LONDON, November 16, 2012 /PRNewswire/ --
- Seventh annual Young Creative Chevrolet contest is
launched
- European students in fashion, photography, video and
visual arts are invited to take part
- Contest theme revolves around football, the planet's most
popular sport
- Chevrolet's global football sponsorships ensure high
exposure for participants
Chevrolet marked the official launch of Young Creative Chevrolet
(YCC) 2013, the seventh annual art and design contest for European
students of applied arts. Created by Chevrolet Europe in 2007, the
popular contest has steadily grown in participation and prestige.
This year's creative theme "The Football Phenomenon" challenges
young artists to explore the enduring popularity of this global
sport, which Chevrolet now supports on an equally far-reaching
level.
Susan Docherty, Chevrolet Europe
President and Managing Director, explains that the timing and theme
of YCC 2013 are ideal. "Through our football sponsorships, we are
delighted to get closer to the game and its billions of fans around
the world," Docherty says. "We believe our commitment to football
and continued support of up-and-coming artists will make for a
powerful and especially interesting YCC year."
A fresh look at football
The overarching theme of YCC 2013 is football: the game, its
fans and the passion. Creative briefs in this year's four YCC
applied arts disciplines aim to celebrate and provide unique
perspectives on the phenomenon of football.
- Fashion - The assignment is to design an
eye-catching, sporty outfit that captures the spirit of the
ultimate football fan. The outfit will be worn to showcase a new
Manchester United Special Edition Chevrolet Aveo.
- Photography - Beyond the glamour and thrill of
professional football is the essence of the sport - the teamwork,
the discipline, the grace under pressure. The assignment is to go
back to the basics and capture an image that sheds light on
football's universal appeal.
- Video - The assignment is to create an upbeat,
entertaining film that explains the rules and world of football to
those who do not play or follow the sport. The piece must also try
to make them into fans.
- Visual Arts - The goal is to design, through the
use of large-scale stickers, a Manchester United Special Edition
Chevrolet Aveo, which will be exhibited at European motor shows.
The sporty Aveo should be transformed into a "fan transporter" that
takes avid Manchester United fans to the games.
The contest theme was inspired by Chevrolet's recently
announced global sponsorships of premier-league teams
Manchester United and Liverpool,
as well as the One World Futbol Project, which delivers virtually
indestructible footballs to children in need. The extensive
marketing and media outreach surrounding these sponsorships will
likely contribute to heightened exposure for YCC 2013 and its
winners.
YCC grows in size and status
Young Creative Chevrolet (YCC) was launched by Chevrolet Europe
in 2007 to foster creativity and support emerging artists in the
early stages of their careers. The sixth year of YCC was
marked by a notable jump in participation, with 280 applied arts
schools from 24 European countries taking part. The growing
interest in the contest may be explained not only by the
attractive monetary prizes awarded both to national
and European YCC winners, but also by the promise of public
recognition and - in the case of European winners - exposure to
creative professions through unique behind-the-scenes work
experiences and, in 2012, the YCC award
night itself.
For YCC 2013, a first jury selection will be made at the
national level by June 2013, with a
maximum of three prizes awarded per discipline. The winning entry
in each discipline will advance to the European finals in
July 2013. National and European YCC
juries are composed of distinguished artists in related fields, as
well as design experts, media professionals and senior Chevrolet
officers.
School registration now open
In line with YCC guidelines, applied arts
schools across Europe are invited
to register online by December 31,
2012. Only students from official YCC schools may take part
in what promises to be the most competitive and high-profile
contest yet.
More information can be found here.
About Young
Creative Chevrolet
Young Creative Chevrolet is the annual pan-European art and
design contest launched by Chevrolet Europe in 2007 to foster
creativity, support emerging artists in the early stages of their
careers and reinforce core values of the Chevrolet brand. Every
year, young artists are challenged to respond to creative briefs in
selected applied arts' disciplines, such as fashion, photography,
video and visual arts. With this initiative,
Chevrolet Europe provides an opportunity for
students not only to apply their talent, but also interact with
professionals in their respective fields and present their work to
a broad audience including the lifestyle media. In each
participating country, a jury composed of respected artists and
professionals awards a maximum of three prizes per discipline. All
first-prize national winners automatically qualify for the
pan-European competition, in which an international jury selects
the best three projects in each discipline. In addition to monetary
prizes (1st place: €4,000; 2nd place €3,000; 3rd place: €2,000),
European YCC winners are offered a unique behind-the-scenes work
experience with professionals in their respective disciplines.
Young Creative Chevrolet has steadily grown from eight
participating countries and 32 schools in 2007 to 24 countries and
280 schools in 2012. For more information on the YCC
contest, please
visit http://www.youngcreativechevrolet.eu or http://www.facebook.com/youngcreativechevrolet.
About
Chevrolet
Chevrolet is General Motors' largest global brand with annual
sales of more than four million vehicles in more than 140
countries. It is the fourth biggest global car brand in terms of
sales and also one of the fastest growing brands in the
world. Chevrolet cars combine bold design,
performance, innovation and practicality. They provide outstanding
value for money. Established in the U.S. by
Swiss émigré Louis Chevrolet in
1911, the brand celebrated its centenary in 2011. The brand was
re-launched in Europe in 2005. It is represented
with a total of 2,500 sales and service outlets in Western
and Central
Europe. The European Chevrolet line-up includes the
Spark city car, the small Aveo sedan and hatchback, the compact
Cruze sedan and hatchback,
the Orlando family van, the Captiva
SUV, the legendary Camaro and Corvette sports
cars and the extended-range
Volt electric car. In 2012, Chevrolet is
launching the Cruze station wagon and
the Malibu mid-size sedan. More information
on Chevrolet can be found
at http://www.chevroleteurope.com or media.chevroleteurope.com.
Vijay Iyer
Director, Chevrolet & Cadillac Communications, Chevrolet
Europe
Tel.: +41-44-828-29-80
Mobile: +41-79-201-57-52
Fax: +41-44-828-25-35