Ketchum Names First Global KSR Director, Underscoring Its
Commitment to Social Responsibility
NEW YORK, Nov. 19, 2012 /PRNewswire/ -- Ketchum, one
of the world's leading public relations agencies and
PRWeek's Agency of the Year, appointed Julie Ferriot to the newly created position of
global director of Ketchum Social Responsibility (KSR). In her new
role, Ferriot will expand the firm's robust KSR program, continue
to engage employees in volunteerism efforts, and oversee Ketchum's
four-year global pro bono partnership with Room to Read. A
global charity dedicated to supporting literacy and gender equality
in education, Ketchum has donated more than $1.5 million worth of time to the cause.
"With a goal of being an industry leader in the area of
corporate citizenship, we knew we needed someone to align and
support the many robust initiatives happening across the agency,"
said Rob Flaherty, senior partner and CEO. "Julie brings an
excellent combination of experience and passion for corporate
social responsibility work that inspires participation by our
colleagues around the world."
Ferriot's previous role at Ketchum was vice president and
management supervisor in the Corporate Practice of Ketchum West's San
Francisco office. She counseled clients across many
industries on corporate social responsibility and philanthropic
engagement and served as Ketchum's liaison with Room to Read.
"I am eager to further engage Ketchum colleagues around the
world in our initiatives and to adopt social and environmental
policies to create a consistent and collaborative program
everywhere," said Ferriot. "I'm also committed to delivering a
higher level of communication and understanding of Ketchum's work
in this space, so clients, employees and the industry recognize
that Ketchum truly leads by example when it comes to corporate
social responsibility."
Underscoring its commitment to community service, the agency's
global offices recently participated in KSR service days with a
particular focus on efforts to promote literacy and education. More
than 825 colleagues from 21 of the agency's global offices
participated in activities in support of literacy and other worthy
causes in cities around the world. For example:
- Ketchum Buenos Aires – Partnered with the U.S. Embassy to
sponsor a workshop that taught communication strategies to
representatives of more than 90 non-governmental organizations
(NGOs).
- Ketchum Beijing – Spent more than three weeks collecting 216
new and used children's books for donation to the Library Project,
a U.S.-based organization with offices in China.
- Ketchum Dusseldorf – Raised money for the Pumpkin House, a
children's home in India serving
approximately 75 children in need, and participated in Run4Ideas, a
6K run through the city that resulted in one
euro being donated to one of the race's charitable partners
for each kilometer run.
- Ketchum Los Angeles – Restored a
Los Angeles schoolyard
garden.
- Ketchum London – Donated public
relations support for the Tottenham neighborhood's Gladesmore
Community School and its release of a song commemorating the 2011
London riots as a way to change the negative image of the
community.
- Ketchum Munich – Hosted an in office 'flea market' to benefit
Room to Read, raising €1000 for the organization.
- Ketchum New York – Painted a public high school in partnership
with Publicolor, a non-profit organization that combines mentorship
programs with the revitalization of public schools and civic
spaces.
"I am extremely proud of the work that our colleagues around the
world have been doing to give back to their communities and help
improve the lives of others. Their work demonstrates the power of
communication and business to create a better world," said
Flaherty. "I had the privilege of being part of a KSR day in
India during my recent trip there,
and it drove home for me the importance of our commitment to social
responsibility as well as the very special and unique Ketchum
culture that spans the globe."
Ketchum also supports other important causes, including the
World Economic Forum, for which Ketchum provides a full-time
employee at the Forum's Geneva
headquarters through a secondment program, and continued support
for the U.N. Global Compact, for which Ketchum was the first public
relations firm to join and remains an active member. The agency is
currently matching employee donations to the Red Cross in the wake
of Hurricane Sandy. Further, Ketchum is in the process of
finalizing policy statements that detail its goals in different
areas of social and environmental responsibility which will be
available later this year. To view Ketchum's latest KSR Report,
please visit http://www.ketchum.com/corporate_citizenship.
About Ketchum
Ketchum is a leading global
communications firm with operations in more than 70 countries
across six continents. Named 2012 PR Agency of the Year
(PRWeek) and the winner of an unprecedented three
consecutive PRWeek Campaign of the Year Awards, Ketchum
partners with clients to deliver strategic programming,
game-changing creative and measurable results that build brands and
reputations. For more information on Ketchum, a part of Diversified
Agency Services, a division of Omnicom Group Inc., visit
www.ketchum.com.
About Diversified Agency Services
Diversified Agency
Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC)
(www.omnicomgroup.com), manages Omnicom's holdings in a variety of
marketing communications disciplines. DAS includes over 200
companies, which operate through a combination of networks and
regional organizations, serving international and local clients
through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc.
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and
buying, digital and interactive marketing, direct and promotional
marketing, public relations, and other specialty communications
services to over 5,000 clients in more than 100 countries.
SOURCE Ketchum