NEW YORK, Nov. 12, 2012 /PRNewswire/ -- Reportlinker.com
announces that a new market research report is available in its
catalogue:
Cosmetics retail market in Central Europe 2012
http://www.reportlinker.com/p01028335/Cosmetics-retail-market-in-Central-Europe-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Pharmacies_and_Personal_Care_Stores
Drugstore chains report cosmetic sales on the rise in
Central Europe
Direct sales, other outlets yield to drugstores in weak retail
marketIn the wake of the financial crisis, changes in consumer
spending in the cosmetics market are visible. Customers have
transferred purchasing preferences away from direct sales,
hypermarkets and supermarkets to drugstore chains and online
outlets offering special promotions and an assortment of cheaper
brands. Market adjustments to changing financial conditions have
created a complex landscape in the Central European countries of
Bulgaria, the
Czech Republic,
Hungary,
Poland,
Romania and
Slovakia.
Professionals involved in retail sales of cosmetics in these
markets will benefit from reading Cosmetics retail market in
Central Europe 2012, Market
analysis and development forecasts for 2012-2014, an
all-encompassing publication from PMR that breaks through the noise
of market dynamics to clearly present the data, analysis and
forecasts businesses need to achieve successful results.
This innovative report offers data describing the demographics
and economic situations in each of the covered countries, as well
as the specific current values of the cosmetics retail markets and
their likely developmental paths in the years ahead. It ranks the
most prominent retailers in terms of total sales and profiles
successful specialists operating in Central European markets. The
report also describes the average buyer in these markets in terms
of spending and preferences, including recent changes in spending
habits.
Analysis of market trends, past, present and future, provides an
inside look into the ways in which they influence growth of
specific product categories, such as face and body care, which are
further delineated and described throughout the text. The report
also dissects the region's distribution network and explores all
major cosmetics market channels, including direct and online sales,
evaluating shares of top performers in each of the covered
countries. It also provides clear-cut forecasts of market dynamics
and development for the overall market and each country for the
next two years.
Professionals operating in the cosmetics markets in Central
European countries will find this publication especially
convenient, as it enables them to compare and assess the potential
for new business endeavors, expansions of current projects and to
formulate thoughtful strategies in preparation for future growth.
It answers their questions about market values, the changes
expected in trends and development scenarios, and distribution
channel possibilities for the years ahead. Readers will also enjoy
the benefits of the extensive competition research provided in the
report's corporate profiles, which feature updates on size, value,
financial condition and strategic plans of the major drugstore
retail chains operating in each of the countries covered by this
all inclusive document.Cosmetics retail market in Central Europe 2012, Market analysis and
development forecasts for 2012-2014 is specifically targeted to
meet the business information needs of cosmetics retailers and
manufacturers, suppliers of products and services for retailer
support, consultants, financial services providers and government
and research entities that compile and present information to
concerned parties across Central
Europe and beyond.I. Methodology p. 9II. Executive Summary
p. 15III. Key macroeconomic and demographic indicators p. 23IV.
Cosmetics retail market in Central
Europe p. 39V. Cosmetics retail market in Bulgaria p. 49VI. Cosmetics retail market in
the Czech Republic p. 67VII.
Cosmetics retail market in Hungary
p. 89VIII. Cosmetics retail market in Poland p. 103IX. Cosmetics retail market in
Romania p. 129X. Cosmetics retail
market in Slovakia p. 157XI. List
of graphs p. 171XII. List of tables p. 173XIII. About PMR p.
177XIV. Contact PMR p. 178
To order this report:Pharmacies_and_Personal_Care_Stores
Industry: Cosmetics retail market in Central Europe 2012
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