BMO Harris Bank Partners With Y&R Midwest To Launch New Advertising Campaign
Bank OF Montreal (NYSE:BMO)
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CHICAGO, Nov. 13, 2012 /PRNewswire/ -- BMO Harris Bank today announced the launch of a new advertising campaign developed in partnership with Y&R Midwest. The campaign includes four new 30-second television spots, print, digital, in-branch and outdoor advertising.
The new advertising reinforces that customers want practical answers to life's financial questions.
"All that we undertake at BMO Harris Bank is aimed at helping customers make sense of complexity -- and succeed," said Mark Furlong, President and CEO, BMO Harris Bank. "Our customers want the right guidance at the right moment in their lives. Knowing they have a partner there when they need it can make a huge impact."
"This campaign focuses on the core of what BMO Harris Bank is all about – being a partner that delivers great customer service," said Justine Fedak, Senior Vice President, Brand, Advertising, and Sponsorships for BMO Harris Bank. "While we have continued to grow as an organization, our commitment to customers has never been stronger and our approach to advertising reflects the connections with customers we make every single day."
"BMO Harris is unlike most bank brands in that its customers really have an emotional connection -- not only with their banker, but with the bank. And that connection comes from being a bank that offers its customers guidance beyond just products. These spots reflect the straightforward personality of the BMO Harris brand, yet show how the bank surprises and delights customers," said Kary McIlwain, President of Y&R Midwest.
About BMO Harris Bank
Based in Chicago, BMO Harris Bank N.A. provides a broad range of personal banking products and solutions through over 600 branches and approximately 1,300 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Nevada, Arizona and Florida. BMO Harris Bank's commercial banking team provides a combination of sector expertise, local knowledge and mid-market focus throughout the U.S. Deposit and loan products and services provided by BMO Harris Bank N.A. Member FDIC. BMO Harris BankSM is a trade name used by BMO Harris Bank N.A. BMO Harris Bank is part of BMO Financial Group, a North American financial organization with 1,600 branches, and a retail deposit base of approximately $180 billion.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.
SOURCE BMO Harris Bank