SAN CARLOS, Calif.,
Nov. 8, 2012 /PRNewswire/
-- LifeStreet Media, a leading advertising technology
company, today announced all-time record revenues and profits for
its fiscal year 2012, ending September
30th, 2012, which marks the company's sixth
consecutive year of revenue and profit growth. The company
continues to experience exceptional growth in its mobile business
as well as within its social in-app advertising business.
LifeStreet's mobile advertising revenue is growing at an annualized
rate in excess of 250 percent, and the company is now processing
more than one billion mobile ad transactions per day. To support
this growth, LifeStreet has hired extensively in 2012, increasing
headcount by 50 percent and opening a fifth office worldwide.
LifeStreet delivers large quantities of customers at scale for
social and mobile advertisers and industry-leading monetization
solutions to app publishers. To date, LifeStreet has paid out more
than $125 million in ad revenues to
publishers and developers and has driven 275 million app installs
for its advertising customers. LifeStreet has also seen impressive
Facebook app install volume, which has grown 48 percent
year-over-year.
LifeStreet's RevJet revenue maximization platform rapidly
creates, tests and optimizes variables or "objects" that impact
display advertising revenue. This includes visual objects such as
headlines, colors, and images, and logical objects, such as
trafficking decisions and revenue-maximization algorithms.
This high-volume, rapid testing process increases the value of ad
impressions, producing higher payouts for publishers and more
effective campaigns for advertisers.
"With RevJet's high velocity testing and optimization
capabilities, there's no end to what we can accomplish for app
developers – whether it's high volume customer acquisition
with exceptional return on investment, or creating more revenue for
their ad inventory," said Mitchell
Weisman, founder and CEO, LifeStreet Media. "The growth of
our mobile in-app advertising business represents the biggest
market to which we've applied RevJet so far, and both LifeStreet
and our app developers are exceptionally well positioned to
capitalize on it."
About LifeStreet Media
LifeStreet Media is a leader in global in-app advertising for
Facebook, Apple (iOS) and Android developers. LifeStreet's
RevJet optimization platform is built upon the world's first
universal object server and is the product of a $25+ million
software development investment. RevJet applies Iterative High
Velocity Testing to any digital revenue driver, ranging from visual
objects such as ads and landing pages to logical objects such as
trafficking decisions and revenue maximization
algorithms. RevJet is producing breakthrough monetization
levels and extraordinarily high volumes of new customers for social
and mobile advertisers, publishers and app developers alike.
LifeStreet reaches 350 million social and mobile app users monthly
and has driven over 275 million app installs. The company was named
one of the 500 fastest growing private companies in America by Inc.
Magazine and is headquartered in San
Carlos, California with offices in Moscow, Odessa, Kiev
and Riga. For more information,
please visit: www.LifeStreetMedia.com
Contact:
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Mina
Manchester
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Melissa
Sobel
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Bateman
Group
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LifeStreet
Media
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415-503-1818
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415-948-4838
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lifestreet@bateman-group.com
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melissa.sobel@lifestreet.com
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SOURCE LifeStreet Media