NORWALK, Conn., Nov. 12, 2012 /PRNewswire/ -- GUINNESS &
Co. is embracing its rich heritage and the philosophy of its
founder, Arthur Guinness, this holiday season with the release of
its newest offering, GUINNESS® Generous Ale. Inspired by Arthur
Guinness' passion for full-flavored beers and his philanthropic
legacy, GUINNESS® Generous Ale was created to help legal drinking
age consumers enjoy the true spirit of the holiday season.
(Photo: http://photos.prnewswire.com/prnh/20121112/NY11085 )
The special edition holiday beer was developed in a traditional
winter ale style, but with more body and the distinct roast for
which GUINNESS® Draught is known. With a rich amber appearance, the
vanilla notes accent GUINNESS® Generous Ale's silky, yet vibrant
taste.
As Arthur Guinness is historically recognized as a devout
philanthropist, the Guinness Master Brewers wanted to create a
holiday ale that commemorated Arthur's enduring legacy and to
celebrate the holiday season.
"Arthur has and will always serve as the inspiration behind our
brewing," said Guinness Master Brewer Fergal Murray. "GUINNESS®
Generous Ale to me is a balanced interplay of flavors reminiscent
of poached pear, pie crust, toffee, a whisper of smoke and toasted
marshmallow. The hop flavors brighten the distinct GUINNESS® roast
of malt and provide a lively clean finish."
In addition to offering legal drinking aged consumers the
special edition beer, the renowned brewer is using the holiday
season to launch GuinnessGivesBack.com, a website that will
serve as an online destination demonstrating the brand's commitment
to social benevolence. Specifically for the holidays, Guinness is
encouraging its fans to commit acts of generosity by participating
in the Generous Hour ™.
The Generous Hour ™ is an opportunity for consumers
to embrace the holiday season by committing "generous hours" of
their time to others. By visiting GuinnessGivesBack.com one
can offer up an hour of service for anything, be it gift-wrapping
for a friend, running errands, offering to be the designated driver
for a night out or even giving Fantasy Football advice to a
co-worker. Those participating in the Generous Hour ™
movement can also see what other acts of generosity are being
committed across the country through a visual, interactive mosaic
featured on the site.
"Generosity is a quality inherent to the GUINNESS® brand and
it's a value we continually strive to uphold," said Doug Campbell, GUINNESS® Brand Director. "We are
proud to use the tools of the present day to continue to celebrate
an ideal that's been a part of GUINNESS for over 250 years."
GUINNESS® Generous Ale is available nationwide in 11.2oz bottles
(5.6% ABV) as part of the GUINNESS® Winter Selection Variety pack,
a diverse selection of beers perfect for special gatherings that
includes GUINNESS® Draught, GUINNESS® Foreign Extra Stout and
GUINNESS® Black Lager. The 12-bottle GUINNESS® Winter Selection
Variety pack is available throughout the holiday season for a
suggested retail price of $15.99.
Carry on the legacy of Arthur Guinness this holiday season by
enjoying a full-flavored GUINNESS® Generous Ale and by committing
your time to the Generous Hour ™ at
GuinnessGivesBack.com. Remember to celebrate this season
responsibly, and commit to perhaps one of the greatest acts of
generosity – encouraging others to do the same.
About GUINNESS®
The GUINNESS® brand enjoys a global reputation as a
uniquely authentic Irish beer and the best-selling stout in the
world. Famous for its dark color, creamy head and unique
surge and settle, this distinctive beer has been brewed at the St.
James's Gate brewery in Dublin,
Ireland since 1759. Over 10 million glasses of
GUINNESS beer are enjoyed every single day around the world, and
1.8 billion pints are sold every year. GUINNESS beer is
available in well over 100 countries worldwide and is brewed in
almost 50. Also from the makers of GUINNESS, SMITHWICK'S,
Ireland's oldest and best selling
ale and HARP Lager, whose name pays tribute to the GUINNESS logo
and the national symbol of Ireland. Additional information
about the GUINNESS brand can be found at www.guinness.com.
About Diageo
Diageo is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits,
wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,
Beaulieu Vineyard and Sterling
Vineyards wines. Diageo is a global company, trading in more than
180 countries around the world. The company is listed on both the
New York Stock Exchange (DEO) and the London Stock Exchange (DGE).
For more information about Diageo, its people, brands, and
performance, visit us at Diageo.com. For our global resource that
promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
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Media
Contacts:
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Maeve
Hagen, Taylor
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Jim Sias,
Diageo
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(212)
714-5743
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(646)
223-2305
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mhagen@taylorstrategy.com
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jim.sias@diageo.com
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SOURCE Diageo