Ambience Lighting, Space Saving Furniture & Baking Equipment
are the UK's Most Popular Homeware Items
LONDON, November 20, 2012 /PRNewswire/ --
The countdown to Christmas
officially begins online on Cyber Monday,
26th November with
record-breaking sales on ambience lighting, space saving furniture
and baking equipment expected between 4-5PM on Wayfair.co.uk
Wayfair.co.uk, a UK online retailer of everything for the
home has today announced its sales predictions for Cyber
Monday, the web's biggest shopping day which falls globally on
Monday 26th November. Peak shopping time on the site is
expected to be between 4-5PM, with a
fairly equal consumer gender split - 52% females v 48% males buying
items for the home.
(Photo:
http://photos.prnewswire.com/prnh/20121105/573305 )
With Christmas being the perfect time for entertaining friends
and hosting family-get-togethers, Wayfair.co.uk expects high
demands for the second-year running on its ambience lighting
products with the addition of space saving furniture and baking
equipment. It expects this year's top five selling products will
be:
- Home Essence Mother and Child Floor Lamp
- Astro Lighting Amalfi Wall Light
- Home Essence Boston Stowaway 4 stool dining set
- Home Essence Stanley Butterfly 4 Chair Dining Set
- KitchenCraft Cast Iron Steel Baking stone
While Cyber Monday has traditionally been regarded as a US
commercial tactic along with Black Friday, following Thanksgiving, it has today developed into a
worldwide online retail phenomenon, particularly in the UK.
Wayfair.co.uk experienced its biggest ever sales peak last year on
Cyber Monday, 28th November
2011 at 4.30PM.
"Last year we saw a major sales peak on Cyber Monday which
despite it not being a major day on the British retail calendar, it
has today become our biggest trading day of the year. We're gearing
ourselves up for it again by offering mass discounts and free
delivery on thousands of homeware items and furniture," commented
Joel
Stevenson, UK Managing Director,
Wayfair.co.uk. "We're expecting significant sales peaks
particularly on ambience lighting, space saving furniture which
makes perfect sense being practical homeware items for hosting
sociable yet intimate get-togethers over the holiday season. We've
seen however a growing demand in baking products throughout the
year, with the Cast Iron Baking Stone being one of the most popular
items of 2012."
In 2011, Wayfair.co.uk saw an impressive peak in sales for two
particular ambience lighting products being the Rome Floor Lamp in
Satin Chrome, and Dar Lighting Boda One Light Pendant in Satin
Chrome, followed by the Cordless Hot Tray in brushed steel,
emphasising last year's demands for chrome and steel finished home
items.
A recent survey conducted by Wayfair US, showed over three
quarters (77%) of its online shoppers are planning to shop
exclusively online on Black Friday, traditionally a bricks and
mortar only shopping spree. The emphatic and continual shift in
consumer behaviour towards online purchasing signals an all-time
high for e-commerce, with forecasts of more than £60 billion worth
of gross online sales expected to be made within the seasonal
Thanksgiving period, in the US alone.
Wayfair US has increased the number of products available on its
site by 500% along with staff numbers, has shortened delivery times
and opened two new warehouses on both coasts, ready to meet its
up-coming high seasonal demands.
Cyber Monday signifies the start of the Christmas shopping
period when Britons are gearing themselves up for major
bargain-hunting. With the UK economy in the midst of depression,
finding the most competitive deals on the marketplace coupled with
free delivery options are now vital considerations for UK
shoppers.
Notes to editors:
The items listed in the press release have been discounted and
can be found on Wayfair.co.uk:
- Home Essence Mother and Child Floor Lamp, £39.99 - includes 55%
discount plus free delivery
- Astro Lighting Amalfi Wall Light, £29.52 - includes 17%
discount plus free delivery
- Home Essence Boston Stowaway 4 stool dining set, £176.99 -
includes 29% discount plus free delivery
- Home Essence Stanley Butterfly 4 Chair Dining Set, £112.99 -
includes 51% discount plus free delivery
- KitchenCraft Cast Iron Steel Baking stone, £14.99 - includes
58% discount
For more Wayfair.co.uk Cyber Monday deals, click here.
About Wayfair.co.uk:
Wayfair LLC is the parent company of Wayfair.co.uk - an online
retailer offering everything for the home. With a massive selection
of over 500,000 items for the home, to suit all styles and budgets
from over 1,600 leading brands - chances are you'll find just the
right item for your home. Other sites under the Wayfair umbrella
include Wayfair.com, Wayfair.de, Wayfair.com.au, AllModern.co.uk,
AllModern.com and JossandMain.com.
Headquartered in Boston,
Massachusetts, USA, Wayfair employs over 1,300 people
globally and was recently named the 28th most valuable
private digital company by Business Insider. Wayfair has in
total seven business and distribution centres across the United States, the United Kingdom, Ireland, Germany and Australia.
Media contact:
To arrange an interview, request high resolution photography or
for more information on Wayfair.co.uk, please contact:
Karen Hamblen
UK PR Manager, Wayfair.co.uk
Email: Khamblen@wayfair.com
Mob: +44(0)7-427-317-167
SOURCE Wayfair.co.uk