Barneys New York And The Walt Disney Company Launch Holiday 2012
Program: Electric Holiday
NEW YORK, Nov. 15, 2012 /PRNewswire/ -- Barneys New York,
the luxury specialty retailer, and The Walt Disney Company, the
world's leading entertainment company, launched the 2012 Holiday
project Electric Holiday at the Barneys New York Madison
Avenue flagship store. A multi-platform initiative infused with
fashion and fantasy, Electric Holiday merges the creativity
and magic of Disney with the wit and surprise of the legendary
Barneys New York annual holiday project to create a celebration of
festive modern electric lights, music and fashion.
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"Disney is proud to be part of New
York's holiday magic this year," said Robert A. Iger, chairman and chief executive
officer of The Walt Disney Company. "Together with Barneys, we've
created a one-of-a-kind experience that combines Disney's great
characters and storytelling with high fashion for a spectacular
celebration of the season."
As part of the Electric Holiday program, 25% of sales
from the limited-edition Electric Holiday product collection sold
at select Barneys stores and Barneys.com will be donated to the
American Red Cross. This is in addition to the $2 million dollars The Walt Disney Company has
already pledged to support relief efforts, including $1 million to the Red Cross for immediate relief
and an additional $1 million to
support rebuilding efforts in Hurricane Sandy affected
communities. In addition, Disney/ABC Television Group
organized a national "Day of Giving" on Nov. 6 2012, seamlessly integrating outreach
messaging across various programming and raising more than
$18 million for the American Red
Cross.
THE ELECTRIC HOLIDAY WINDOWS
The Electric
Holiday program and the Madison Avenue flagship's windows were
unveiled featuring 'Electric Holiday', a moving art video
starring Minnie Mouse on a fun,
fabulous fashion adventure in Paris, along with an array of notable fashion
personalities and Disney characters.
"Disney is a magical brand and Barneys New York is a surprising
brand. We feel we've captured both the magic and the surprise
with this holiday project," said Mark
Lee, Barneys New York CEO. "It has been a dream to
collaborate with Disney and we at Barneys are grateful that they
found it intriguing to mix characters from our different worlds in
this way."
Capturing the essence of the highly stylized fashion world along
with the electrically-charged colors and brilliant lights of the
magical world of Disney, the video begins with Minnie dreaming of
the glamour of Paris. In her
dream, she is whisked away to the City of Light, where she comes
face to face with revered fashion personalities and takes the
runway along with Mickey Mouse,
Daisy Duck, and more in fabulous
designer fashions. The storyline concludes happily when Minnie
wakes up and Mickey presents her with the same designer dress she
has just sported in her dream on the catwalk.
The moving art video was conceived to be a playful
interpretation of the high fashion world, and will screen for a
six-week period in the Madison Avenue windows, as well as in
Barneys flagship stores across the country. To help bring the show
to life, Oscar®-winning composer Michael
Giacchino has created an original score. The video is
exclusively on barneys.com, Disney.com and AOL.com.
Fashion personalities featured within the moving art video
include:
- Photographers: Steven
Meisel, Mario Sorrenti and
Juergen Teller
- Front Row Personalities: Sarah
Jessica Parker, Daphne Guinness, Lady Gaga, Naomi Campbell, Linda
Evangelista and Bryan Boy
- Backstage: Guido Palau,
Pat McGrath, Julien d'Ys,
Alber Elbaz, Nicolas Ghesquière and
Ed Filipowski
- Editors: Glenda Bailey,
Bridget Foley, Emmanuelle Alt, Suzy
Menkes, Franca Sozzani,
Carine Roitfeld, Cathy Horyn and
Anna Dello Russo
Each Disney character is dressed in a one-of-a-kind exclusive
look created by some of the most influential fashion designers in
the world, including:
- Mickey Mouse: Balenciaga
by Nicolas Ghesquière
- Goofy: Balmain by Olivier Rousteing
- Daisy: Dolce & Gabbana
- Minnie Mouse: Lanvin by
Alber Elbaz
- Snow White: Nina Ricci by
Peter Copping
- Tiana: Proenza Schouler
- Cruella de Vil:
Rick Owens
Using innovative technology and hardware, the Madison Avenue
windows features unique display technology using Christie®
MicroTiles® from Christie Digital Systems USA, Inc, on which the video will play.
