Blackhawk Network Launches Blackhawk Digital: E-Gift Platform With a Full National and Local Retailer Network
November 13 2012 - 6:00AM
Marketwired
Blackhawk Network, one of the largest providers of prepaid and
financial payments products for consumers and businesses, today
announced the launch of Blackhawk Digital. Blackhawk Digital makes
offering e-gifts and prepaid cards online easy for startups,
ecommerce companies, payment companies, marketers and others.
Through Blackhawk Digital, Blackhawk Network's large network of
national and local retailers has been integrated into a
fully-featured e-gifting platform. Companies can leverage the
increasing use of social media, digital wallets, and other digital
payment apps and services to effectively deliver e-gift and prepaid
card powered offerings. The platform supports sales, marketing and
consumer engagement tools that connect today's multi-channel
shopper to one of the largest networks of retail brands.
"We are finding that branded retail products and services that
provide ready access to funds are the most valuable engagement tool
for directly driving brand loyalty, digital marketing and sales,"
said Talbott Roche, president, Blackhawk Network. "Blackhawk
Digital is like buying a Customer Relationship Management system
already filled with new business contacts. Companies can
immediately develop the products, services and marketing campaigns
they need to reap the benefits of prepaid digital commerce."
With a platform that integrates leading retail brands with a
strong financial infrastructure and set of developer tools,
Blackhawk Digital provides a complete solution to manage the unique
opportunities that prepaid products and retailer marketing services
provide to digital products. The patent-pending service offers
social commerce oriented online and mobile services compatible with
all smartphone and developer platforms, simplifying integration for
digital marketplace partners while providing access to the market's
leading network of retailers. It also allows customers to get
real-time balance updates, manage and register multiple cards in
one place, pay and buy with the mobile app and receive promotional
offers.
Blackhawk Digital's services and APIs are currently adaptable
for inclusion in all digital commerce platforms.
For more information, visit www.blackhawknetwork.com.
About Blackhawk Network
Blackhawk Network, a subsidiary of Safeway Inc., is a leading
provider of prepaid and financial payments products for consumers
and businesses. The company's Gift Card Mallâ„¢ offers the industry's
most popular prepaid gift card, telecom and financial service
brands. Gift Card Mall, with access to 160 million customer visits
each week, is available through a network of leading grocery
stores, big box, convenience, pharmacy, specialty stores, Internet
retailers and mobile channels, including GiftCardMall.com.
Headquartered in Pleasanton, California, Blackhawk Network Inc. has
offices in the United States, Australia, Canada, France, Mexico and
the United Kingdom. For more information about Blackhawk Network
visit www.blackhawknetwork.com and www.giftcardmall.com.
Contact: Christina Witz MWW for Blackhawk Network 213.405.3797
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