NEW YORK, Oct. 26, 2012
/PRNewswire/ -- NY Knick Tyson Chandler scored one for the
fight against blood cancer last night at Bally, the Swiss luxury
leather goods house in Manhattan,
by getting his cheek swabbed and registering with DKMS Delete Blood
Cancer, the world's largest bone marrow donor center.
The event served to launch Bally's Lips for Life Collection,
with 15% of proceeds from the collection going to support DKMS'
efforts to register new bone marrow donors and help save the lives
of patients with blood cancers.
Chandler was joined by his beautiful wife Kimberly, who wore the
Lips for Life collection signature leather jacket; supermodel
Jessica White; DKMS Delete Blood
Cancer co-founder Katharina Harf;
supermodels Coco Rocha, Lily Kwong,
Elettra Wiedemann and Anja Rubik, and over 500 guests, including
families who are being impacted by blood cancer. They
celebrated to performances by Charlie
Puth and Emily Luther and a
set by renowned DJ Mick Boogie.
Chandler and the other speakers slammed home an important
message: there are many lives to be saved and all it takes is a
cheek swab to register as a bone marrow donor.
"There are thousands of men, women and children who are bravely
fighting blood cancer and need our help," said Chandler. "It only
takes a cheek swab to register as a donor with DKMS Delete Blood
Cancer, like I was proud to do tonight."
"Blood cancers will only be deleted through teamwork," said
Katharina Harf, who co-founded DKMS
in the U.S. in 2004 in memory of her mother who died from blood
cancer. "And I am so honored to be joined tonight by
Tyson and Kimberly Chandler,
Jessica White, and Bally Creative
Directors Michael Herz and
Graeme Fidler. I want to thank each
of them for making the Lips for Life collection an enormous
success. Patients like Shira Klein,
who you met tonight, are fighting blood cancer and desperately need
matches. This young mother of three inspires us to take
action. That is what this event is all about."
In the United States, blood
cancer is the second leading cause of all cancer deaths and kills
more children than any other disease. Even though many patients
might be saved by a bone marrow transplant, six out of 10 patients
will never receive one. DKMS has made it its goal to turn the tide,
and save more lives.
"Katharina and her DKMS team have changed the lives of so many
people through what they do; it's very touching," said Michael Herz and Graeme
Fidler, Bally Creative Directors. "With the Bally Lips
for Life capsule collection we wanted to show that the luxury world
can have a heart. We're proud to be involved with DKMS, and based
on the event's success, we anticipate the collection being a
hit."
About DKMS
DKMS leads the fight to defeat blood cancer by empowering people
to take action, give bone marrow and save lives. It is the
world's largest bone marrow donor center with over 3.3 million
registered donors. More than 32,000 DKMS donors have helped
save lives by donating their bone marrow. To register as a
bone marrow donor and or for more information, please visit
www.getswabbed.org.
Contact:
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DKC
Public Relations
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Bruce
Bobbins / Megan Lavery
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(212)
981-5190 / (212) 981-5147
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(908)
586-5742 / (631) 742-1485
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SOURCE DKMS Delete Blood Cancer