NEW YORK, Nov. 11, 2012 /PRNewswire/ -- A glamorous
soiree in the iconic Cullman Hall of
the Universe on Central Park West was the setting of a star-studded
charity drive by luxury Swiss watchmaker TAG Heuer and its
Hollywood brand ambassadors Cameron
Diaz and Leonardo DiCaprio.
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The exclusive event, held below the dramatic glass-cubed
planetarium sphere in the American Museum of Natural History,
brought together NY and Hollywood
celebrities, business, fashion and media leaders from around the
world and key figures of the international jet-set for a
double-pronged charity push: to raise funds for the victims of
Hurricane Sandy, and raise awareness for gender equality and the
empowerment of women worldwide.
The 500 guests in attendance, many of whom flew in expressly for
the high-profile event, were regaled by a special performance of
the New York City Ballet, before dancing the night away to the
music of New York's red-hot DJ
Evalicious. For each guest, TAG Heuer pledged $100 to New York Cares' Hurricane Sandy Relief
Fund, and a further $100 to
Cameron Diaz's partner charity, UN
Women (The United Nations Entity for Gender Equality and the
Empowerment of Women).
The event marks the first time that TAG Heuer Ambassadors
Cameron Diaz and Leonardo DiCaprio
combined forces for a TAG Heuer celebrity event. Welcomed on stage
by thunderous applause, Cameron proudly displayed her new Link Lady
Trilogy Limited Edition in steel, and was wearing a stunning Lanvin
dress. On Leonardo's wrist, he wore the new Link Limited Edition
with blue dial. On stage, TAG Heuer President and CEO Jean-Christophe Babin offered to Cameron a
yellow gold version of the trilogy, an exclusive set of watch and
jewelry.
"TAG Heuer uniquely brings together the elegance of generosity
and the essence of luxury," said Cameron
Diaz, a TAG Heuer Brand Ambassador since last March and a
longtime supporter of UN Women. "I am very proud to be a part of
their efforts to make the world a better and more beautiful
place."
"Our hearts and prayers go out to the victims of Hurricane
Sandy," said TAG Heuer President and CEO Jean-Christophe Babin. "Their resiliency in the
face of such adversity is a true inspiration, as is the outpouring
of support from communities worldwide. We're proud to support
New York Cares as it is the largest local volunteer organization
dedicated to supporting those impacted by this devastating
storm."
During the prestigious "place-to-be" event, TAG Heuer showcased
its new collection of limited edition LINK timepieces and jewelry.
A benchmark of avant-garde design and ultimate comfort since 1987,
the LINK's newest incarnations are: the Ladies' Link Automatic
Watch, the first automatic watch for women offered in the LINK Lady
line; the LINK LADY TRILOGY, a limited edition watch, ring and
bracelet set co-designed by Cameron
Diaz; and the "LEONARDO DICAPRIO" LINK CALIBRE 16
CHRONOGRAPH, a limited edition chronograph signed on its smoked
sapphire caseback by Leonardo DiCaprio.
Profits from the sale of the stunning Link Lady Trilogy will go
to support UN Women, while proceeds from the blue-dial LDC Limited
Edition Link's sales will go to Leonardo DiCaprio's environmental
charity partners, Green Cross International and the Natural
Resources Defense Council (NRDC).
Photos and press releases can be downloaded from
http://presscorner.tagheuer.com/
Since its inception in Saint-Imier, Switzerland in 1860 by Edouard Heuer, TAG Heuer has revolutionized the
luxury watch industry, introducing the most technologically
advanced and utmost precise timepieces. Today, the leading Swiss
watch brand draws upon its active engagement in the worlds of
sports and fashion to create the most accurate timing instruments
with unsurpassed design in the world. For 150 years, TAG
Heuer has stood at the forefront of designing exceptional timing
instruments used for competitive sports, from the Olympic Games in
the 1920's to its role as the official timekeeper for Formula One
in the 90's and today as the official watch of Oracle's sailing
Team USA. TAG Heuer, in a constant
quest for innovation, excellence, performance and prestige,
continues to aim for greater heights capturing the tiniest fraction
of a second which can determine the victor. More than ever, the
brand epitomizes prestige and elegance through active partnerships
with Hollywood icons Cameron Diaz, Leonardo DiCaprio, WTA Tennis
champion, Maria Sharapova, F1
World Champions Lewis Hamilton
and Jenson Button, Bollywood
star Shah Rukh Khan and LPGA star Suzann
Pettersen. TAG Heuer is honored to be a member of the
Foundation de la Haute Horlogerie (FHH), the most exclusive club in
the Swiss watchmaking industry and to be recognized for its
accomplished watchmaking practices by the Responsible Jewelry
Council, which awarded the brand with a full RJC Member
Certification in 2011. In 2012, TAG Heuer commemorates their
remarkable legacy introducing the new Carrera Calibre 1887, an
exclusive Swiss manufactured, integrated column-wheel, chronograph
movement that is completely constructed in-house. TAG Heuer
continues to push the boundaries creating benchmarks in modern
watchmaking with their Haute Horlorgerie masterpieces including:
the MONACO V4, MONACO TWENTY-FOUR, MIKROGRAPH, MIKROTIMER,
TAG HEUER FORMULA 1 LADY YIN YANG,
MIKROGIRDER and the most recently unveiled, MIKROTOURBILLONS. TAG
Heuer's Haute Horlorgerie luxury timepieces are created using a
similar construction to that of a complex aerospace system drawn
from an eclectic fusion of automobile and IT industries, applied
mathematics, chemistry, climatology, computer engineering and
micro-mechanical sciences. Each masterpiece is hand-architected by
an experienced team of watchmakers in TAG Heuer's cutting-edge
atelier. TAG Heuer timepieces are designed with the most
avant-garde techniques of the present era from the most
time-honored traditions of artisanal craftsmanship.
SOURCE TAG Heuer