NEW YORK, Nov. 20, 2012 /PRNewswire/ -- Reportlinker.com
announces that a new market research report is available in its
catalogue:
Western Europe B2C E-Commerce Report 2012
http://www.reportlinker.com/p0191555/Western-Europe-B2C-E-Commerce-Report-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=e-Commerce
B2C E-Commerce in Western
Europe shows strong regional Differences
In its latest "Western Europe
B2C E-Commerce Report 2012", Hamburg-based secondary market research
company yStats.com has compiled interesting facts and figures about
the B2C E-Commerce market in Western
Europe. Aside from trends and revenue figures, the report
covers market shares and successful product categories, as well as
Internet and online shopper figures and leading players in the B2C
E-Commerce markets in the UK, France, Spain, Italy,
the Netherlands, and Belgium. Furthermore, the report includes
information about the entire Western European region as well as the
countries Portugal, Ireland and Luxembourg. For Great Britain, France, Spain, and Italy, separate reports are also
available.
The Western European countries UK, Ireland and France have the highest retail website
penetration, clearly surpassing the European average of
approximately 80%. With regard to M-Commerce compared to all B2C
E-Commerce activities, the Western European countries UK and
Spain are two of the top three
Western European countries.
Food and Fashion Items important British E-Commerce Product
Categories
While in 2010 almost two thirds of the British population ordered
products and services online, 2011 saw this figure increase to more
than 70%.
In the first half of 2012, online shoppers in the UK spent almost
35 billion GBP. "Fashion and sporting
goods" were the most popular product categories in 2011, followed
by "Travel" and "Household Items". In the UK, online food and
fashion purchases are also becoming increasingly popular, along
with the use of daily deal websites. Almost half of all consumers
make at least one fashion purchase per month. Mobile shopping is
another growing trend in the UK.
In the UK, Amazon has the highest number of unique visitors in
2012, clearly ahead of mass merchants Argos and Tesco, which have
fewer unique visitors combined than Amazon has alone.
Growing B2C E-Commerce Revenue in France despite decreasing Transaction
Value
Although B2C E-Commerce revenue in France increased by nearly a quarter in the
first half of 2012 compared to the same period in 2011, the average
value of individual online purchases decreased. In 2012, more than
half of all Internet users in France intended to book "Travel Arrangements"
online, followed by services and cultural products such as books
and music. Approximately one eighth of all online shoppers in
France have previously made
purchases with their mobile devices and another two thirds intend
to do so in the near future. Meanwhile, online shopping via
Facebook is less successful. Less than 5% of all Facebook users
intend to make purchases using this social media portal.
In the first half of 2012, almost half of all online shoppers in
France made online purchases from
mass merchant Amazon, followed by travel agency website Voyagessncf
and consumer electronics outlet Fnac. In terms of unique visitor
numbers, generalist La Redoute comes ahead of the competition.
M-Commerce and Social Networks increasingly important in
Spanish B2C E-Commerce
In 2011, more than half of all Internet users made purchases
online, spending more than 800 Euro
on average. The most popular products in 2011 were "Holiday
Accommodation" and "other Travel Services" as well as "Event
Tickets". Online food shopping has yet to successfully establish
itself in Spain, whereas the
popularity of mobile shopping is soaring. Aside from mobile
shopping, social media sites also spur B2C E-Commerce in
Spain. Almost 50% of all social
media users in Spain read product
and service reviews on social networks prior to making a
purchase.
In Spain, computer and consumer
electronics retailers draw the highest numbers of visitors.
Movistar, Orange, Apple, and Vodafone are four of the five most
successful companies there.
Daily Deal Revenues contribute to B2C E-Commerce Growth in
Italy
In Italian B2C E-Commerce, a mid-range double digit percentage
growth is expected for 2012. This can be attributed to the soaring
popularity of daily deal websites and private sales, as well as to
the increase in mobile shopping. Despite the growing use of mobile
devices, in 2011 they only accounted for 1% of all B2C E-Commerce
revenue.
In Italy, Zalando is ahead of
Amazon when it comes to the number of unique visitors. IBS, an
Italian seller of books, music and films, is also very successful
in Italy. In 2011, it increased
its revenue to 70 million EUR, the
majority of which was generated online.
Travel-related Online Purchases very popular in the Netherlands and Belgium
In the Netherlands, product-based
E-Commerce increased by more than 10% between 2010 and 2011, even
if the average online shopping basket decreased slightly.
