SEATTLE, Nov. 19, 2012 /PRNewswire/ -- Ascentium, one of
the largest independent customer engagement agencies in
the United States, today announced
its re-launch as SMITH following the full integration of Cactus
Commerce, a digital commerce company acquired in September 2011. The newly re-launched agency
combines a multi-discipline staff and an enterprise-class
technology capability of powering and executing compelling
experiential marketing initiatives for its brand partners.
By uniting Cactus' deep enterprise commerce capabilities with
the creative power of Ascentium, SMITH brings a unique service
proposition to brands to help define and create transactional brand
moments. SMITH is positioned to conceptualize, create and implement
complete branded experiences online through its ability to deliver
front-end brand strategy and design coupled with back-end
technology to support and foster online engagement throughout the
customer lifecycle.
"We heard what our brand partners were asking for and we took
the steps to develop a more artful, sophisticated approach to
digital marketing," said Steve
Farrell, Chief Creative Officer of SMITH. "The
term 'Smith' has long connoted a specialized craftsman defined by
his or her trade. We are focused on becoming the 'Smiths' of
technology and creative for brands in the digital age."
"Helping our customers envision the types of digital brand
experiences they can create is only the beginning. We take
that thinking, design the right kind of experience, then build and
integrate it into our customer's environments," said Fab Di
Carlantonio, EVP Digital Platforms of SMITH. "The vision we
have worked towards over the last year combines our technology and
creative firepower to deliver these vertically integrated
solutions."
To complete the re-launch, the company will move its corporate
headquarters from Bellevue,
Washington to downtown Seattle, in anticipation of expanding the
agency's workforce as a result of further business growth.
About SMITH
SMITH is a leading customer engagement
agency and master maker of brand and transactional experiences for
humans living in an all-channel world. SMITH represents world-class
brands including Microsoft, Cisco, Motorola, Nestle, Sam's Club,
Xerox and MasterCard. The company is headquartered in Seattle, Washington, with offices in
Atlanta, Portland, Spokane, Toronto and Ottawa. Learn more at
www.smith.co.
Contact:
Jacob Green
jgreen@kwitco.com
646.747.7145
SOURCE SMITH