The Latin Recording Academy® Announces Official Sponsors For The
XIII Annual Latin Grammy Awards®
MIAMI, Nov. 13, 2012 /PRNewswire/ --The Latin
Recording Academy®
(www.latingrammy.com) proudly announced its official
sponsors for the XIII Annual Latin GRAMMY Awards®.
Heineken, 7UP, Gucci Timepieces & Jewelry,
Delta Air Lines, McDonald's, L'Oreal
Paris, Jack Daniel's,
MetroPCS, and Allstate have all signed on to
support and promote this year's Latin GRAMMY Awards. Additionally,
Univision Radio and NuevoMall.com have signed on as
media partners. The Biggest Night in Latin Music is at the
Mandalay Bay Events Center in Las Vegas on Thursday, Nov. 15. The show is will be
broadcast live on the Univision Network from 8 –
11 p.m. EST (7
p.m. Central).
(Logo:
http://photos.prnewswire.com/prnh/20080819/LATU001LOGO)
"This year we are delighted to work with a remarkable group of
partners, and look forward to an exciting and joyous Latin
GRAMMY® season," said Latin Recording Academy
President/CEO Gabriel Abaroa Jr.
"The Latin Recording Academy is proud to work with these
industry-leading brands as we celebrate the excellence of recorded
music with the Biggest Night in Latin Music. We thank our sponsors
for their support, and are thrilled to bring the Latin GRAMMYs to
audiences and fans around the world."
Continuing into its 13th year of partnership, Heineken
returns as the official beer sponsor of the Latin GRAMMY Awards
with their marquee green-carpet arrivals area, which will feature a
special live performance by Latin GRAMMY winner Fonseca. Heineken
is also this year's official presenting sponsor for "Latin GRAMMY
En Vivo," a behind-the-scenes, live-streamed webcast on
LatinGRAMMY.com. Heineken returns as a proud partner of the 2012
Latin Recording Academy's Person of the Year tribute honoring
Caetano Veloso, and the official
Latin GRAMMY After-Party. Local fans age 21 and older are invited
back to the "Heineken House of Music," an audio and visual
multisensory Latin music experience with live performances at the
Mandalay Bay Hotel & Casino from Nov. 13–15.
7UP returns as the official beverage sponsor of the Latin
GRAMMY Awards and surrounding events, bringing their refreshing
products to the public at the Latin GRAMMY Street Parties,
Latin GRAMMY Acoustic Sessions, The Latin Recording Academy
Person of the Year tribute gala, and the official Latin GRAMMY
After-Party. 7UP will also provide beverages and gifts to
lucky fans who are part of the "green-carpet" bleachers at the
Latin GRAMMY Awards. Additionally, as part of their Latin GRAMMY
partnership promotions, 7UP recently held a sweepstakes for a VIP
Latin GRAMMY experience and will host a private Enrique Iglesias concert to take place the night
preceding the telecast.
Gucci Timepieces & Jewelry is pleased to
return as an official partner of The Latin Recording Academy. The
partnership began last year with the launch of a special-edition
collection of timepieces and jewelry inspired by the eclectic world
of Latin music. This year, Gucci Timepieces & Jewelry will
unveil the latest models in the I-Gucci Latin GRAMMY Collection at
an exclusive suite where special guests will have the opportunity
to preview the collection. Gucci Timepieces & Jewelry will
recognize the nominees in the Best New Artist category with the
special-edition I-Gucci Latin GRAMMY watch and will present the
2012 Latin Recording Academy Person of the Year, Brazil's Caetano
Veloso, with a custom I-Gucci Latin GRAMMY watch set with 42
diamonds. A Gucci clock will also be featured on the
LatinGRAMMY.com homepage, where fans can count down the days, hours
and minutes until The Biggest Night in Latin Music.
Delta Air Lines is proud to return as the official
airline sponsor of The Latin Recording Academy, Latin GRAMMYs and
The Latin Recording Academy Person of the Year tribute dinner.
Delta customers and members of Delta's SkyMiles frequent flyer
program from Mexico and
Brazil can win trips to see the
Latin GRAMMYs live in Las Vegas
through a variety of sweepstakes and radio promotions.
Additionally, Delta is implementing a tailored in-flight Latin
GRAMMY radio station featuring nominated artists, which is being
promoted via their in-flight Sky magazine. Delta is also paying
homage to Caetano Veloso, the 2012
Latin Recording Academy Person of the Year, by playing his music
during the boarding of flights from Brazil for the month of November.
McDonald's is returning for the fifth consecutive
year, bringing its Latin GRAMMY sponsorship alive through
support of the Latin GRAMMY Street Parties and The Latin Recording
Academy Person of the Year gala. Once again, McDonald's is giving
customers the opportunity to attend this year's Latin GRAMMY
Awards in Las Vegas to experience
The Biggest Night in Latin Music firsthand through a sweepstakes.
In addition to the Latin GRAMMY Street Parties, McDonald's is
also taking its Fiesta Tour Truck to 15 U.S. markets to showcase
their Latin GRAMMY exhibit, which features memorabilia, music
and other interactive Latin GRAMMY-related experiences.