Travel-related categories accounted for the largest share of online
revenue generated in 2011. The online retail websites with the
highest number of unique visitors are mass merchants Bol and
Wehkamp, clearly ahead of fashion retailer Zalando in third
place.
The number of online shoppers in Belgium is growing proportionally to the
confidence in B2C E-Commerce safety. According to forecasts, B2C
E-Commerce revenue in 2012 is expected to grow by almost 10%.
"Event Tickets" and "Holiday Accommodation" were the most popular
online categories in 2011. Mass merchant Unigro and fashion
retailer La Redoute are the leading online retailers in
Belgium, measured by the number of
unique visitors.
Internet Use more widespread in Luxembourg and Ireland than in Portugal
In 2011, only slightly more than half of all consumers in
Portugal used the Internet every
week, mainly to research product information and other topics.
After completion of online research, "Consumer Electronics" and
"Gardening Equipment" were mostly bought online. In Ireland, more than 40% of all people shopped
online in 2011, with travel-related arrangements accounting for the
majority of purchases. In Luxembourg, both the number of Internet users
and that of online shoppers were clearly above the EU average.
"Books, Magazines and Newspapers" and "Holiday Accommodation"
ranked as the most popular product categories.
Overall, B2C E-Commerce is widespread in Western Europe, whereby the number of Internet
users and online shoppers is lower in Southern countries within
Western Europe.
Key Findings
• Online shops in the UK, France, and Germany accounted for more than 70% of all B2C
E-Commerce sales made in Europe in
2011. Furthermore, B2C E-Commerce sales in Europe accounted for approximately 5% of the
total retail market value in 2012.
• B2C E-Commerce sales in the UK are expected to experience
declining growth rates from 2013 on.
• In Q1 2012, more than three-quarters of Internet users in
France had ever "Shopped
Online"
• "Holiday Accommodation", "Other Travel Services" and "Event
Tickets" were the most purchased product/service categories by
online shoppers in Spain in
2011.
• Zalando.it was leading in terms of unique visitors among B2C
E-Commerce websites in Italy in
May 2012, followed by Amazon.it and
Euronics.it.
About our Reports
- Market reports by yStats.com inform top managers about recent
market trends and assist with strategic company decisions
- yStats.com provides secondary market research: By using various
sources of information we ensure maximum objectivity for all
obtained data. As a result companies get a precise and unbiased
impression of the market situation.
- The analyses, statistical reports and forecasts are only based on
reliable sources including national and international statistical
offices, industry and trade associations, business reports,
business and company databases, journals, company registries and
news portals.
- Our international employees research and filter all sources and
translate relevant information into English. This ensures that the
content of the original studies is correctly interpreted.
- yStats.com delivers all research results as PowerPoint files. All
data can therefore be used directly for board presentations or be
individually adapted.
- If required, yStats.com provides in-depth analysis for all
research projects. Simply send us a request.
1. EUROPE & WESTERN EUROPE: REGIONAL
1.1. Management Summary
1.2. Trends
• B2C E-Commerce and Mobile Commerce Trends in Western Europe, 2011/2012
• B2C E-Commerce of Technical Consumer Goods in Europe, H1 2011 and Share of B2C E-Commerce
Sales on total Technical Consumer Goods Sales in selected European
Countries, in %, H1 2011
• Top 10 Countries regarding Retail Website Penetration in
Europe, by Country, in %,
May 2012
1.3. Sales
• B2C E-Commerce Sales in Europe,
in EUR billion, 2010-2011
• Mobile Commerce Sales in Europe,
in EUR billion, 2013f-2017f
• Mobile Sales in % of Online Sales, Annual Mobile Spending in EUR