Working with d3 Technologies' integrated production system which
power the core of the show, utilizing five 4U servers generating 20
simultaneous HD video streams. An OSRAM Business, Traxon the
dynamic lighting and controls manufacturer, supplied almost 500
square feet of LED Mesh and String, as well as intelligent controls
to add a layer of video to the window display.
THE ELECTRIC HOLIDAY PRODUCT
Barneys New York and
Disney have worked to create a range of exclusive (XO exclusively
ours), limited-edition holiday gift items, available now for a
limited time only at Chelsea Passage on the ninth floor in Barneys'
Madison Avenue flagship location in New
York, at the company's Beverly
Hills flagship location, and Barneys.com.
In honor of this special project, 25% of the retail price of all
items in the Electric Holiday collection sold exclusively in
select Barneys New York stores and Barneys.com through January 3rd, 2013, will be donated to American
Red Cross disaster relief.
The product assortment includes Disney's highly collectible
Vinylmation figures designed by Paul
Smith and Diane von
Furstenberg, Mickey Mouse
ears designed by Rag & Bone and L'Wren Scott, and smaller items
such as holiday ornaments, edible sweets, toys for children, and
much more.
In addition to the Electric Holiday product assortment,
there will also be a curated selection of vintage memorabilia
available at the Madison Avenue flagship location, including a
vintage Mickey watch, a signed biography of Walt Disney and specialty vintage Disney
toys.
THE ELECTRIC HOLIDAY MYSTERY GIFT CARD HUNT
To
celebrate this special event, Barneys New York hosted a
New York City-wide scavenger hunt
for gift cards on November 14. A
"Mickey Messenger" was posted at
various locations throughout Manhattan, and only by following clues on
Twitter (@BarneysNY) and Instagram (BarneysNYofficial) were
participants able to find him. When participants found the Mickey
Messenger—identifiable from his Mickey
Mouse ears—they simply gave him the secret password to
receive a mystery gift card with a value anywhere between
$25 to $500. One lucky grand-prize
winner received tickets to the evening's window unveiling
event.
THE ELECTRIC HOLIDAY SPONSORS
Barneys New York and
Disney have collaborated with AOL and Air France, to help further
engage the consumer with the Electric Holiday program.
Barneys NY, Disney and AOL have collaborated to create a
co-branded media experience surrounding the Electric Holiday
project. Acting as the project's digital arm, AOL's StyleList
brings the legendary window online with an exclusive showing of the
animated short film and behind-the-scenes footage.
Air France is supporting the
Holiday 2012 project with an integrated promotion to include a
nationwide sweepstakes inviting shoppers and Facebook fans to enter
to win a trip to Paris, including
two roundtrip business class airline tickets on Air France, four
night hotel accommodations at the Hotel Sofitel Paris Le Faubourg,
a $5,000 wardrobe and luggage from
Barneys New York, and two tickets to Disneyland Paris.
The Electric Holiday moving art video will be displayed
in all Barneys New York flagship markets including Beverly Hills, Chicago, San
Francisco, Boston,
Scottsdale, Dallas and
Seattle, as well as on Barneys.com
and its luxury content site, The Window.
www.barneys.com/Electric-Holiday
Barneys New York on Twitter: #ElectricHoliday
About Barneys New York
BARNEYS NEW YORK (Barneys) is a luxury specialty
retailer with flagship stores in New York
City, Beverly Hills,
Chicago, Seattle, Boston, Dallas, San
Francisco, Las Vegas, and
Scottsdale. The Company also operates a highly successful online
business at Barneys.com. Founded as a men's retailer in 1923
in downtown Manhattan, it turned
into an international arbiter of high style for both women and men
in the 1970s and became renowned for discovering and developing new
and innovative design talent. Barneys is famous for selling the
most intriguing edit from the world's top designers, including
women's and men's ready-to-wear, accessories, shoes, jewelry,
cosmetics, fragrances, and gifts for the home. Barneys' signature
sense of wit and style is manifested in its creative advertising
campaigns, original holiday themes, and celebrated window displays.
