Live Gamer, Inc. (www.livegamer.com), the leading monetization solution provider for the interactive entertainment industry, today announced that it has been selected to power payments for GREE, a global leader in mobile social gaming. Game developers can now use the HTML5-based GREE platform to publish games across platforms and monetize worldwide by accepting credit cards, mobile payments, and other methods in local currencies spanning 46 countries and six continents.
The agreement with GREE represents a major move to support mobile publishers and developers for Live Gamer, building on its position as one of the world's leading integrated e-commerce and advertising platforms. Enterprise customers including Facebook, Take 2, Sony Online Entertainment, Electronic Arts, Conde Nast and EMI amongst others leverage Live Gamer solutions to help monetize their digital content. In addition to providing comprehensive e-commerce and payment functionality, Live Gamer operates the world's second-largest gaming ad network, helping its customers acquire new users through its reach to over 90 million monthly unique users.
By supporting GREE, a leading global mobile social platform, Live Gamer is placed at the center of the tremendous opportunity offered by the booming mobile game market which has been projected to reach $17.6 billion in 2015 (source: Ichiyoshi Securities). As smartphones and tablets drive exponential growth in mobile connectivity, mobile developers have adapted new business models based on "freemium" games: instead of being sold as a one-time purchase, apps are offered free, and monetized through in-game sales of virtual goods such as characters, accessories, weapons, and virtual currency.
Through its relationship with Live Gamer, GREE will now enable third-party developers using its platform to capture such payments as well -- denominated in "GREE Coin" and paid for in dozens of real-world local currencies, optimized for conversion rate. Instead of having to create separate versions of their apps for iOS and Android devices, the HTML5-based GREE platform allows developers to create a single version that can be played on any HTML5-compatible browser on any type of mobile device. The Live Gamer payment engine will make it simple for developers to monetize a global audience using a variety of payment methods, including PayPal™; international credit cards including JCB, VISA, MasterCard, and American Express; mobile payments through up to 166 mobile carriers; and local methods via GREE Coin.
"We're thrilled to be working with GREE, whose unique platform and leadership in social mobile gaming have helped to create thriving worldwide communities of developers and players," said Andrew Schneider, president and co-founder of Live Gamer, Inc. "Our collaboration means that developers on GREE Platform will be able to achieve higher monetization rates and truly global reach, while consumers enjoy a rich, convenient, and intuitive experience for enhancing their play through in-game commerce."
The Live Gamer Elements platform is the gold standard in online monetization tools. Specializing in the requirements of enterprise-level interactive entertainment companies, Live Gamer offers a complete set of technologies and services to make operating on a global scale cost effective and efficient. Live Gamer's Elements platform includes global payment gateway aggregation with over 110 payment methods spanning 200 territories; white-labeled e-wallet functionality for multiple types of currencies; catalog management and storefront tools for the merchandising of virtual items, digital content and physical products; merchandising tools to create promotions and marketing events as well as industry-leading analytics to track and optimize any e-commerce implementation.
About GREE, Inc.
GREE is a global mobile social gaming company at the forefront of mobile technology. GREE is focused on building the world's leading mobile social gaming ecosystem for users and developers, while creating and supporting unique free-to-play game content. GREE is continuing to expand globally and has offices in Tokyo, San Francisco, London, Singapore, Seoul, Beijing, Amsterdam, Dubai, Sao Paolo and Vancouver.
About Live Gamer, Inc.
Live Gamer is the world's first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, GREE, Electronic Arts, EMI, Take 2, Sony Online and Conde Nast. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.
Amy Janzen for LiveGamer