Liga Mx Mexican Soccer Quarterfinals Push Azteca America to Number
Two in Key Male Demos and Ranked Number Three Spot in Prime
LOS ANGELES, Nov. 16, 2012 /PRNewswire/ -- Azteca America posted strong overnight network
numbers on Nov. 14 thanks to
thrilling soccer matches for the first leg of the playoff
quarterfinals of the Liga Mx Mexican soccer championship.
According to the Nielsen Company, the network garnered a 12%
market share of Persons 18-49 of Spanish-language broadcast
networks* during primetime, 7pm –
11pm. AZA Ranked # 2 in key male
demos: M18-49 and M25-54 and #3 in other key demos: P18+, P18-49,
P25-54, and P2-17.
Azteca America is broadcasting
the home matches of Cruz Azul and
Monarcas Morelia for the playoff cycle. Following the first leg,
Cruz Azul carried a one-goal
advantage against Leon, with Monarcas Morelia two goals behind Club
America. The highest goal advantage of the two-match, home-and-away
series advances to the semifinals.
The primetime lineup began at 7pm
with "Al Extremo," followed by the Cruz Azul-Leon match at
8pm and Monarcas- America at
10pm.
"We're excited with this positive traction and hope to follow
our teams all the way to the finals," said Azteca America CEO
Martin Breidsprecher.
About Azteca America
Azteca America engages
Spanish-language viewers by creating unique, passionate and
enlightening content that is relevant to the daily lives of our
audience. Wholly owned by Mexican broadcaster Azteca, the
second-largest producer of Spanish language content in the world,
Azteca America complements its
Mexican programs with an innovative lineup of shows from
third-party producers and distributors to ensure the finest
programming for its audience. The company provides tailored,
multi-platform advertising solutions for clients seeking to reach
the most dynamic consumer group in the country.
Source: The Nielsen Company, NTI, NTI-H for Spanish-Language
Cable Networks, Live+SD Data, 11/14/12, 7p-11p Daypart Average,
000s.
*Six Spanish-language networks included are: AZA, UNI, TEL, TF,
ETV, MUNDOFOX.
Press Contact:
Daniel McCosh
011-5255-1720-0059
dmccosh@gruposalinas.com
SOURCE Azteca America