MOSCOW, November 20, 2012 /PRNewswire/ --
During the 3rd quarter of 2012
RT's audience among all news channels in the UK was third largest
after BBC News and Sky News* according to BARB. It was also greater
than the audience of all other English-language foreign news
channels tracked by BARB, including Al Jazeera English, Fox News
and Euronews.
Nearly 2.5 million of UK viewers tuned in to watch RT during
3Q2012 according to the publically available BARB report. The
report also shows that in average weekly ratings RT is ahead of Al
Jazeera English, has double the viewership of Euronews and
surpasses the audience of US' Fox News by more than three times
over the same period.
BARB data confirm the results of an earlier study by Kantar
Media that showed that RT has overtaken other major
English-language news channels in the UK in terms of viewership**.
Kantar survey respondents cited "different take on news from
mainstream media", "informative news coverage", and its range of
stories of interest to the audience when explaining why they chose
RT over other news channels. For its news coverage RT has been
nominated for an International Emmy Award in 2012 and 2010.
BARB (Broadcasters' Audience Research Board) began measuring RT
in its weekly rankings in the summer of 2012. BARB provides
official TV audience measurement in the UK. The organization
collects overnight data on TV viewership of more than 250 channels
that broadcast in the UK through the top-box technology which
tracks the watching of specific programs in participating
households. Its findings are publically accessible and are among
the most credible statistics of this kind available in Britain.
RT is a global international news network that broadcasts in
English, Arabic and Spanish from its studios in Moscow and Washington, DC, and is available to 550
million viewers worldwide. Pew Research Center's 2012 study named
RT, whose YouTube channel has passed 815 million views, as the
largest provider of news video footage on the world's largest video
sharing platform. RT is the only Russian TV channel to garner two
nominations for the prestigious Emmy International Award.
*BARB Quarterly Reach Report- Quarter 3 2012 (BARB weeks
2293-2305) Individuals 4+ +
(http://www.barb.co.uk/report/quarterly-channel-reach-open/download/2012-Q3-QTVS.pdf)
**Based on weekly viewership