ZURICH, November 19, 2012 /PRNewswire/ --
First-ever drivable Hot Wheels production model
The dream of millions of Hot Wheels® fans of all
ages will come to life when the Camaro Hot
Wheels® Edition arrives at Chevrolet dealerships
early next year. This is the first time a full-size production Hot
Wheels® car has been offered for sale by any
manufacturer.
Blister packaging and orange race track not included.
"Millions of us grew up playing with Hot Wheels," said
Chris Perry, vice president of
Chevrolet Marketing. "Offering a special production model of the
Camaro Hot Wheels is an opportunity to bring those memories to
life, for kids of all ages."
The Camaro Hot Wheels® Edition debuted at the
Specialty Equipment Market Association (SEMA) Show in Las Vegas on Monday. A special run of the
Camaro Hot Wheels® Edition will be produced in the
first quarter of 2013 - and like the collectable toys on which it
is based - when they're gone, they're gone.
"It's been nearly 20 years since I started designing cars for
Hot Wheels and I have yet to drive one home," said Felix Holst, vice president of creative for the
Mattel Wheels Division. "Personally, I can't wait to open the doors
and see the Hot Wheels Camaro sitting in the garage."
The appearance of the Camaro Hot Wheels® Edition
echoes the cues that Hot Wheels enthusiasts recognize, including a
vibrant, graphics-accented metallic paint scheme. The result is
instantly recognizable as a Hot Wheels.
The Camaro Hot Wheels® Edition is available in
V8 coupe with manual or automatic transmission, blending exterior
cues of the high-performance Camaro ZL1 with a Kinetic Blue
exterior color and unique graphics. Exterior highlights
include:
- ZL1 rear spoiler
- ZL1 front upper grille
- Ground effects package, including front splitter and rocker
treatment
- Black 20-inch wheels
- Two-tone matte hood graphic and rear taillight panel "blackout"
graphic
- Fender "flame" graphics
- Hot Wheels grille and decklid logos.
On the inside, a black leather-trimmed interior is accented with
red and black seat stitching with the Hot Wheels logo embroidered
on the front seats. The instrument panel and door inserts are
black, with the Hot Wheels-style flame decal on each door. Hot
Wheels® Edition sill plates also distinguish the
car, along with Camaro-logo premium floor mats with red edging.
The Camaro Hot Wheels® Edition features a 6.2L
V8 coupled with a manual transmission that churns out 432
horsepower (318 kW) and 569 Nm of torque, or an automatic which
develops 405 hp (298 kW) and 556 Nm of torque. The latter features
fuel-saving Active Fuel Management.
The Camaro Hot Wheels® Edition, which comes with
a seven-inch touchscreen full color radio with Bluetooth hands free
and audio streaming, will be available to order in Europe as of November
8, 2012. The package price for Europe will be announced shortly.
FAST FACT: The original Custom Camaro 1:64-scale toy
from 1968 was one of the original16 Hot Wheels issued and remains
one of the most valuable Hot Wheels toys among collectors.
Hot Wheels® is a registered trademark of Mattel,
Inc. All rights reserved.
About
Chevrolet
Chevrolet is General Motors' largest global brand with annual
sales of more than four million vehicles in more than 140
countries. It is the fourth biggest global car brand in terms of
sales and also one of the fastest growing brands in the world.
Chevrolet cars combine bold design, performance, innovation and
practicality. They provide outstanding value for money. Established
in the U.S. by Swiss émigré Louis
Chevrolet in 1911, the brand celebrated its centenary in
2011. The brand was re-launched in Europe in 2005. It is represented with a total
of 2,500 sales and service outlets in Western and Central Europe. The European Chevrolet line-up
includes the Spark city car, the small Aveo sedan and hatchback,
the compact Cruze sedan and hatchback, the Orlando family van, the Captiva SUV, the
legendary Camaro and Corvette sports
cars and the extended-range
Volt electric car. In 2012, Chevrolet is
launching the Cruze station wagon and the Malibu mid-size sedan.
More information on Chevrolet can be found
at http://www.chevrolet.co.uk or media.chevrolet.co.uk.
Vijay Iyer
Director, Chevrolet & Cadillac Communications, Chevrolet
Europe
Tel.: +41-44-828-29-80
Mobile: +41-79-201-57-52
Fax: +41-44-828-25-35
SOURCE Chevrolet