CARLSBAD, Calif., Nov. 13, 2012 /PRNewswire/ -- Callaway Golf
Company (NYSE: ELY) today introduced the RAZR Fit Xtreme™ Driver,
the longest fully adjustable driver the Company has ever measured.
Available to golfers on January 18,
2013, the RAZR Fit Xtreme Driver debuts new technologies to
advance overall performance and promote distance gains over its
predecessor, the award-winning, Tour-proven RAZR Fit® Driver.
Headlining the RAZR Fit Xtreme Driver is a powerful new Speed
Frame™ Face Technology that optimizes stiffness and stress
distribution across the face for more efficient energy transfer.
This produces more ball speed and consistent distance, even on
off-center contact. Among other improvements, Callaway's new driver
features the lowest Center of Gravity (CG) of any adjustable
driver, further fueling distance gains, and a new weighting system
that offers golfers a greater range of shot shaping options.
"The RAZR Fit Xtreme Driver is worthy of its extreme
designation," said Dr. Alan
Hocknell, SVP, Research & Development, Callaway Golf.
"We worked tirelessly to improve on the best distance
characteristics of our longest drivers, and the result is
incredibly fast ball speed off the Speed Frame Face, plus the
lowest CG of any adjustable driver in golf. This driver is very
long and consistent. It will not be matched."
Callaway Staff Professionals like Luke
List have already seen tremendous distance gains during
player testing with RAZR Fit Xtreme. List, who this year led all
six major professional Tours in driving distance with a 324 yard
average off the tee, gained 16.6 yards in total distance over his
current RAZR Fit gamer by adding .6 mph ball speed and reducing his
backspin by nearly 500 rpm with the RAZR Fit Xtreme Driver.
The RAZR Fit Xtreme Driver is further differentiated by patented
technologies that allow Callaway Research & Development, the
largest team in the industry, to both design and configure the
driver to promote optimal distance. These technologies and other
features, which are outlined below, work in conjunction with two
premium stock shaft offerings to deliver the longest fully
adjustable driver in golf.
Speed Frame Face Technology
Speed Frame Face Technology is a combination of VFT® and
Hyperbolic Face™ Technology, resulting in stress distribution
across the titanium face for a larger, more consistent sweet spot
and increased ball speed. The Speed Frame Face also saves weight
that is redistributed in the clubhead to improve the CG position
and maximize MOI, which leads to optimized ball flight and
forgiveness. Additionally, the Speed Frame Face on the RAZR Fit
Xtreme Driver features a tighter bulge radius than the RAZR Fit
Driver for a more preferred look at address, along with more
consistent sidespin and dispersion.
Forged Composite Crown
Callaway has been working with Forged Composite™ -- an advanced
carbon fiber material -- for more than four years. Using this
patented, lightweight material in the crown of the driver, which
weighs only 12.1 grams and is the lightest crown in golf, allows
Callaway engineers to precisely position saved weight to achieve
the lowest CG in any fully adjustable driver. This Lower CG
promotes higher ball speed and less spin off the tee for more
distance.
OptiFit Technology
Two OptiFit® Technology elements make up the RAZR Fit Xtreme's
improved adjustability: the OptiFit Hosel and OptiFit Weights. The
hosel adjusts the face angle to Open, Square or Closed positions to
improve accuracy and trajectory while allowing golfers to dial in
their preferred look at address. The 13- and 1-gram OptiFit Weights
shift the clubhead's center of gravity to promote noticeable Draw
or Neutral ball flights.
(Higher lofts have more draw bias than lower lofts.)
Broader Trajectory and Shot Shaping Options
Callaway's RAZR Fit Xtreme Driver comes in more lofts that
incorporate a greater range of face angle options, CG bias options
and CG height differences than the RAZR Fit Driver. Callaway has
optimized the performance in each loft to suit the needs of the
players that will use it. For example, the 8.5-, 9.5- and
10.5-degree clubheads are 440cc (versus 460cc for other lofts) and
feature a more open face angle.
Stock Shaft Options
The RAZR Fit Xtreme will feature two tour grade shafts as stock
offerings. The primary shaft, the Aldila Trinity, combines Aldila's
three patented design technologies (RIP, S-Core, Micro Laminate)
into a single shaft design. A secondary offering, the Matrix 7M3
Black Tie, is a heavier, lower launching, lower spinning option for
higher head speed and higher spin players. Neither shaft will be
modified from the product available in the aftermarket.
For golfers who are interested in personalization options,
udesign™ by Callaway will be expanded for the RAZR Fit Xtreme
Driver when it debuts in January. Both the crown and the sole of
the clubhead are now separately customizable with eight different
color options. For the first time, custom laser engraving will also
be available on the sole of the driver.
The RAZR Fit Xtreme Driver was unveiled today through an
innovative, user-driven "Tweet to Unleash" campaign powered by the
hashtag #LongestDriverInGolf. Tweets mentioning the dedicated
hashtag contributed to a dynamic revealing of the RAZR Fit Xtreme
Driver image and videos highlighting key technologies. You can
visit the Tweet to Unleash page at
www.CallawayGolf.com/TweettoUnleash.
The RAZR Fit Xtreme Driver will be available for the new product
introduction retail price of $399.99
(US).
About Callaway Golf
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories under the Callaway Golf® and Odyssey® brands
in more than 110 countries worldwide. For more information please
visit www.callawaygolf.com or
shop.callawaygolf.com.
CONTACT:
Scott
Goryl
Callaway Golf Company
Scott.Goryl@CallawayGolf.com
760-804-4080
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http://photos.prnewswire.com/prnh/20091203/CGLOGO)
SOURCE Callaway Golf