and Change i• n Mobile Sales, in Europe, by Country, in %, 2010-2012f
1.4. Shares
• Share of Online Retail on total Retail in Europe, in %, 2010 & 2016f
• Share of Online Sales on total Retail Trade in European
Countries, by selected Countries, in %, 2011 & 2012f
1.5. Users / Shoppers
• Share of cross-border Online Shoppers on total Online Shoppers in
Europe, in %, 2011 & 2015f
2. UK B2C E-COMMERCE REPORT 2012
2.1. Management Summary
2.2. Trends
• B2C E-Commerce Trends in the UK, 2011/2012
• B2C E-Commerce Trends of Women in the UK, 2011/2012 and
Popular Places for Online Shopping, in %, August 2012
• Online Clothing Shopping Trends in the UK, June 2012 and Share of Online Clothing Shopping
on the total Clothing Shopping Market, in %, 2010 & 2012f
• Online Grocery Trends in the UK, October 2011, incl. Online Grocery Shopping
Sales, in GBP billion, 2011f & 2016f
• Online Activities from Home in the UK, in % of Internet Users,
October 2011
• Frequency of Shopping Online, in % of Online Shoppers,
2011
• Average per Capita Online Retail Spending of Online Shoppers
in the UK, by Gender, in GBP, 2011
• Average weekly B2C E-Commerce Sales Value in the UK, in GBP
million, May 2011 & May 2012
• Trends about Women in the UK in the Age Group 18-35 shopping
online for Health and Beauty Products, 2012
• Breakdown of Online Payment Methods in the UK, by Frequency of
Use, in %, Q1 2012
• Daily Deal Trends in the UK, Q1 2012 and Breakdown of Daily
Deal Providers by Sector, in %, Q1 2012
• Mobile Online Shopping Trends in the UK, 2011/2012
• Mobile Retail Traffic Trends in the UK, Sept. 2011 and Breakdown of Visits to UK B2C
E-Commerce Sites, by Mobile and Other, in %, Sept. 2011
• M-Commerce Trends in the UK, 2011 and How Consumers use their
Mobile Phones to shop in the UK, in %, 2011
• Smartphone Users accessing Online Retail, in the EU5 and by
Country, incl. the UK, incl. Year-on-Year Growth, Share of
Smartphone Users, in % and Year-on-Year percentage Point Increase,
May 2011 vs. May 2012
• Mobile Retail Website Conversion Rate in the UK, in % of Total
Website Users, Q1 2011 & Q1 2012
• In-Store Mobile Shopping Activities in the UK, in % of Mobile
Internet Users, January 2012
2.3. Sales• B2C E-Commerce Sales in the UK, in USD billion and
in % Growth, 2010-2016f• Online Sales in the UK, in GBP billion and
in % of Total Retail Turnover, 2011 & 2012f• Online Retail
Turnover in the UK, in GBP billion and in % of Total Retail
Turnover, 2010 & 2016f• Online Retail Spending in the UK, in
GBP billion, 2010-2012f• Online Retail Spending in the UK, in GBP
billion, H1 2011 & H1 2012
2.4. Shares
• Share of B2C E-Commerce on total Retail Sales in the UK, in %,
2011 & 2012f
• Share of Online Grocery Shopping Sales on total Grocery
Shopping Sales in the UK, in %, 2011f & 2016f
• Share of Mobile Online Sales on the total UK Online Sales
Market, in %, Q4 2009 & Q4 2011
2.5. Products• Types of Goods and Services bought online in the
UK, in % of Individuals, 2011• Types of Goods and Services bought
online in the UK, by Age Groups and Gender, in % of Individuals,
2011• Types of Goods and Services bought online in the UK, in % of
Online Shoppers, 2011• Online Shopping Product Category Sales in
the UK, in % Change, May 2012-Jun 2012 and Jun 2011-Jun 2012•
Average per Capita Spending of Online Shoppers on Goods and
Services in the UK, by selected Products, in GBP, 2011• Products
and Services purchased via Smartphones in the UK, in % of
Smartphone Owners, six Months to May
2010 and May 2012
2.6. Users / Shoppers
• Internet Users in the UK, in millions, Q2 2011-Q2 2012
• Individuals in Europe using
the Internet, by Country, in %, 2009-2011
• Internet User Penetration in the UK, by Age Groups, in %, Q2
2012
• Internet and Broadband Household Penetration in Europe, by Country, in %, 2007, 2009 &
2011
• Fixed Broadband Subscribers in the UK, in Total (millions) and
per 100 Inhabitants, compared to Germany, USA
and the OECD Total, 2006-2011