Barneys' innovative CO-OP was launched in 1985 and has since
expanded into a freestanding store concept operating more than a
dozen locations in eight states across the U.S. For more
information about Barneys New York, please visit www.Barneys.com
and explore its luxury content site, The Window, for an
insider's look into the Barneys world: behind-the-scenes visits
with exciting designers, fashion, events, and the Barneys team.
About The Walt Disney Company
The Walt Disney Company,
together with its subsidiaries and affiliates, is a leading
diversified international family entertainment and media enterprise
with five business segments: media networks, parks and resorts,
studio entertainment, consumer products and interactive media.
Disney is a Dow 30 company and had annual revenues of about
$40.9 billion in its last fiscal
year.
Ever since Walt Disney founded
his world-famous company in 1923, the name "Disney" has become
synonymous with boundless creativity and an unbridled imagination
that helped define the 20th century. Today, The Walt Disney
Company and its affiliated companies remain faithful to their
commitment to produce unparalleled entertainment experiences based
on the rich legacy of quality creative content and exceptional
storytelling. From television and movies, to theme parks,
merchandise, virtual worlds and beyond, Disney delights consumers
and guests everywhere with magical stories, beloved characters and
unparalleled family entertainment and experiences.
About AOL
AOL Inc. (NYSE: AOL) is a brand company,
committed to continuously innovating, growing, and investing in
brands and experiences that inform, entertain, and connect
the world. The home of a world-class collection of premium
brands, AOL creates original content that engages audiences on a
local and global scale. We help marketers connect with these
audiences through effective and engaging digital advertising
solutions.
About AIR FRANCE
AIR FRANCE, with its three
regional subsidiaries, Brit Air, City Jet and Regional, operates
1,500 daily flights in France,
Europe and worldwide. Its fleet
comprises 387 aircraft in operation.
AIR FRANCE KLM, the result of a
merger between AIR FRANCE and KLM
in 2004, is one of the leading European air transport groups. Its
main activities are the air transport of passengers and cargo as
well as aircraft maintenance. In 2011, AIR FRANCE KLM carried 75.8 million passengers and
1.1 million tons of cargo. The group's fleet comprises more 586
aircraft, including 173 regional aircraft operated by its partners
Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers
230 destinations in 113 countries from its hubs at Paris-Charles de Gaulle and
Amsterdam-Schiphol. The Flying Blue frequent flyer program is
leader in Europe and has over 20
million members. AIR FRANCE and
KLM currently operate from 12 U.S. gateways and provide service
from 125 U.S. cities through joint venture partner Delta Air Lines.
With their partners Delta Air Lines and Alitalia, AIR FRANCE and KLM operate the biggest
transatlantic joint venture with more than 250 daily flights. AIR
FRANCE and KLM are members of the
SkyTeam alliance which has 16 member airlines, offering customers
access to a global network of over 14,700 daily flights to 958
destinations in 173 countries. For more information or to
purchase tickets, visit www.airfrance.us, call 1-800-237-2747 or
contact your travel professional. For deals and the latest
information follow Air France on facebook.com/AirFranceUSA and
Twitter @AirFranceUS.
About Christie®
Christie is a global visual
technologies company and is a wholly-owned subsidiary of Ushio,
Inc., Japan, (JP:6925).
Consistently setting the standards by being the first to market
some of the world's most advanced projectors and complete system
displays, Christie is recognized as one of the most innovative
visual technology companies in the world. From retail
displays to Hollywood, mission
critical command centers to classrooms and training simulators,
Christie display solutions and projectors capture the attention of
audiences around the world with dynamic and stunning
images.
SOURCE Barneys New York