BMO, World Wildlife Fund Canada and the AIR MILES Reward Program Launch New Affinity Card
November 14 2012 - 8:00AM
Marketwired
BMO Financial Group, World Wildlife Fund (WWF) Canada and the AIR
MILES Reward Program today announced the launch of a co-branded
MasterCard that will generate a cardholder donation in support of
WWF-Canada's mission, every time the card is used.
"The new BMO WWF-Canada affinity card gives our customers an
easy way to support WWF's conservation work simply by using the
card," said Nick Mastromarco, Director, Credit Card Products, BMO
Bank of Montreal. "This partnership also allows BMO to expand its
customer base; WWF-Canada is one of the country's leading
environmental conservation organizations, with the active support
of more than 150,000 Canadians."
Every time a customer makes a purchase with the BMO WWF-Canada
affinity card, a percentage of the dollar value of the transaction
goes directly to WWF-Canada. In addition to generating revenue for
WWF-Canada, customers can earn AIR MILES reward miles or CashBack
rewards when they use the card. Customers can also redeem the AIR
MILES reward miles they earn to boost their support further - 190
reward miles can be redeemed for a tax-deductible $20 cash donation
to WWF-Canada.
The BMO WWF-Canada affinity card provides cardholders with all
the benefits of a regular BMO credit card, including convenience,
security, purchase protection and the ability to earn AIR MILES
reward miles or CashBack rewards. Plus, cardholders have a constant
reminder in their wallets that they are fighting climate change,
protecting the earth's species and conserving our oceans and fresh
water.
"Our Collectors have told us that encouraging
environmentally-friendly choices and supporting charitable giving
through the AIR MILES Reward Program is important to them, and we
are proud to extend this partnership with the launch of this new
card," said Angela Simo Brown, General Manager, AIR MILES for
Social Change. "The BMO WWF-Canada AIR MILES affinity card is
another great and simple way AIR MILES Collectors can support the
critically important work of WWF-Canada to conserve our planet for
generations to come."
"We're excited that this partnership will give Canadians a new
avenue for giving to WWF," said Hadley Archer, Vice-President of
Strategic Partnerships, WWF-Canada. "We appreciate that Canadians
are looking to do more with less today. We hope that this new
opportunity to donate will bring additional support to our work on
the most critical conservation challenges facing our planet."
BMO customers can choose from the following fee and no-fee cards
to support WWF-Canada:
-- BMO AIR MILES MasterCard (no fee)
-- BMO CashBack MasterCard (no fee)
-- BMO AIR MILES World MasterCard ($99 annual fee)
-- BMO CashBack World MasterCard ($79 annual fee)
To view all the features and benefits of the BMO WWF-Canada
affinity card, visit: www.bmo.com/wwf.
About BMO Financial Group
Established in 1817 as Bank of Montreal, BMO Financial Group is
a highly diversified North American financial services
organization. With total assets of $542 billion as at July 31,
2012, and more than 46,000 employees, BMO Financial Group provides
a broad range of retail banking, wealth management and investment
banking products and solutions.
About WWF-Canada
WWF is creating solutions to the most serious conservation
challenges facing our planet, helping people and nature thrive.
www.wwf.ca.
About AIR MILES Reward Program
Founded in 1992, the AIR MILES Reward Program is Canada's
premier coalition loyalty program with more than 10 million active
Collector accounts, representing approximately two-thirds of all
Canadian households. The AIR MILES Reward Program allows Collectors
to earn reward miles simply by doing their everyday shopping at
more than 220 leading brand-name Sponsors, representing thousands
of retail and service locations across Canada and leading global
brands online. The AIR MILES Reward Program also allows Collectors
to indulge in more than 1200 leisure, entertainment, merchandise,
travel and a range of accredited, environmentally-friendly
lifestyle rewards. With AIR MILES Cash, Collectors can also have
the flexibility to instantly redeem their AIR MILES reward miles
in-store towards many everyday and high value purchases like gas,
grocery, drug store items and home improvement purchases at
participating Sponsors.
Contacts: Media Contacts: BMO Bank of Montreal Ralph Marranca,
Toronto (416) 867-3996ralph.marranca@bmo.com Carol Greene, Toronto
(416) 867-3996carol.greene@bmo.com Ronald Monet, Montreal (514)
877-1873ronald.monet@bmo.com Laurie Grant, Vancouver (604)
665-7596laurie.grant@bmo.com WWF-Canada Riannon John, Toronto
416-347-1894rjohn@wwfcanada.org AIR MILES Reward Program Andrea
Grand, Toronto 416-552-4555agrand@loyalty.com Web: www.bmo.com
Twitter: @BMOmedia
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