• Broadband Subscribers in the UK, by Access Technology compared
to the OECD Average in %, 2011
• Average Weekly Time Spent Online in the UK, in Minutes per
Internet User, 2008, 2010 & 2011
• Share of Online Shoppers in the UK, compared to the EU27
Average, in %, 2006-2011
• EU Comparison of Online Shopper Penetration, by Country, in %
of Population, 2011
2.7. Players• Top 100 UK B2C E-Commerce Websites, ranked by
Unique Visitors (Users) from the UK, May
2012 • Rank 1: Profile of Amazon• Rank 2: Profile of Argos•
Rank 3: Profile of Tesco• Rank 4: Profile of Apple• Rank 5: Profile
of Marks & Spencer• Rank 6: Profile of Next• Rank 7: Profile of
Asda• Rank 8: Profile of Debenhams• Rank 9: Profile of John Lewis•
Rank 10: Profile of B&Q
3. FRANCE B2C E-COMMERCE REPORT
2012
3.1. Management Summary
3.2. Trends
• B2C E-Commerce Trends in France, 2012
• B2C E-Commerce Research and Mobile Commerce Trends in
France, 2012 and Online Product
Research Methods, in % of Internet Users, H1 2012
• B2C E-Commerce Trends among Women aged 20-60 in France, 2012
• Online Travel Trends in France, 2011
• Online Payment Methods in France, by Popularity, in % of Online
Shoppers, 2012f
• Average Basket of Online Sales in France, in EUR, Q1 2011 & Q1 2012
• Average per Capita B2C E-Commerce Spending and Number of
Online Transactions of Online Shoppers, in EUR and total,
2007-2011
• Average per Capita B2C E-Commerce Spending of Online Shoppers
in France, in USD, 2012f &
2016f
• Average annual Online Spending in France and selected Countries worldwide, in %
of disposable Income of Online Shoppers, January and February 2012
• M-Commerce Trends in France,
2012
• Mobile Shoppers Growth in France, compared to 4 other EU Countries and
the Average, in % of Smartphone Users, October 2010 vs. October
2011
• Smartphone Users accessing Online Retail Sites, in the EU5 and
by Country, including France;
including Year-on-Year Growth, Share of Smartphone Users, and
Year-on-Year percentage Point Increase, May
2011 vs. May 2012
• Type of Purchase made via Mobile Devices, in % of Mobile
Shoppers, as of March 2012
• In-Store Smartphone Activities, in % of Smartphone Owners,
January 2012
• Breakdown of M-Commerce Readiness of Online Retailers in
France, in %, Q1 2012
• F-Commerce Trends in France,
2012 and Share of Online Retailers with Websites on Facebook, in %
of Online Retailers, Q1 2011 & Q1 2012
• Daily Deal Trends in France,
2011/2012
3.3. Sales• B2C E-Commerce Sales in France, in USD billion and in % Growth,
2010-2016f • B2C E-Commerce Sales in France, in EUR billion, 2009-2011• B2C
E-Commerce Sales in France, in EUR
billion, Q1 2011 & Q1 2012
3.4. Shares
• Share of B2C E-Commerce on total Retail Sales in France, in %, 2008-2012f
• Share of B2C E-Commerce on total Distance Sales in
France, in %, 2010 & 2011
3.5. Products• Types of Goods and Services bought online in
France, in % of Internet Users,
2010-2012f• Leading Online Product Categories in France, in % of Online Shoppers,
January/February 2012• Smartphone and Tablet Purchases in
France, by Product Category, in %
of Users, H1 2012• Leading Mobile Shopping Product Categories in
France, by Product, in % of Total
Mobile Users, May 2012
3.6. Users / Shoppers
• Individuals in Europe using
the Internet, by Country (including France), in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in France, in Total (millions) and per 100
Inhabitants, compared to Germany,
USA and the OECD Total,
2006-2011
• Fixed Broadband Subscribers in France, by Access Technology, compared to the
OECD Average, in %, 2011
• Online Shoppers in France, in
millions, Q1 2011 & Q1 2012
• Share of Online Shoppers in France on Individuals, compared to the EU
Average, in %, 2007, 2009 & 2011
• Share of Online Shoppers on Internet Users, in %, 2011 &
2012f
• Online Shopper Penetration in the EU, by Country (including
France), in % of Population,
2011
• Share of Online Shoppers on Internet Users in France, by Region, Age Group, and Gender, in
