CHICAGO, Nov. 8, 2012 /PRNewswire/ -- New research
and analysis into changing Brazilian consumer habits will be
highlighted today (November 8) as
Mintel announces the launch of a new consumer research report
series examining the Brazilian consumer market landscape. Available
globally, the new series combines primary consumer research,
detailed market analysis and data. The issue-led reports have been
developed by a locally-based team of analysts in São Paulo,
Brazil.
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Published in both English and Portuguese, the reports build on
Mintel's extensive global market and trend intelligence expertise.
Mintel's research capabilities in Brazil now incorporate unrivaled expertise on
the country's consumer landscape including food, drink,
foodservice, beauty, personal care, retail, household goods and
lifestyles sectors.
Peter Haigh, global CEO at
Mintel, said:
"Our new Brazilian report series will deliver unique insight
into one of the world's most dynamic consumer markets, enabling our
global client base to understand, evaluate and anticipate the
Brazilian consumer marketplace. With so many developments in the
near future for brands to capitalize on—including a positive
economic outlook, a growing middle class, fast development of the
Northeast region, and the future hosting of the world's largest
sporting events the consumer landscape in Brazil has never been more exciting."
"I am delighted that Mintel has taken this important step into
evaluating the biggest consumer marketplace in Latin America and ensuring our clients are
aware of the opportunities it provides. With more than 40 years of
experience and the use of local analysts with extensive market
knowledge, our Brazilian reports give unique insight into key
consumer markets in Brazil. As
these markets become increasingly competitive, complex and
challenging, our clients will find the necessary research and
expert analysis to help them succeed," Peter Haigh continues.
In response to industry demand, the Brazilian report series is
unique in offering clients an issue-based perspective on consumer
markets in Brazil. The reports
focus on data and analysis of the five distinct regions of
Brazil and also include
segmentation, market share, retail environment and consumer profile
intelligence. Clients will also have access to customized saved
search functionality and consulting analysis services. As well as
being available online, the reports also feature multi-format
download options including PDF, DOC, PPT and infographic summaries,
perfect for reading on-the-go via tablet and mobile devices. Report
titles in the series will include: Beer, Bottled
Water, Chocolate Confectionery, Carbonated Soft
Drinks, Consumer Spending Habits, Eating Out
Trends, Green Lifestyles, Hair Care,
Laundry Detergents and Fabric Conditioners, Prepared
Meals, Regional Lifestyles and Vitamins and
Supplements.
The series will be supported by a team of dedicated sector
analysts, recruited from industry leading backgrounds across
Brazil and Latin America.
Sebastian Concha is
director of research in Latin
America and has been with Mintel since 2009. He became
Mintel's global drink analyst in London supporting major drinks companies in
the US, Latin America and
Europe on global product
development and consumer understanding. Previously Sebastian ran
New Product Development at Concha y Toro, one of Latin America's largest wineries. His
research, product ideation and market analysis led to the launch of
new wineries from Chile and
Argentina into more than 35 global
markets. Today, Sebastian manages the Latin American research team,
covering a diverse range of consumer packaged goods categories,
retail channels and lifestyle trends in the region with a
particular focus on Brazil.
Senior analyst at Mintel, Jean Manuel Gonçalves is
responsible for the analysis of food categories in Latin America. His background blends roles in
the market research department of ABICAB, the Brazilian Sugar
Confectioners Association and financial institutions, such as the
Inter-American Development Bank and the African Development Bank.
In addition, Jean's experience includes the Arab Brazilian Chamber
of Commerce, where he led on market research for investments
between Brazil and the Arab world
with a packaged foods focus.
Naira Saito is Mintel's senior food analyst in
Brazil and has over 10 years of
research experience in the Brazilian market. Her experience
includes working for companies such as Millward Brown, Motorola and Unilever, giving
her a solid background of Brazilian and Latin American consumer
research and insights. At Unilever, she developed not only project
research but strategic analysis related to market development,
consumer drivers, insight workshops and new brand positioning
related to the food category in Latin
America.
Lucas Marangoni is
Mintel's senior drink analyst in Brazil and joins Mintel bringing high profile
experience from the beverage market in Brazil, most recently Schincariol Group, one
of the three major beverage manufacturers in the country. During
his time at Schincariol Group, he was responsible for managing
major brands of non-alcoholic group, especially in the juice and
carbonated soft drink categories.
Sheila Salina is Mintel's
senior consumer and lifestyles analyst in Brazil. She has nine years of experience in
the research and market intelligence sector, especially with
regards to Brazilian consumer usage and attitudes. She held a wide
array of market research roles over the past six years, including
Deloitte where Sheila led a team undertaking research on business
services sectors and reporting market trends analysis of emerging
companies.
About Mintel
Mintel is a leading global supplier of
consumer, product and media intelligence. For 40 years, Mintel has
provided insight into key worldwide trends, offering exclusive data
and analysis that directly impacts client success. With offices in
Chicago, New York, London, Sydney, Shanghai, Tokyo, and now India, Malaysia and Singapore, Mintel has forged a unique
reputation as a world-renowned business brand. For more information
on Mintel, please visit www.mintel.com.
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SOURCE Mintel