Look for Salvation Army Red Kettle Bell Ringers at Kroger's Family
of Stores Through the Holidays
CINCINNATI, Nov. 13, 2012 /PRNewswire/ -- The Salvation
Army's iconic red kettles will once again usher in the holiday
season at The Kroger Co.'s (NYSE: KR) family of stores. Each year,
customers and associates generously support The Salvation Army's
Red Kettle Campaign that provides food, clothing, toys and social
services in the communities where funds are raised.
"Kroger has been a strong and dedicated supporter of The
Salvation Army for many years in communities throughout
the United States," said
Major George Hood, National
Community Relations and Development Secretary for The Salvation
Army. "As many families continue to feel the impact of the economic
downturn, each donation to a red kettle is more important than ever
to provide assistance for food, clothing, shelter and more at
Christmas and year-round."
In 2011, Kroger customers and associates contributed
$13.3 million to the campaign, which
represents 9% of the record $147.6
million raised nationwide. All funds collected are used
locally in the community where the donations are raised. The Red
Kettle Campaign enables The Salvation Army to assist 30 million
Americans in more than 5,000 communities across the country.
Kroger Honored at Annual Salvation Army Event
The Salvation Army of Greater
Cincinnati honored The Kroger Co. today with the "Others"
Award for exemplifying a spirit of service to the community.
The Salvation Army "Others" Award stems from the early 1900s
when General William Booth, The
Salvation Army's founder, sent a one-word telegram to encourage his
officers around the world. His message read simply, "Others."
Today, the "Others" Award honors an individual or organization
exemplifying an extraordinary spirit of service to 'others,' not
only through support of The Salvation Army but the broader
community as well.
David Dillon, Kroger's chairman
and chief executive officer, accepted the award on behalf of the
company.
"We value our historic partnership with The Salvation Army,
which provides our customers and associates with the opportunity to
make small contributions that add up to make a big difference in
our local communities," said Mr. Dillon. "The familiar red kettles
are an enduring symbol of giving and caring during the holiday
season and we are grateful to share in this tradition."
Since 2007, more than $57 million
has been raised at Kroger family stores across the
country.
Kroger, one of the world's largest retailers, employs more than
339,000 associates who serve customers in 2,425 supermarkets and
multi-department stores in 31 states under two dozen local banner
names including Kroger, City Market, Dillons, Jay C, Food 4 Less,
Fred Meyer, Fry's, King Soopers,
QFC, Ralphs and Smith's. The company also operates 788 convenience
stores, 342 fine jewelry stores, 1,124 supermarket fuel centers and
37 food processing plants in the U.S. Recognized by Forbes as the
most generous company in America, Kroger supports hunger relief,
breast cancer awareness, the military and their families, and more
than 30,000 schools and grassroots organizations. Kroger
contributes food and funds equal to 160 million meals a year
through more than 80 Feeding America food bank partners. A leader
in supplier diversity, Kroger is a proud member of the Billion
Dollar Roundtable and the U.S. Hispanic Chamber's Million
Dollar Club.
About The Salvation Army
The Salvation Army, an evangelical part of the universal
Christian church established in London in 1865, has been supporting those in
need in His name without discrimination for more than 130 years in
the United States. Nearly 30
million Americans receive assistance from The Salvation Army each
year through the broadest array of social services that range from
providing food for the hungry, relief for disaster victims,
assistance for the disabled, outreach to the elderly and ill,
clothing and shelter to the homeless and opportunities for
underprivileged children. 82 cents of
every dollar The Salvation Army spends is used to support those
services in 5,000 communities nationwide. For more information, go
to www.salvationarmyusa.org.
SOURCE The Kroger Co.