%, Q1 2012
• Leading Website Categories in France, by monthly Unique Visitors, in
millions and Year-on-Year Growth in %, April
2012
3.7. Players• Leading B2C E-Commerce Websites in France, by Online Shoppers, in %, 6 Months to
May 2012• Top 20 E-Commerce Players in France, ranked by E-Commerce Sales, in EUR
million, 2011• Top 80 B2C E-Commerce Websites in France, ranked by Unique Visitors (Users), May
2012• Rank 1: Profile of La Redoute• Rank 2: Profile of Cdiscount•
Rank 3: Profile of Amazon• Rank 4: Profile of Vente-Privée• Rank 5:
Profile of 3 Suisses• Rank 6: Profile of PriceMinister• Rank 7:
Profile of Fnac• Rank 8: Profile of Rue du Commerce• Rank 9:
Profile of Carrefour• Rank 10: Profile of Spartoo• Leading Online
Shops in France selling cultural
and leisure Products, by Service Quality, in % of Online Shoppers,
March 2012• Leading Online Shops in France selling Fashion, Clothing, and
Cosmetics, by Service Quality, in % of Online Shoppers, March 2012•
Leading Online Shops in France
selling Consumer Electronics, by Service Quality, in % of Online
Shoppers, March 2012• Leading Online Shops in France selling Household Products, by Service
Quality, in % of Online Shoppers, March 2012• Top 5 Travel
E-Commerce Sites in France, by
Monthly Unique Visitors, Q3 2011• Top 5 M-Commerce Websites in
France, by Unique Visitors, in
millions, Q3 20114. SPAIN B2C
E-COMMERCE REPORT 2012
4.1. Management Summary
4.2. Trends• B2C E-Commerce Trends in Spain, 2011• Online Activities in Spain, in % of Internet Users,2011• Preferred
Online Payment Methods in Spain,
in % ofInternet Users, 2011• Breakdown of main Concerns regarding
OnlineShopping in Spain, including
Online Payments, in %of Internet Users, May 2012• Problems
regarding Online Shopping in Spain, in %of Online Shoppers, 2010 &
2011• Share of Companies selling online in the EU, incl.Spain, in %
of Companies, 2011• Number of B2C E-Commerce Transactions in
Spain,in millions and in % Year-on-Year Growth, Q12010-Q4 2011•
Breakdown of B2C E-Commerce Turnover andTransactions in
Spain, by Place of Transaction, in
%,Q4 2011• Social Commerce Trends in Spain, 2011 and Shareof Social Media Users
reading Reviews on SocialNetworking Sites before making a Purchase,
in %,2011• Food E-Commerce Trends in Spain, 2012• Mobile Commerce Trends in
Spain, 2011/2012 andMobile
Commerce Revenue Growth Rates, in %, 2011• Smartphone Users
accessing Online Retail, in theEU5 and by Country, including
Spain; incl.Year-on-Year Growth,
Share of Smartphone Users,and Year-on-Year percentage Point
Increase,May 2011 vs. May 2012•
Mobile Activities in Spain, in %
of Mobile Phone Userswith Internet Access, February 2011• Types of
Transactions made via Mobile Phone inSpain, in % of Mobile Phone
Users, February 2012• Share of Mobile Commerce Revenues on total
B2CE-Commerce Revenues in Spain,
in %, 2011• Place of Smartphone Use in Spain, in % ofSmartphone Users,
January-February 2012• Actions ever taken by Smartphone Users in
Spainafter looking for local Information, in %,Jan-Feb 2012•
Frequency of Purchases via Smartphone in Spain, in% of Smartphone Shoppers,
January-February 2012• Influence of Smartphones on Purchase
Decisions inSpain, in % Smartphone Users, January-February2012•
Purchasing Method following Smartphone Researchin Spain, in %
Smartphone Users, January-February2012
4.3. Sales
• B2C E-Commerce Sales in Spain, in USD billion and
in % Growth, 2010-2016f
• B2C E-Commerce Sales in Spain, in EUR billion,
2009-2011
• Quarterly B2C E-Commerce Sales in Spain, in EUR
billion and in % Year-on-Year Growth, Q1 2010-Q4
2011
4.4. Shares• Share of B2C E-Commerce on total Retail Sales
inSpain, in %, 2010-2014f
4.5. Products
• Leading Online Product Categories in Spain, in % of
Online Shoppers, 2011
• Digital Content Product Category Purchases in Spain,
in % of Online Shoppers, 2009-2011
• Leading Online Product Categories in Spain, by Share
of Turnover, in %, Q4 2011
• Leading Online Product Categories in Spain, by Share
