LONDON, November 14, 2012 /PRNewswire/ --
- New Crossed Flags logo illustrates the character of the
all-new, "C7" Corvette, which features only two parts from the
C6
Chevrolet confirmed that the seventh-generation Corvette will
debut the evening of Sunday, Jan. 13,
2013 in Detroit. To kick
off the countdown to the debut, Chevrolet debuted the new Crossed
Flags logo for the new, 2014 Corvette.
"The all-new, seventh-generation Corvette deserved an all-new
emblem," said Ed Welburn, GM vice
president of global design. "The new Crossed Flags design reflects
the character of the next Corvette. The flags are much more modern,
more technical, and more detailed than before - underscoring the
comprehensive redesign of the entire car."
The new Crossed Flags logo was unveiled at Road Atlanta, as
Corvette Racing celebrated a sweep of the 2012 production-based
American Le Mans Series GT championships.
Chevrolet secured the manufacturer's championship, Corvette
Racing secured the team championship, and Oliver Gavin and Tommy
Milner captured the drivers' championship, with four wins in
the nine races preceding Petit Le Mans, the 2012 ALMS season
finale.
These championships make Corvette Racing the most successful
team in ALMS history, with a total of 77 class wins, eight drivers'
championships, and nine manufacturer and team championships since
2001. The team has also taken seven class victories in the 24 Hours
of Le Mans since 2001. Corvette Racing will campaign the C6.R for
the 2013 ALMS season, as the C7.R is expected to make its racing
debut in 2014.
"Winning the ALMS championships with the Corvette C6.R, against
prestigious competitors from Ferrari, Porsche, and BMW is the
perfect send-off for the sixth-generation Corvette," said
Tadge Juechter, Corvette chief
engineer.
"The seventh-generation Corvette will build on that success,"
Juechter continued. "With the new Corvette, we set out to build a
world-challenging sports car with design, refinement,
efficiency and driver engagement that is second to none. The result
is a truly all-new Corvette. There are only two carryover parts
from the C6 used in the C7 - the cabin air filter and the rear
latch for the removable roof panel."
The Crossed Flags logo has been a hallmark of the Corvette since
its 1953 introduction. It has always incorporated a pair of flags,
one a racing checkered flag and other featuring the Chevrolet
"bowtie" emblem and a French fleur-de-lis. The design has evolved
over the years, but has been featured on more than 1.5 million
Corvettes built between 1953 and today.
For the seventh-generation Corvette, the Crossed Flags design is
a more technical, more angular, and more swept appearance - a
proportion that echoes the new car. It is also a more detailed
representation, showing greater depth, color and attention to
detail.
More than 100 variations were considered before the final design
was selected.
The new Crossed Flags design will be featured on the all-new,
2014 Chevrolet Corvette, which will debut the evening of
Sunday, Jan 13 in Detroit. The Corvette debut will be reserved
for credentialed media. Chevrolet will offer a limited number of
tickets for Corvette enthusiasts, with proceeds benefiting the
National Corvette Museum, in Bowling
Green, Ky. Interested parties can contact Roc Linkov
(roc@corvettemuseum.com) for more details.
Over the next weeks more information and video content about the
seventh generation Corvette will be unlocked
on http://www.one13thirteen.com. Enthusiasts can join
the conversation about the next generation Corvette, as well as
keep track of any new announcements, on Facebook
(facebook.com/corvette) and
Twitter @Chevrolet(#Corvette). Fans who follow the
#one13thirteen hashtag on Twitter will soon learn more and can look
forward to exclusive updates.
FAST FACT: The first Corvette debuted as a concept
car on January 17, 1953 at the GM
Motorama in New York City. That
car originally featured an emblem with a checkered flag crossed
with an American flag. As the American flag couldn't be used for a
commercial emblem, the logo was changed to the fleu-de-lis/bowtie
design by the time the car went into production in June of
1953.
About Chevrolet
Chevrolet is General Motors' largest global brand with annual
sales of more than four million vehicles in more than 140
countries. It is the fourth biggest global car brand in terms of
sales and also one of the fastest growing brands in the world.
Chevrolet cars combine bold design, performance, innovation and
practicality. They provide outstanding value for money. Established
in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand celebrated
its centenary in 2011. The brand was re-launched
in Europe in 2005. It is represented
with a total of 2,500 sales and service outlets in Western
and Central
Europe. The European Chevrolet line-up includes the
Spark city car, the small Aveo sedan and hatchback, the compact
Cruze sedan and hatchback, the Orlando family van, the
Captiva SUV, the legendary Camaro and Corvette
sports cars and the extended-range Volt electric
car. In 2012, Chevrolet is launching the Cruze station wagon
and the Malibu mid-size sedan. More
information on Chevrolet can be found
at http://www.chevroleteurope.com or media.chevroleteurope.com.
Contacts:
Vijay Iyer
Director, Chevrolet & Cadillac Communications, Chevrolet
Europe
Phone: +41-44-828-29-80
Mobile: +41-79-201-57-52
Fax: +41-44-828-25-35