiec
+48-519-19-12-35
dorota.surowiec@amrest.eu
Video:
http://www.multivu.com/mnr/56626-amrest-china-restaurant-opening