of Transactions, in %, Q4 2011
4.6. Users/Shoppers• Individuals in Europe using the Internet, by Country,in %,
2009-2011• Internet and Broadband Household Penetration inEurope,
in %, 2007, 2009 & 2011• Fixed Broadband Subscribers in
Spain, in Total (millions)and per
100 Inhabitants, compared to Germany,USA, and the OECD Total,
2006-2011• Fixed Broadband Subscribers in Spain, by AccessTechnology, compared to the
OECD Average, in %,2011• Share of Online Shoppers in Spain, compared to theEU Average, in % of
Individuals, 2006-2011• EU Comparison of Online Shopper
Penetration, in %of Population, 2011• Breakdown of Online Shoppers
in Spain, by Genderand Age Group,
in %, 2011• Breakdown of Online Shoppers in Spain, by Region, in%, 2011
4.7. Players
• Top 55 B2C E-Commerce Websites in Spain, ranked
by Unique Visitors (Users) from Spain, May
2012
• Rank 1: Profile of Movistar
• Rank 2: Profile of Orange
• Rank 3: Profile of El Corte Inglés
• Rank 4: Profile of Apple
• Rank 5: Profile of Vodafone
• Rank 6: Profile of Privalia
• Rank 7: Profile of Ikea
• Rank 8: Profile of Amazon
• Rank 9: Profile of Carrefour
• Rank 10: Profile of Buy VIP
5. ITALY B2C E-COMMERCE REPORT
2012
5.1. Management Summary
5.2. Trends
• B2C E-Commerce Trends in Italy, 2011
• Online Activities in Italy,
in % of Internet Users, Q4 2010 & Q4 2011
• Geographical Location of Online Shops used by Online Shoppers
in Italy, in % of Online Shoppers,
2011
• Breakdown of Online Payment Methods in Italy, in % of Online Shoppers, 2011 (by
Credit Card, PayPal, Other)
• Daily Deal Trends in Italy,
2012
• Private Online Sales Trends in Italy, 2012 and Private Online Sales Value, in
EUR million, 2010 & 2012f
• Social Commerce Trends in Italy, 2011/2012 and Share of Online Retailers
using Social Media, in %, 2011
• Mobile Ticketing Trends in Italy, 2012
• Smartphone Users accessing Online Retail, in the EU5 and by
Country, including Italy; incl.
Year-on-Year Growth, Share of Smartphone Users, and Year- on-Year
percentage Point Increase, May 2011
vs. May 2012
• Breakdown of Mobile Commerce in Italy, by Services and Products, in %, 2010
& 2011f
5.3. Sales• B2C E-Commerce Sales in Italy, in USD billion and % Change,
2010-2016f• B2C E-Commerce Sales in Italy, in EUR billion, 2010-2012f• Mobile
Commerce Sales in Italy, in EUR
million, 2010 & 2011f
5.4. Shares
• Share of B2C E-Commerce on total Retail Sales in Italy, in %, 2010-2015f
• Share of Mobile Commerce on total B2C E-Commerce Sales in
Italy, in %, 2010 & 2011f
5.5. Products• Types of Goods and Services bought online in
Italy, in % of Online Shoppers,
2011• Types of Goods and Services bought online in Italy, in % of Sales, 2011• Online Shopping
Product Category Growth Rates in Italy, in %, 2012f• Online Shopping Product
Category Growth Rates in Italy, in
%, 2011
5.6. Users / Shoppers
• Individuals in Europe using
the Internet, by Country, including Italy, in %, 2009-2011
• Fixed Broadband Subscribers in Italy, in Total (millions) and per 100
Inhabitants, compared to Germany,
USA and the OECD Total,
2006-2011
• Fixed Broadband Subscribers in Italy, by Access Technology, compared to the
OECD Average in %, 2011
• Share of Online Shoppers on Individuals in Italy, compared to the EU Average, in %,
2006-2011
• EU Comparison of Online Shopper Penetration, in % of
Population, 2011
• Share of Online Shoppers on Individuals in Italy, in %, 2011 & 2016f
• Online Shoppers in Italy, by
Gender, in % of Internet Users, 2011
• Online Shoppers in Italy, by
Age Group, in % of Internet Users, 2011
• Online Shoppers in Italy, by
Region, in % of Internet Users, 2011
5.7. Players• Top 50 B2C E-Commerce Websites in Italy, ranked by Unique Visitors (Users) from
Italy, May 2012• Rank 1: Profile
of Zalando• Rank 2: Profile of Amazon• Rank 3: Profile of Euronics•
Rank 4: Profile of IBS• Rank 5: Profile of Bonprix• Rank 6: Profile
of Media World• Rank 7: Profile of Buy VIP• Rank 8: Profile of
Hoepli• Rank 9: Profile of Apple• Rank 10: Profile of La Redoute6.
