NEW YORK, Nov. 21, 2012 /PRNewswire/ -- Rodale Inc.
announced the launch of Runner's World China in partnership
with publisher Titan Media, the largest sports publisher in
China, effective with the
November 2012 issue. Runner's
World China is an extension of the successful partnership
between Rodale Inc. and Titan Media on Women's Health China,
which launched in 2009. China,
along with Norway launching in
early 2013, brings the number of global Runner's World
editions to 17, spanning 20 countries. Runner's World is the
largest active lifestyle magazine in the world and Rodale
International publishes the third most titles of any U.S.
publisher.
(Logo: http://photos.prnewswire.com/prnh/20120712/NY39483LOGO
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"We're excited to grow with Titan Media on the Runner's
World brand. They've done a great job with Women's Health
China and we're proud to expand with them in the region," said
Rob Novick, Senior Vice President,
Rodale International. "The running
market in China is growing
exponentially and we look forward to working with Titan to
establish the brand as the go-to resource for running." Runner's
World China is the official media sponsor of the 11/25 Beijing
Marathon.
"Nowadays, the gap in the running industry between China and the United
States is more than two decades, but I believe, in five
years, China will be like
the United States is today. As
civilizations spread, bridges accelerate development. Runners
World China will be one
of the core bridges," said Editor-in-Chief ZHANG
Luping.
YAN Yi, Executive Editor, said, "The emergence of Runners
World China is very timely and necessary. Running groups in
China and marathon competitions
have grown rapidly in recent years and sports brands have increased
their investment in the running industry. It's the perfect time for
a professional running magazine to arrive in China."
Runner's World China will be published monthly at a price of
10 RMB and will reach 1.3 million
readers. For information on advertising opportunities please
contact Jerry Chen at
jerry.chen@titan24.com.
About Runner's World: The mission of Rodale's
Runner's World, recognized as the worldwide authority on
running information, is to inform, advise and motivate runners of
all ages and abilities. Named to Adweek's Hot List in 2011
and 2010, Runner's World aims to help runners achieve their
personal health, fitness and performance goals while inspiring them
with vivid, memorable storytelling. Runner's World offers the
award-winning Runner's World Challenge, allowing readers to
interact with editors while training for races and run races with
the magazine's staff, and the brand recently completed the
inaugural Runner's World Half Marathon and Running Festival
(www.RWHalf.com), in Bethlehem, PA
in October 2012. Runner's
World publishes 17 international editions: Australia/New
Zealand, Belgium,
Brazil, China, France, Germany, Italy, Mexico, The
Netherlands, Philippines,
Poland, South Africa, Spain, Sweden, United
Kingdom and the United
States. For up-to-date running news, visit
www.runnersworld.com, and get instant updates on twitter
(@runnersworld) and Facebook (Runner's World Magazine). Runner's
World is also available as a mobile app on the iPhone and
iPad.
About Rodale Inc.: Rodale is a global lifestyle company
with a mission to inspire and enable people to improve their lives
and the world around them. Through a broad portfolio of leading
media properties, Rodale reaches more than 70 million people around
the world through multiple distribution channels, including
magazines, books, online, mobile, e-commerce, direct-to-consumer,
and video. Rodale publishes some of the best-known health and
wellness lifestyle magazines, including Men's Health,
Prevention, Women's Health, Runner's World,
Bicycling, Running Times, and Organic
Gardening, and is one of the largest independent book
publishers in the United States
with a collection of bestselling titles including Al Gore's An Inconvenient Truth, The
End of Overeating: Taking Control of the Insatiable American
Appetite, Eat This, Not That!, and Flat Belly
Diet! The company is also widely regarded as a digital leader
in the areas of health and fitness and has launched three digital
properties—Fitbie.com and YouTube channels 3V and Tasted. Rodale
continues to expand its reach through an ever-growing list of
award-winning mobile applications and partnerships, and is a leader
in direct-response marketing with more than 27 million active
customers in its database. To learn more about Rodale, visit
www.rodaleinc.com.
Contact: Bethridge Toovell, Senior Director, Corporate
Communications; 212-573-0214; bethridge.toovell@rodale.com
SOURCE Rodale Inc.