CHICAGO, Nov. 8, 2012 /PRNewswire/ -- Orbitz Worldwide Distribution, a leading provider of private label travel technology, has launched a new partnership with Asiana Airlines to power air, hotel, car and dynamic package search and booking capabilities on the company's U.S. website, http://us.flyasiana.com.  Serving over 14 million passengers annually on 285 daily flights, Asiana Airlines is a leading provider of travel to 68 cities in 22 countries around the globe as well as 12 destinations within Korea.  The multi-year agreement enables Asiana Airlines customers to leverage Orbitz Worldwide proprietary technology for booking a full range of travel products.

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"Asiana Airlines wanted a partner to provide a platform for our U.S. customers to book air tickets as well as the ability to purchase other travel products such as hotels and vacation packages.  The clean and flexible user interface on the Orbitz private label site, paired with their excellent customer service capabilities, made it a great solution for us," said Young Heon Kim, vice president of the Americas at Asiana Airlines.  "The Orbitz Worldwide private label solution allows Asiana Airlines customers to book all aspects of their travel in the most convenient way possible – without ever leaving our website."

The newly launched Asiana Airlines site features a seamless user interface that retains the airline's unique branding and gives customers the ability to book flights or package any combination of air, hotel and car bookings.  Through this strategic partnership, Orbitz and Asiana Airlines are able to provide customers with access to a worldwide inventory of hotels as well as deep savings through vacation packages, while simultaneously increasing distribution and exposure for Asiana Airlines in the U.S.

"While many of our OTA competitors do not provide or are moving away from offering dynamic packaging solutions to partners, Orbitz has invested significantly in its private label packaging technology and will continue to do so – with the ultimate goal of providing the leading solution for dynamic packaging," said Ronnie Gurion, president of Orbitz Worldwide Distribution.  "We've made major enhancements to the available features and to our user interface, leading to the addition of exciting new partners like Asiana Airlines as they are now up and running with our technology."

Orbitz powers travel solutions for a variety of partners, including many of the world's leading airlines and thousands of partners globally.  Orbitz Worldwide Distribution offers a range of private label solutions for partners of all sizes, including hosted HTML services that can be launched in a matter of days with no upfront costs, XML solutions that allow full control of the user interface, and end-to-end custom developed XML and HTML solutions that are fully tailored to meet the unique requirements of more complex partners.  For more information about Orbitz Worldwide Distribution send an email to privatelabel@orbitz.com.

About Asiana Airlines
Asiana Airlines (OZ) is a leading global Seoul, Korea-based airline that serves many of the world's major cities—operating over 87 routes to 68 cities in 22 countries.  The airline focuses on both business and leisure markets and drives efficiency and effectiveness while providing a first-class experience for all customers on board.  As the official 5-star rated Skytrax airline, the distinguished winner of "Airline of the Year" for three consecutive years and the achiever of the most prestigious golden grand slam in air travel, Asiana Airlines has been awarded for the efforts on customer satisfaction through best safety and service.  Asiana values their corporate philosophy on taking customers to their destinations on time in the fastest, safest, and the most comfortable manner possible.  

Asiana Airlines is also a member of the Star Alliance network.  On July 2012, Asiana launched a new type of First Class service, the OZ First Suite, which is limited to routes: Incheon - Chicago, Incheon - Narita, and Incheon - Ho Chi Minh. Based on the concept of a hotel suite in the sky, the air suite features unique slide-open doors, the first of its kind in Korea, installed at the seat entrance. Besides stricter privacy, each suite guarantees fresh air from an individual air ventilation system, fully reclined seat/full-bed, individual cabinet for papers and laptops, personal mini-bars, touch sensitive LCD seat function control units, and a personal 32-inch HD screen for enhanced in-flight entertainment.  To ensure enjoyable and comfortable travel, Asiana Airlines aims to become the world's best carrier by constantly evolving in better quality, innovation, safety, and reliability.  For more information on Asiana Airlines' products, you can visit the company's website: http://us.flyasiana.com

About Orbitz Worldwide
Orbitz Worldwide (NYSE: OWW) is a leading global online travel company that uses innovative technology to enable leisure and business travelers to research, plan and book a broad range of travel products.  Orbitz Worldwide owns a portfolio of consumer brands that includes Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, and the Away Network.  Also within the Orbitz Worldwide family, Orbitz Worldwide Distribution delivers private label travel solutions to a broad range of partners including many of the world's largest airlines, and Orbitz for Business delivers managed corporate travel solutions for corporations.  Orbitz Worldwide uses its Investor Relations website to make information available to its investors and the public at http://investors.orbitz.com.  You can sign up to receive email alerts whenever the company posts new information to the website.

SOURCE Orbitz Worldwide