L'Oreal Paris, the number one beauty brand in the
world, is pleased to announce their partnership with the Latin
GRAMMYs this year as the official cosmetics sponsor. The L'Oreal
Paris division of L'Oreal USA Inc.
is a total beauty care company that combines the latest technology
with the highest in quality for the ultimate in luxury beauty. The
brand's iconic philosophy, "Because You're Worth It" celebrates
women's self-worth and inner and outer beauty. This message is
represented by more than 25 international spokespeople includes
Jennifer Lopez, Eva Longoria, Ximena
Navarrete, and Martha
Debayle. L'Oreal Paris will highlight their luxurious
cosmetics products, including Voluminous Power Volume 24H Mascara,
at backstage touch-up stations for talent participating at of
the Latin GRAMMY Awards. Guests of the Latin GRAMMY festivities
will also have the chance to experience and take home L'Oreal
Paris' products through various gifting opportunities
including The Latin Recording Academy Person of The Year
tribute gala and the official Latin GRAMMY After-Party, the latter
of which L'Oreal Paris is an Official Sponsor.
Jack Daniel's, one of America's most iconic spirit
brands and part of the Brown-Forman portfolio of brands, joins The
Latin Recording Academy for the first time as the official spirits
sponsor for The Latin Recording Academy Person of The Year Gala,
the XIII Annual Latin GRAMMY Awards and official Latin GRAMMY
After-Party. Jack Daniels will partake in the exclusive celebrity
VIP lounge at the Official Latin GRAMMY After-Party where they will
be featured in a cocktail as well as on the rocks as the official
"spirit" of the night. Attendees will sample these cocktails
highlighting the world-famous Jack
Daniel's Old No. 7 Tennessee Whiskey. Jack Daniel's will also be gifting talent and
celebrities at the backstage talent gift lounge during the
days preceding the telecast.
In their first year of sponsorship, MetroPCS is
honored to partner with the XIII Annual Latin GRAMMY Awards
to show its support for Hispanic arts and
entertainment. MetroPCS will set up charging stations for
Latin GRAMMY guests to ensure that they can stay connected.
As part of the company's goal to deliver an exceptional mobile
consumer experience, MetroPCS is providing a once-in-a-lifetime
experience by sending fans to Las
Vegas on Nov. 15 to attend the
XIII Annual Latin GRAMMY Awards for two days of "unlimited" fun and
music. To enter the contest, visit Univision.com and enter
the search word "Metro" or "MetroPCS".
Allstate, the nation's largest publicly held personal
lines insurer, returns as a proud sponsor of the Latin GRAMMYs. In
honor of the XIII Annual Latin GRAMMY® Awards, Allstate is
partnering with Univison to give away 13 MP3 players with music
gift cards every week on Univision.com leading up to the Latin
GRAMMY® telecast. To enter, fans can visit Univision.com and enter
keyword "Allstate." Additionally, Allstate has created robust TV
and digital campaigns. From on-air call outs and customizable
content, to the latest in technology, the Univision co-viewing
experience provided by Allstate is a first-ever event.
NuevoMall.com is a new Spanish-language celebrity and
lifestyle destination where fans can connect with their favorite
Latino stars, as well as the products, people and places that these
stars love best The Latin Recording Academy and
NuevoMall.com will host the biggest celebrities
in Latin music at an exclusive "Celebrity Lounge" at the official
Latin GRAMMY After-Party. This private invitation-only lounge will
continue to bring the glamour and excitement of the Latin GRAMMY
Awards to the official after-party.. Celebrities will have a
chance to mingle and celebrate as they watch exciting live
performances at the official after-party and enjoy many
surprises.
Univision Radio, the leading Hispanic radio network in
the country, is broadcasting Latin GRAMMY programming, promotions,
news and events throughout the United
States, including exclusive interviews from rehearsals
backstage at the Latin GRAMMY Awards.
For more information on all of The Latin Recording Academy's
sponsors, please log on to: www.heineken.com,
www.7UP.com, www.guccitimeless.com,
www.meencanta.com, www.lorealparisusa.com,
www.jackdaniels.com, www.delta.com,
www.metropcs.com, www.allstate.com, www.univision.com,
www.nuevomall.com.
The Latin Recording Academy is an international,
membership-based organization comprised of Spanish- and
Portuguese-speaking recording artists, musicians, songwriters,
producers and other creative and technical recording professionals.
The organization is dedicated to improving the quality of life and
cultural condition for Latin music and its makers. In addition to
producing the Latin GRAMMY Awards to honor excellence in the
recorded arts and sciences, The Latin Recording Academy provides
educational and outreach programs for the Latin music community.
For more information about The Latin Recording Academy, please
visit www.latingrammy.com. For breaking news and
exclusive content, join the organization's social networks as a
Twitter follower at www.twitter.com/latingrammys, and
a Facebook fan at www.facebook.com/latingrammys.
SOURCE The Latin Recording Academy