The Makers of Nestle® Pure Life® Purified Water Donate Water to
Texas Youth Football and Cheer League to Encourage Healthy
Hydration
STAMFORD, Conn., Nov. 20, 2012 /PRNewswire/ -- In Texas, football and those Friday night lights
are true to people's hearts – but the importance of hydration may
not always be top of mind. Representatives from Nestle® Pure Life®
recently visited a local Texas
youth and football cheer practice to help inspire the coaches and
parents to make healthy choices for their families and join the
Nestle Pure Life Hydration Movement. To encourage the kids to drink
water and stay hydrated during practice, Nestle Pure Life donated
more than 12,000 bottles of water to the League.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/59066-nestle-pure-life-donates-water-to-encourage-healthy-hydration
(Photo: http://photos.prnewswire.com/prnh/20121120/MM10489)
"It's extremely important for them to stay hydrated," said
Chanda, parent and League President, about her players. "We start
football in late July, when the temperatures in Texas can be upwards of 105 degrees."
A recent study showed that 64 percent of school-aged children
were dehydrated before they left for school.[1] Parents can help
their kids learn healthy hydration by encouraging them to grab for
water instead of sugared beverages. To maintain proper hydration,
kids need to get into the habit of drinking water throughout the
day, and this is especially necessary during exercise.
"Whatever sport you play, physical activity makes your body lose
water. So it's really important to make sure you drink water
before, during and after exercise," said Maude Ancone, Brand
Manager of Nestle Pure Life. While not part of the usual Hydration
Movement program, Nestle Pure Life surprised the league with a
donation of Nestle Pure Life bottled water to help inspire them to
stay hydrated all season long and make a healthy change.
For the past two years, Nestle Pure Life has asked families to
make a pledge to swap one 12 ounce sugared beverage with water
every day for a year. To date, more than 124,000 families have
participated, and this simple step has helped to eliminate billions
of calories from families' diets in the U.S.[2] The small effort
from parents to join the Hydration Movement can make a big impact
towards helping their families maintain a healthier lifestyle.
To make a commitment to healthy hydration, join the Nestle Pure
Life Hydration Movement by going to
www.facebook.com/nestlepurelife. While there, see the other
families who have joined the movement and shared their stories.
Take the pledge and discover what a difference it makes to
your family's healthy lifestyle!
About Nestle Waters North America
Nestle Waters North America is
the nation's leading bottled water company. Nestle Waters offers
consumers a variety of portable, calorie-free bottled waters,
including Poland Spring and other natural spring water brands;
Nestle® Pure Life®, a nationally distributed purified bottled
water; and international brands, S. Pellegrino, Perrier and
Acqua Panna. Most recently, the
company has added a refreshing line of ready-to-drink iced teas.
Based in Stamford, Connecticut
with 7,500 employees nationwide, Nestle Waters North America is
committed to creating shared value for society. It does so through
healthy hydration, jobs and benefits to communities where it
operates, and environmental stewardship, most notably responsible
water management, lightweight packaging and advancing recycling in
America. People's interest in reducing their calories from
beverages and having a reliable second source of water has led
Nestle Waters North America to be
third largest non-alcoholic beverage company by volume in the
U.S.
[1]
*Source: "The Hydration Status of School-Aged Children in the U.S."
from the Oakland Research Institute study of 337 kids in Los
Angeles and 211 kids in New York
|
[2] Based
on a typical 12 ounce, 140-calorie sugared beverage being replaced
with water in 50,000 families every day for a year
|
SOURCE Nestle Waters North America