LONDON, November 19, 2012 /PRNewswire/ --
- First pizza
delivery company to launch pizza suitable for coeliacs -
Domino's Pizza, the pizza delivery expert, is to launch a new
gluten-free pizza on Monday [November 19,
2012]. The company is the UK's first major pizza delivery
chain to provide a pizza which is suitable for coeliacs and those
who are gluten-intolerant.
(Logo:
http://photos.prnewswire.com/prnh/20121012/567789 )
Accredited by Coeliac UK, the national charity for people with
coeliac disease, Domino's new gluten-free pizza will be available
nationwide for delivery and collection orders from November 19, 2012. While some gluten-free
products attract a premium, Domino's gluten-free pizza will be
charged at the same price as its other pizzas.
Following numerous requests from the general public, Domino's
has spent the past four years searching the UK and overseas for a
suitable supplier for the gluten-free base. After rigorous testing,
the company has found a gluten-free base which meets Domino's high
standards for both quality and taste.
The new pizza base will also be suitable for those who are
allergic to dairy or lactose-intolerant and, as all Domino's pizzas
are made to order from scratch, it can be ordered without cheese to
provide a dairy-free pizza.
Simon Wallis, sales and marketing
director for Domino's, said: "It's been a long time coming but we
can't wait to officially launch our new gluten-free pizza. We've
worked long and hard with Coeliac UK and our new product
development team to develop a product which is not only gluten-free
but really tastes great too. We hope the product will bring the
enjoyment of pizza to a new set of customers who, until now,
haven't been able to tuck into a Domino's with their friends and
family."
Sarah Sleet, Coeliac UK chief
executive, said: "We know that eating out safely is a top concern
for people with coeliac disease, who must follow a strict
gluten-free diet for life. We are working with the catering
industry to help them deliver good quality menu choices for people
with coeliac disease and are delighted that Domino's is recognising
the importance of catering for this market."
Domino's gluten-free pizza will be available to order online and
in-store from November 19, 2012. To
order or find your nearest store, log onto
http://www.dominos.co.uk.
For further information about coeliac disease, visit
http://www.coeliac.org.uk
Notes to Editors:
For details and FAQs on Domino's gluten-free pizza, please see
http://www.takeafreshlook.co.uk/standards.htm.
Domino's Pizza Group plc is the leading player in the
fast-growing pizza delivery market and holds the exclusive master
franchise to own, operate and franchise Domino's Pizza stores in
the UK, Republic of Ireland,
Germany, Switzerland, Liechtenstein and Luxembourg. The first UK store opened in
Luton in 1985 and the first Irish
store opened in 1991. In April 2011,
the Group acquired a majority stake in the exclusive master
franchise to own, operate and franchise Domino's Pizza stores in
Germany. In September 2012, the Group acquired the master
franchise for Switzerland,
Luxembourg and Liechtenstein and an option to open stores in
Austria prior to the end of
2014.
As at 24 September 2012, there
were 770 stores in the UK, Republic of
Ireland, Germany and
Switzerland. Of these, 597 stores
are in England, 51 are in
Scotland, 30 are in Wales, 20 are in Northern Ireland, one is on the Isle of Man, one is a mobile unit, 48 are in
the Republic of Ireland, 10 are in
Germany and 12 are in Switzerland.
Founded in 1960, Domino's Pizza is one of the world's leading
pizza delivery brands. Through its primarily franchised system,
Domino's Pizza operates a global network of more than 10,000
Domino's Pizza stores in 73 international markets. Domino's Pizza
has a singular focus - the home delivery of pizza, freshly made to
order with high quality ingredients.
Customers in the UK can order online at
http://www.dominos.co.uk, in the Republic
of Ireland at http://www.dominos.ie and in Germany at http://www.dominos.de. In addition,
mobile customers can order by downloading Domino's free iPhone,
iPad and Android apps.
Ref: DPGL/CM/704
For more information, please contact:
The Domino's Pizza Press Office
Domino's Pizza Group Ltd
Tel: +44-(0)1908-580-654
E: pr@dominos.co.uk