NETHERLANDS B2C E-COMMERCE REPORT
2012
6.1. Management Summary
6.2. Trends• B2C E-Commerce and Mobile Commerce Trends in
the Netherlands, 2011/2012•
Reasons for visiting Online Shops in the
Netherlands, in % of Online Shoppers, 2011• Average Online
Order Value in the Netherlands, in
EUR, 2010 & 2011• Average per Capita Online Spending of Online
Shoppers in the Netherlands, in
EUR, 2005-2011• Breakdown of preferred Online Payment Methods of
Online Shoppers in the
Netherlands, in %, 2010 & 2011• Accepted Online Payment
Methods by Online Merchants in the
Netherlands, in %, 2010 & 2011• Online Payment Methods
used for last Online Purchase in the
Netherlands, in %, 2011• Location of Smartphone Use in
the Netherlands, in % of
Smartphone Users, Q1 2012• Breakdown of preferred Mobile Payment
Methods of Mobile Shoppers in the
Netherlands, in % of Mobile Shoppers, 2011• Reasons against
Mobile Commerce in the
Netherlands, in % of Smartphone users not buying via their
Device, Q1 2012
6.3. Sales
• B2C E-Commerce Sales in the
Netherlands, in EUR billion, 2008-2012f
6.4. Shares• Share of Online Sales on total Retail Sales in
the Netherlands, in %, 2008-2012f•
Share of online non-Food Sales on total non-Food Retail Sales in
the Netherlands, in %,
2007-2011
6.5. Products
• Online Sales in the
Netherlands, by Product Category, in EUR million,
2007-2011
• Breakdown of Online Sales in the
Netherlands, by Product Category, in % of Sales, 2011
• B2C E-Commerce Sales Growth in the
Netherlands, by Product Category, in %, 2007-2011
• Share of Purchases made online in the Netherlands, by Product Category, in % of
Individuals, 2011
6.6. Users / Shoppers• Individuals in Europe using the Internet, by Country, in %,
2009-2011• Internet and Broadband Household Penetration in
Europe, in %, 2007, 2009 &
2011• Fixed Broadband Subscribers in the
Netherlands, in Total (millions) and per 100 Inhabitants,
compared to Germany, USA and the OECD Total, 2006-2011• Fixed
Broadband Subscribers in the
Netherlands, by Access Technology, compared to the OECD
Average, in %, 2011• Share of Online Shoppers in the Netherlands, compared to the EU Average,
in % of Individuals, 2006-2011• EU Comparison of Online Shopper
Penetration, in % of Population, 2011• Number of Online Shoppers in
the Netherlands, in millions, H1
2006-H2 2011• Breakdown of Online Shoppers in the Netherlands, by Gender, in %, H2 2011•
Breakdown of Online Shoppers in the
Netherlands, by Age Group, in %, H2 2011• Online Shopping
Frequency in the Netherlands, in %
of Online Shoppers, 2011
6.7. Players
• Top 10 B2C E-Commerce Players in the
Netherlands, by Online Sales, in EUR million, 2011
• Top 30 B2C E-Commerce Websites in the Netherlands, ranked by Unique Visitors
(Users) from the Netherlands,
May 2012
• News about Bol.com in the
Netherlands, 2012
• News about Zalando.nl in the
Netherlands, 20127. BELGIUM
B2C E-COMMERCE REPORT 2012
7.1. Management Summary
7.2. Trends• B2C E-Commerce Trends in Belgium, 2011/2012• Multi-Channel Activities
of Consumers in Belgium, in %,
2011• Reasons for Shopping Online in Belgium, in % of Individuals, 2012f• Reasons
against Shopping Online in Belgium, in % of Individuals, 2012f• Frequency
of Shopping Online in Belgium, in
% of Online Shoppers, 2012f• Average Spending per B2C E-Commerce
Transaction in Belgium, in EUR,
2008-2012f• Average per Capita Online Spending in Belgium, in % of Online Shoppers, March 2012•
Online Spending Development in Belgium, in % of Online Shoppers, April 2012•
Location of Online Retail Websites used in Belgium, in % of Individuals and Online
Shoppers, 2011• Location of leading foreign Online Retail Websites
used in Belgium, in % of Online
Shoppers buying from foreign Websites, 2011• Trips and Vacations
booked Online in Belgium, by Age
Groups, in %, 2011• Tourist Accommodations booked Online in
Belgium, by Age Groups, in %,
2011• Other Online Travel-related Expenditures of Internet Users in
Belgium (Plane Tickets, Car Rental
etc.), by Age Groups, in %, 2011• Internet Users using
Travel-related Services Online in Belgium, by Age Groups, in %, 2011• Online
