NAPERVILLE, Ill., Nov. 21, 2012 /PRNewswire/ -- The most loved
viral holiday website in history, ElfYourself.com® is
back and is coming to life on new social and mobile platforms.
OfficeMax® Incorporated (NYSE: OMX), a leader in office
and facility supplies, technology and services, has launched its
popular free holiday eGreeting site with a new ElfYourself
Live experience that allows users to "elf" themselves while
chatting with friends, family and people across the globe during
live online broadcasts on YouNow.com.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/55691-officemax-elfyourself-social-and-mobile-goes-live
(Photo: http://photos.prnewswire.com/prnh/20121121/MM08522)
In mid-December, the first ElfYourself mobile application will
launch for iPhone®, iPad® and
iPod® touch to help holiday revelers create, share and
view ElfYourself eGreetings on-the-go. Create and share a holiday
eGreeting at no charge through the app, with the option to purchase
additional dances for $.99 each.
"We're taking the ElfYourself franchise to new places with
real-time social media interaction and a new mobile app to help
people spread holiday cheer anytime, anywhere," said Michael Lewis, executive vice president and
president of retail at OfficeMax. "Over the past six years,
ElfYourself has become a holiday tradition, and we look forward to
bringing it back this season bigger and better than ever
before."
Get Your 60-Seconds of "Elf" Fame
Participate in a new real-time holiday experience at
ElfYourself Live, a dedicated channel featured on YouNow.com
where your one-minute video starring you will be broadcast online
in front of a live global audience. A new form of social
television, the YouNow ElfYourself Live channel will spread
holiday cheer by "elfing" the stars of each live video with
superimposed ElfYourself hats and ears. Fans can visit
www.younow.com/elfyourself to view, comment, and vote on their
favorite broadcasts live, and top-ranked broadcasts get more
air-time on the channel.
"We are thrilled to bring the ElfYourself holiday tradition to
our rapidly growing social television network," said Adi
Sideman, CEO of YouNow. "YouNow is a new social entertainment
experience, where anyone can broadcast and be part of the live
programming, and viewers decide who gets to stay on air. The
combination of social video, real-time communication and the video
platform brings new excitement to the ElfYourself experience. We
are thrilled to be working with OfficeMax on this cutting edge
social video campaign."
Free Holiday Calendar from OfficeMax
Also new this holiday season, OfficeMax is giving a free
personalized gift to everyone across the U.S. who "elfs"
themselves. Each person who creates a personalized holiday
eGreeting will receive a promotional code to pick up a
free1 year-at-a-view calendar featuring their
personalized elves at OfficeMax stores nationwide.
Custom Holiday eGreetings with Five Dance Themes
This season, OfficeMax tapped Oddcast, Inc. to produce the web
and mobile app versions of ElfYourself featuring five customizable
dancing elf videos, each with a holiday twist on popular themes
including Hip Hop, Soul, 80's, Charleston and Classic. Customize your
ElfYourself holiday eGreeting with up to five photos and share via
email, Facebook and Twitter as well as embed into websites and
blogs.
Expanded Selection of Personalized Holiday Gifts
Shoppers can turn their custom "elfed" photos into personalized
holiday cards, gifts and stocking stuffers for purchase at
OfficeMax. Choose from an expanded selection of custom gifts
including smartphone cases, water bottles, ornaments, puzzles,
playing cards and more. To order, present your ElfYourself.com
eGreeting promotional code at any OfficeMax store throughout the
U.S. or visit the OfficeMax ImPress® Print Center
holiday store.
Most Loved Viral Holiday Website in History
Since ElfYourself debuted in 2006, people in all 196 countries
across the seven continents have used the popular holiday website
to create more than 470 million customized videos. Consumers have
spent the equivalent of 7,124 years on ElfYourself.com during the
2006 to 2011 holiday seasons. To join in the holiday fun, please
visit ElfYourself.com.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in integrating
products, solutions and services for the workplace, whether for
business or at home. The OfficeMax mission is simple: We
provide workplace innovation that enables our customers to work
better. The company provides office supplies and paper,
in-store print and document services through OfficeMax ImPress®,
technology products and solutions, and furniture to businesses and
consumers. OfficeMax consumers and business customers are
served by approximately 29,000 associates through OfficeMax.com;
OfficeMaxSolutions.com and Reliable.com; more than 900 stores in
the U.S. and Mexico; and direct
sales and catalogs. OfficeMax has been named one of the 2012
World's Most Ethical Companies, and is the only company in the
office supply industry to receive Ethics Inside®
Certification by the Ethisphere Institute. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more
information, visit www.officemax.com.
All trademarks, service marks and trade names of OfficeMax
Incorporated used herein are trademarks or registered trademarks of
OfficeMax Incorporated. Any other product or company names
mentioned herein are the trademarks of their respective
owners.
1 While supplies last. Calendars will be
created when promotion code is presented at OfficeMax ImPress Print
Center at OfficeMax stores throughout the U.S.
OfficeMax Media Contact
Nicole Miller
630.864.6069
SOURCE OfficeMax, Inc.