Payment Trends in Belgium,
2011/2012 and Breakdown of used Online Shopping Payment Methods, in
% of Online Shoppers, April 2012• Online Payment Methods offered by
Internet Pure Players in Belgium,
in %, 2010 & 2011• Online Delivery Preference in Belgium, in % of Online Shoppers, April 2012
7.3. Sales
• B2C E-Commerce Sales in Belgium, in EUR billion, 2010-2012f
7.4. Shares• Share of B2C E-Commerce Sales on total Retail Sales
in Belgium, in %, 2010-2012f
7.5. Products
• Leading online Product Categories in Belgium, in % of Individuals, 2011
• Leading Online Product Categories in Belgium, by further Intention to buy in the
following 12 Months, in % of Online Shoppers, April 2012
• Online Spending in Belgium,
by last purchased Product Category, in EUR, April 2012
7.6. Users / Shoppers• Individuals in Europe using the Internet, by Country, in %,
2009-2011• Internet and Broadband Household Penetration in
Europe, in %, 2007, 2009 &
2011• Fixed Broadband Subscribers in Belgium, in Total (millions) and per 100
Inhabitants, compared to Germany,
USA and the OECD Total, 2006-2011•
Fixed Broadband Subscribers in Belgium, by Access Technology compared to the
OECD Average in %, 2011• Share of Online Shoppers in Belgium, compared to the EU27 Average, in %,
2006-2011• EU Comparison of Online Shopper Penetration, in % of
Population, 2011• Individuals in Belgium having ever shopped online, by Gender,
in %, April 2012• Individuals in Belgium having ever shopped online, by Age
Group, in %, April 2012
7.7. Players
• Top 30 B2C E-Commerce Websites in Belgium, ranked by Unique Visitors (Users)
from Belgium, May 2012
• News about Zalando.be in Belgium, 2012
8. OTHER WESTERN EUROPEAN COUNTRIES
8.1. Management Summary
8.2. Portugal
• Internet and B2C E-Commerce Trends in Portugal, 2011
• Reasons for Online Shopping in Portugal, in %, 2011
• Leading Online Product Categories purchased in Portugal following Online Research, in %,
2011
• Individuals in Europe using
the Internet, by Country, in %, 2009-2011
• Internet and Broadband Household Penetration in Europe, in %, 2007, 2009 & 2011
• Fixed Broadband Subscribers in Portugal, in Total (millions) and per 100
Inhabitants, compared to Germany,
USA and the OECD Total,
2006-2011
• Fixed Broadband Subscribers in Portugal, by Access Technology, compared to
the OECD Average in %, 2011
• Share of Online Shoppers in Portugal, compared to the EU Average, in % of
Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of
Population, 2011
• Online Shoppers in Portugal,
by Gender, in % of Individuals, 2011
• Online Shoppers in Portugal,
by Age Group, in % of Individuals, 2011
8.3. Ireland• Internet and B2C E-Commerce Trends in Ireland, 2011• Online Payment Trends in
Ireland, 2011/2012 ; Number of
Online Banking Payments, in millions, 2010 & 2011• Online
Product Categories purchased in Ireland, in % of Individuals, Q1 2011• Share
of Online Shoppers in Ireland,
compared to the EU Average, in % of Individuals, 2006-2011• EU
Comparison of Online Shopper Penetration, in % of Population, 2011•
Online Shoppers in Ireland, by Age
Group, in % of Individuals, 2011• Online Shopper Penetration in
Ireland, by Region, in % of
Population, 2011
8.4. Luxembourg
• Internet and B2C E-Commerce Trends in Luxembourg, 2011
• Type of Travel-related Internet Usage in Luxembourg, in %, 2001-2010
• Share of Online Travel Arrangements in Luxembourg, in % of Total Travel Arrangements,
2001-2010
• Leading Online Product Categories in Luxembourg, in %, Q1 2011
• Share of Online Shoppers in Luxembourg, compared to the EU Average, in %
of Individuals, 2006-2011
• EU Comparison of Online Shopper Penetration, in % of
Population, 2011
• Share of Online Shoppers on Internet Users in Luxembourg, in %, Q1 2011
• Share of Online Shoppers on Internet Users in Luxembourg, by Gender, in %, Q1 2011
To order this report:
e-Commerce Industry: Western Europe B2C E-Commerce Report
2012
Nicolas Bombourg
Reportlinker
Email: nicolasbombourg@reportlinker.com
US: (805)652-2626
Intl: +1 805-652-2626
SOURCE Reportlinker